Vishwajeet Sinha profile photo 1 on Tal

Vishwajeet Sinha

Marketing & Revenue Growth | Razorpay | Meesho l Flipkart | Scapia. Open Water Diver 🤿 Para Glider 🪂

Bengaluru

10+ years of work experience

Razorpay
Oct 20241 yr 11 mosPresent

Bengaluru, Karnataka, India

Payments only feel simple when someone's done the hard work of hiding the complexity, and cross-border is as complex as it gets. I own marketing and the revenue P&L for SME and Cross-Border Payments. I've defined the positioning and built the playbook for 'Razorpay International Payments' from scratch- a sub-brand supporting two-sided money movement for Indian exporters and for global companies (US & SEA focus) looking to monetise India. The growth story runs on both brand and numbers. I've scaled the business 2X through a multi-channel growth strategy spanning across brand, product marketing, digital marketing, ABM & sales. Some of my most enjoyable work here has been putting AI to real use: an in-house, script-to-asset AI-produced brand campaign that drove a 3X traffic spike and 2X signups. Leading a cross-functional team across marketing, growth & sales, I'm working to make complex payment systems feel simple, credible, and worth switching to.
Scapia
Apr 20231 yr 5 mosAug 2024

Bengaluru, Karnataka, India

At Scapia, I built the marketing engine from scratch, taking the product from launch to product–market fit and driving 30% MoM growth in card issuance. I set up the brand strategy, content and media playbook that lifted awareness to 35, pushed 60% of issuances organically, and cut paid CAC by 10%. One of my favourite projects was leading brand workshops with the Founder to define Scapia’s purpose, personality, and tonality, work that became the Brand DNA document. Alongside this, I drove PR that landed 50+ stories in national and international media, from fundraising announcements to product launches.
Meesho
Sep 20227 mosMar 2023

Bengaluru, Karnataka, India

Festivals in India are competitive, but at Meesho, we didn’t just show up; we stole the show. In this stint in the role, I led the creation of Meesho’s biggest Festival Sale IP, which delivered record-breaking single-day traffic and orders and captured 21% market share, ahead of Amazon. To amplify it, I rolled out a viral social media campaign that generated ₹14 Cr worth of earned media coverage across national and regional media. And because no festival is complete without star power, I closed India’s largest celebrity endorsement deal: 9 A-list celebrities, ₹50 Cr in value, making the campaign truly unmissable.
Meesho
Aug 20211 yr 2 mosSep 2022

Bengaluru, Karnataka, India

At Meesho, I had the rare thrill of building a brand marketing engine from the ground up. Partnering with the VP-Brand, I set the team, the playbook, and the strategy in motion. From there, it was about impact: I led a ₹400 Cr campaign portfolio that doubled daily active users (+128%), drove a 161% surge in total orders, and earned us the #2 spot in top-of-mind awareness with our target audience. Along the way, I launched Meesho’s social and influencer function, growing the community by 500% and turning it into Meta’s most engaging e-commerce brand. In short, we made Meesho not just big but unmissable.
Flipkart
Mar 20201 yr 6 mosAug 2021

Bangalore

In this stint, I steered the marketing playbook for big-ticket, GMV-driving categories like Large Appliances and Electronics. These projects meant working hand-in-hand with PR, legal, supply chain, and business teams to pull off campaigns that lifted the contribution of Private Brands and Licenses like Moto, Nokia, MarQ, and HRX. One highlight was India’s largest seasonal sale for cooling appliances-₹200 Cr+ GMV in just 6 days, capturing 35% of the season’s market share. I also led multi-channel campaigns to move customers from offline to online, sparking 35% YoY customer growth and a 22% revenue bump for Large Appliances. On the Furniture side, it was about building belief in a relatively new category. I worked on its strategic positioning and scaled digital campaigns that translated into 51% GMV growth year-on-year and 24% awareness growth. A lesson I carried forward: whether it’s a fridge, a sofa, or a smartphone, the story you tell is just as important as the product you sell.
Flipkart
Jan 20191 yr 2 mosFeb 2020

Bengaluru Area, India

I had the chance to build out the marketing and content engines for Flipkart’s lifestyle categories-Beauty, Books, Toys, Baby Care, and General Merchandise. One of the highlights was launching Flipkart Beauty’s social-led program, where we blended star power with influencer authenticity. The campaign didn’t just look good on feeds; it worked, bringing in a 40% annual lift in new customers and making the category feel fresh and aspirational. Flipkart Grocery was a different kind of challenge, part brand building, part city-by-city hustle. I rolled out local marketing pilots that increased traffic by 20% in test markets and worked to create Flipkart’s own private-label brands across staples, packaged foods, and home care. It was about building trust at the kitchen shelf while scaling a grocery play for millions.
Flipkart
Jul 20162 yrs 6 mosDec 2018

Bengaluru, Karnataka, India

At Flipkart Fashion, I helped shape its positioning as a sub-brand and brought it to life through four blockbuster multimedia campaigns worth ₹100 Cr+, which lifted new customer acquisition by 70%. To make the category aspirational, I launched the Flipkart Footwear Club, curating an exclusive lineup with VANS, Adidas, Reebok, and more. And because fashion loves a familiar face, I onboarded top Bollywood stars as brand ambassadors and managed those partnerships for over two years, making Flipkart Fashion as much about personality as it was about product.
ANAND Group India
Apr 20142 mosMay 2014

Khandsa, Gurgaon

☛ Key Deliverable • Devised strategy for 3 auto filter plants with an objective of manufacturing footprint reduction. • Directly worked with the Chief Operations Officer and Chief Financial officer to devise the strategy for plant relocation. • Presented business case covering implementation plan, financials & challenges of plant relocation. • Analyzed 15 months’ production data to identify the production inefficiencies at the multiple plant locations. • Performed comparative valuation of machines worth ₹38 mn for resale value estimation. ☛ Business Impact • Recommended savings of ₹10 mn by a cost-benefit analysis of CAPEX, freight, RM & manpower. • Proposed potential tax savings of ₹2 mn through analysis of VAT model for SEZ area.

Vishwajeet’s AI Stack

codex
codex
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Education

Indian Institute of Management, Lucknow

PGDM, Marketing & Operations

Indian Institute of Management, Lucknow

Visvesvaraya Technological University

Bachelor of Engineering (B.E.), Electronics & Communication

Visvesvaraya Technological University

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Headline

Marketing & Revenue Growth | Razorpay | Meesho l Flipkart | Scapia. Open Water Diver 🤿 Para Glider 🪂

About

I like building things that grow, whether it’s a category at Flipkart, a brand from scratch at Meesho, a travel-fintech challenger at Scapia, or scaling SME payments at Razorpay. Over the last decade, I’ve worked at the crossroads of growth, brand, and business, taking products from 0→1, scaling user bases 10X, and turning campaigns into cultural moments. What ties it all together? A mix of storytelling and first principles user thinking. I’ve managed ₹400 Cr+ marketing portfolios, doubled revenues, cut CAC, and built brand equity that lasts. From celebrity endorsements to funnel automation, I’ve been as comfortable closing a ₹50 Cr celebrity deal as I am setting up AI-powered growth ops. Beyond the numbers, I’ve led teams, shaped brand identities, and kept brand reputations steady through the highs of launches and the heat of crises. Awards like EFFIEs, SAMMIEs, and WARC Global validate the work, but what really drives me is making complex businesses feel simple, scalable, and exciting for customers. And when I’m not in the middle of a marketing funnel, you’ll probably find me chasing horizons as a certified PADI diver or up in the skies as a licensed paragliding pilot. Curiosity and exploration are how I approach life and work alike.

Location

Bengaluru

AI stack

codex

cursor

Work experience

Marketing & Revenue Growth, SME & Cross Border Payments at Razorpay, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, Payments only feel simple when someone's done the hard work of hiding the complexity, and cross-border is as complex as it gets. I own marketing and the revenue P&L for SME and Cross-Border Payments. I've defined the positioning and built the playbook for 'Razorpay International Payments' from scratch- a sub-brand supporting two-sided money movement for Indian exporters and for global companies (US & SEA focus) looking to monetise India. The growth story runs on both brand and numbers. I've scaled the business 2X through a multi-channel growth strategy spanning across brand, product marketing, digital marketing, ABM & sales. Some of my most enjoyable work here has been putting AI to real use: an in-house, script-to-asset AI-produced brand campaign that drove a 3X traffic spike and 2X signups. Leading a cross-functional team across marketing, growth & sales, I'm working to make complex payment systems feel simple, credible, and worth switching to.

Marketing- Brand & Growth at Scapia, Apr 2023 - Aug 2024 · 1 yr 5 mos, Bengaluru, Karnataka, India, At Scapia, I built the marketing engine from scratch, taking the product from launch to product–market fit and driving 30% MoM growth in card issuance. I set up the brand strategy, content and media playbook that lifted awareness to 35, pushed 60% of issuances organically, and cut paid CAC by 10%. One of my favourite projects was leading brand workshops with the Founder to define Scapia’s purpose, personality, and tonality, work that became the Brand DNA document. Alongside this, I drove PR that landed 50+ stories in national and international media, from fundraising announcements to product launches.

Head- Brand Communication, Media & Influencer Marketing at Meesho, Sep 2022 - Mar 2023 · 7 mos, Bengaluru, Karnataka, India, Festivals in India are competitive, but at Meesho, we didn’t just show up; we stole the show. In this stint in the role, I led the creation of Meesho’s biggest Festival Sale IP, which delivered record-breaking single-day traffic and orders and captured 21% market share, ahead of Amazon. To amplify it, I rolled out a viral social media campaign that generated ₹14 Cr worth of earned media coverage across national and regional media. And because no festival is complete without star power, I closed India’s largest celebrity endorsement deal: 9 A-list celebrities, ₹50 Cr in value, making the campaign truly unmissable.

Associate Director- Brand, Social Media & Content Marketing at Meesho, Aug 2021 - Sep 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, At Meesho, I had the rare thrill of building a brand marketing engine from the ground up. Partnering with the VP-Brand, I set the team, the playbook, and the strategy in motion. From there, it was about impact: I led a ₹400 Cr campaign portfolio that doubled daily active users (+128%), drove a 161% surge in total orders, and earned us the #2 spot in top-of-mind awareness with our target audience. Along the way, I launched Meesho’s social and influencer function, growing the community by 500% and turning it into Meta’s most engaging e-commerce brand. In short, we made Meesho not just big but unmissable.

Senior Brand Marketing Manager- Electronics, Appliances & Furniture at Flipkart, Mar 2020 - Aug 2021 · 1 yr 6 mos, Bangalore, In this stint, I steered the marketing playbook for big-ticket, GMV-driving categories like Large Appliances and Electronics. These projects meant working hand-in-hand with PR, legal, supply chain, and business teams to pull off campaigns that lifted the contribution of Private Brands and Licenses like Moto, Nokia, MarQ, and HRX. One highlight was India’s largest seasonal sale for cooling appliances-₹200 Cr+ GMV in just 6 days, capturing 35% of the season’s market share. I also led multi-channel campaigns to move customers from offline to online, sparking 35% YoY customer growth and a 22% revenue bump for Large Appliances. On the Furniture side, it was about building belief in a relatively new category. I worked on its strategic positioning and scaled digital campaigns that translated into 51% GMV growth year-on-year and 24% awareness growth. A lesson I carried forward: whether it’s a fridge, a sofa, or a smartphone, the story you tell is just as important as the product you sell.

Manager II- Brand Marketing- Grocery, Beauty, Toys & Baby Care at Flipkart, Jan 2019 - Feb 2020 · 1 yr 2 mos, Bengaluru Area, India, I had the chance to build out the marketing and content engines for Flipkart’s lifestyle categories-Beauty, Books, Toys, Baby Care, and General Merchandise. One of the highlights was launching Flipkart Beauty’s social-led program, where we blended star power with influencer authenticity. The campaign didn’t just look good on feeds; it worked, bringing in a 40% annual lift in new customers and making the category feel fresh and aspirational. Flipkart Grocery was a different kind of challenge, part brand building, part city-by-city hustle. I rolled out local marketing pilots that increased traffic by 20% in test markets and worked to create Flipkart’s own private-label brands across staples, packaged foods, and home care. It was about building trust at the kitchen shelf while scaling a grocery play for millions.

Manager-I, Brand Marketing- Fashion at Flipkart, Jul 2016 - Dec 2018 · 2 yrs 6 mos, Bengaluru, Karnataka, India, At Flipkart Fashion, I helped shape its positioning as a sub-brand and brought it to life through four blockbuster multimedia campaigns worth ₹100 Cr+, which lifted new customer acquisition by 70%. To make the category aspirational, I launched the Flipkart Footwear Club, curating an exclusive lineup with VANS, Adidas, Reebok, and more. And because fashion loves a familiar face, I onboarded top Bollywood stars as brand ambassadors and managed those partnerships for over two years, making Flipkart Fashion as much about personality as it was about product.

Summer Intern at ANAND Group India, Apr 2014 - May 2014 · 2 mos, Khandsa, Gurgaon, ☛ Key Deliverable • Devised strategy for 3 auto filter plants with an objective of manufacturing footprint reduction. • Directly worked with the Chief Operations Officer and Chief Financial officer to devise the strategy for plant relocation. • Presented business case covering implementation plan, financials & challenges of plant relocation. • Analyzed 15 months’ production data to identify the production inefficiencies at the multiple plant locations. • Performed comparative valuation of machines worth ₹38 mn for resale value estimation. ☛ Business Impact • Recommended savings of ₹10 mn by a cost-benefit analysis of CAPEX, freight, RM & manpower. • Proposed potential tax savings of ₹2 mn through analysis of VAT model for SEZ area.

Education

PGDM, Marketing & Operations, Indian Institute of Management, Lucknow

Bachelor of Engineering (B.E.), Electronics & Communication, Visvesvaraya Technological University