Headline

Marketing Leader | Automotive, EV & Auto Ancillary | I turn hard-to-explain products into market narratives | GTM, Brand, Demand Generation, Corporate Communications | Ex-Chara, Ex-Dentsu

About

Most technical companies don't have a marketing problem. They have a positioning problem. I work at the intersection of engineering, storytelling and market strategy. My job is to take a product that is hard to explain and turn it into something customers, press and investors can repeat back accurately. I have spent nine years across automotive, EV, auto components, deeptech, BFSI and consumer brands. I have built a marketing function from zero, run demand generation that fed a real sales pipeline, handled PR and founder communications, and led a rebrand end to end. I am equally comfortable writing the messaging architecture and defending the budget. The clearest proof is Chara Technologies, where I was the first marketing hire. I positioned SynRM motor systems as a rare-earth-free alternative to PMSMs in a category most buyers had never heard of, generated 200+ inbound SQLs and an INR 20 Cr+ pipeline, grew the LinkedIn audience from 3,000 to 20,000+, and managed an INR 2 Cr annual budget. The company went on to be named a Marico Innovation Foundation Indian Innovation Icon and a Forbes India Select 200 company. Before that, four years at WATConsult (Dentsu) on Jockey India, Yamaha, Toyota Gazoo Racing, Himalaya and 3M, then B2B2C campaigns with HDFC, Motilal Oswal and IIFL at Stockal. Outside of work I write about the automotive industry and brand strategy, from why some carmakers become desirable while others stay merely competent, to what a horsepower figure is worth once everyone has one. Most of that writing lives on this profile. I am most useful to automotive OEMs, Tier-1 and auto ancillary suppliers, and EV companies that need a marketing function built or a technical product made legible to the market. Currently open to Head of Marketing and Marketing Director roles. https://www.visishtv.com

Location

Bengaluru

AI stack

claude code

codex

kimi

n8n

ChatGPT Images

Vercel AI SDK

Work experience

Senior Marketing Manager at Chara Technologies, Mar 2023 - Mar 2026 · 3 yrs 1 mo, Bengaluru, Karnataka, India, • Generated 200+ inbound SQLs and an INR 20 Cr+ sales pipeline as the first marketing hire, building the demand engine across LinkedIn, website, PR, expos and content. • Defined GTM and positioning for SynRM motor systems as a rare-earth-free alternative to PMSMs across EV and industrial mobility. • Grew LinkedIn from 3,000 to 20,000+ followers and engagement from 3-4% to ~8%. • Managed an INR 2 Cr annual marketing budget across digital, branding, expos, content and traditional media. • Led PR and founder communications: coverage in Forbes India, The Ken, The Hindu and Times of India, plus ghost-writing and keynote messaging for investor and media audiences. • Led a full rebrand covering messaging architecture, positioning and visual identity. Company named a Marico Innovation Icon (2025) and Forbes India Select 200 (2023).

Marketing Lead at Stockal, Jun 2022 - Feb 2023 · 9 mos, Bengaluru, Karnataka, India, • Led multi-channel B2C and B2B campaigns in partnership with BFSI brands including HDFC, Motilal Oswal and IIFL, improving lead quality and conversion rates across the funnel. • Managed a team of 4 across content, CRM and campaign execution. • Designed and refined customer journey maps that reduced funnel drop-offs and improved overall engagement with the platform. • Deployed marketing automation tools including LeadSquared, WebEngage and MoEngage to build personalised lead nurturing workflows and improve campaign ROI.

Assistant Manager - Content Development at Rizzle, Nov 2021 - Jun 2022 · 8 mos, Hyderabad, Telangana, India, • Managed and mentored an 8-member strategy team, streamlining workflows to improve delivery timelines and quality. • Provided research-driven insights for social media campaigns and standardised tone of voice across in-app communication, notifications and app stores.

Senior Strategist - Content Development at Rizzle, Aug 2021 - Nov 2021 · 4 mos, Hyderabad, Telangana, India, • Focused on content strategy across blogs, app notifications and in-app language. • Partnered with the social media team on research and competitive analysis to shape more engaging campaigns. • Contributed to enhancing user communication touchpoints and improving consistency in brand messaging.

Copywriter Specialist at Pyxis One, Apr 2021 - Aug 2021 · 5 mos, Bangalore Urban, Karnataka, India, • Delivered performance-focused digital ad copy for clients across automotive, healthcare, BFSI and real estate, with measurable improvements in click-through rates. • Produced brand research and consumer insights that enabled higher pitch-to-win ratios for client servicing teams.

Lead Copywriter at WATConsult, Oct 2020 - Apr 2021 · 7 mos, Bangalore Urban, Karnataka, India, • Directed a team of writers and ensured quality delivery across campaigns. • Partnered with strategists and BD teams to pitch creative concepts that won new business. • Contributed to award-winning campaigns recognised at ET Now and Big Bang Awards.

Senior Copywriter at WATConsult, Apr 2019 - Oct 2020 · 1 yr 7 mos, Bangalore, • Led copy and content across integrated campaigns for automotive and lifestyle brands including Yamaha, Toyota Gazoo Racing, Jockey India, Himalaya MEN and 3M. • Oversaw content across multiple accounts, ensuring brand tone and consistency, and expanded into scriptwriting for video, podcasts and Amazon A+ content. • Ideated campaign concepts including mascot development for SAP Labs India.

Copywriter at WATConsult, Oct 2017 - Apr 2019 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Created content for social media, websites, blogs and campaigns across lifestyle and consumer brands. • Supported business development pitches with creative concepts and campaign ideas.

Education

Master of Business Administration, Mass Communication/Media Studies, Symbiosis School of Media and Communication, Bengaluru

Bachelor’s Degree, Information Technology, Gitam University

Public links

visishtv.com: https://visishtv.com/