Headline

Scaling Revenue Through Digital Strategy | Growth marketer | High-intent acquisition strategy | Performance creative strategy | Meta ads optimization

About

I go where the growth problem is, then I fix it. Over the last 5+ years, I’ve built revenue systems across education, public platforms, and agri-tech. Different audiences, different stages of business, same funnel logic. I don’t start with channels. I start with where people enter, where they drop off, and what’s stopping them from converting. Then I build the content, the paid strategy, and the team around that. Some of what that’s looked like: leading full-funnel marketing at a global ed-tech company, where monthly revenue grew 5X, Instagram leads grew 3X, and YouTube inbound grew 4X, with paid channels running at a 4.5X ROAS. At a large-scale public outreach platform, I doubled daily active users and scaled daily video views from under a million to nearly three million. I’ve taken a YouTube channel from 5K to 50K subscribers in six months and built a funnel that generated 350+ paid enrolments in two months. And I’ve built a farmer advisory program from zero, reaching over 12 lakh users across YouTube, and other social channels. I work across Meta Ads, Google Ads, YouTube, CRM systems, and MoEngage, and I build and lead teams to run all of it. If you’re a founder or a team that needs someone to own growth, whether that’s funnel strategy, paid media, content, or building out a marketing team from scratch, I take on select freelance and consulting projects. Send me a message and tell me what you’re building. I’ll tell you honestly if I’m the right fit. Let’s connect: viswaikssujan123@gmail.com

Location

Bengaluru

AI stack

claude

gemini

notebooklm

notion

openai

Work experience

Director of Marketing at Lanstitut, Mar 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India, >> Lead end-to-end growth across organic and paid channels, building structured inbound acquisition systems >> Contributed to 2X+ company revenue growth through scalable funnel design and experimentation >> Work closely with founders on growth strategy, positioning, and expansion >> Manage multi-channel acquisition across content, performance marketing, and community-led growth >> Built and scaled marketing team across multiple cities >> Designed data-driven experimentation frameworks to improve conversion and reduce acquisition costs >> Built authority-driven content engines converting attention into qualified demand

Senior Analyst at I-PAC (Indian Political Action Committee), May 2023 - Jun 2024 · 1 yr 2 mos, Kolkata, West Bengal, India, >> Led end-to-end management of the Didir Doot App during the 2024 Lok Sabha Election campaign, enabling direct communication between the Chief Minister of West Bengal and voters. Resulting in a 2X increase in Daily Active Users (DAU). >> Scaled in-app daily video views from 9 lakh to 28 lakh, leveraging data-backed content strategy and user engagement optimization. >>Launched and rapidly grew a political commentary page to 8,800+ followers and over 10 million views in six months through trend-driven content and strategic audience positioning. >> Managed and monitored daily operational reports for the Digital Communication Team of West Bengal projects, ensuring real-time accuracy, stakeholder alignment, and on-time project delivery.

Senior Process Associate at Samagra | Transforming Governance, Jan 2023 - Feb 2023 · 2 mos, Delhi, India

Analyst at Global Governance Initiative, Sep 2022 - Mar 2023 · 7 mos, Remote, >> Led the growth of Naman Shrivastava’s YouTube channel, increasing subscribers 10X (5K to 50K) in 6 months by executing a data-driven content and SEO strategy. >> Developed and executed a content strategy that aligned with the client's brand and messaging, resulting in consistent engagement and rapid subscriber growth >> Monitored and analyzed channel performance metrics such as views, engagement rates, and audience demographics to continuously optimize content and drive channel growth >> Implemented SEO strategies and optimized video titles, descriptions, and tags to improve discoverability, resulting in a significant increase in views and new subscribers >> Created viral content by tapping into trends and understanding the audience's interests, resulting in videos that gained significant views, engagement, and shares on social media platforms >> Successfully maintained a consistent viewership of 1 million views in every 28-day period, demonstrating the ability to sustain long-term engagement and growth for the channel >> Played a key role in driving the growth of the Misfits.Bet IFS program, launched by GGI to provide high-quality UPSC preparation training to aspiring civil servants

Assistant Program Manager - Farmer Services at DeHaat, Apr 2022 - Jan 2023 · 10 mos, • Led a team of 3 members, fostering collaboration across different verticals to enhance the effectiveness of farmer advisory services. • Contributed to the company's success by building a digital community of farmers

Management Trainee - Farmer Services at DeHaat, Jun 2021 - Dec 2022 · 1 yr 7 mos, Delhi, India, >> Developed and spearheaded an innovative Farmer Service Program aimed at providing essential agricultural knowledge and information to support farmers. >> Successfully leveraged social media platforms, including Facebook, YouTube, and Share Chat, to deliver timely advisory services to farmers. >> Deployed digital marketing tools and techniques such as IVR and SMS Campaigns, WhatsApp Campaigns, Webinars, YouTube Marketing, and in-app marketing for comprehensive farmer advisory. >> Reached out to more than 10 lakhs+ farmers through strategic utilization of digital platforms >> Organized multiple farmer meetings in villages of Uttar Pradesh and Bihar, addressing crucial crop-related issues. >> Conducted research studies to support the Farmer Services vertical.

Education

MA in Social work (Delhi School Of Social Work), Delhi University

Bsc (Honours) - Ramjas College, Physics, Delhi University

Public links

viswaik.netlify.app: https://viswaik.netlify.app/