---
title: "Vishwajeet Kumar - Lead Customer Experience in Bengaluru | Tal"
description: "Meet Vishwajeet Kumar, Senior CRM & Lifecycle Marketing Professional | ₹268 Cr+ Book Value | 12%→27% Conversion | CleverTap · MoEngage · Zoho CRM | 8 Yrs based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/vishwajeet-kumar-5/share-image"
---

# Vishwajeet Kumar on Tal

## Headline

Senior CRM & Lifecycle Marketing Professional \| ₹268 Cr\+ Book Value \| 12%→27% Conversion \| CleverTap · MoEngage · Zoho CRM \| 8 Yrs

## About

₹268 Cr\+ in book value influenced\. User conversion taken from 12% to 27% in 10 months\. Push CTR scaled 3\.5× through structured A/B testing\. Session time more than doubled from 4 min to 8 min on a kids learning platform\. These are the outcomes I build CRM and lifecycle programmes around\. 8 years across FinTech, EdTech, and HealthTech Fyers Securities, Angel One, WhiteHat Jr \(Byju's\), and Fitternity owning the full customer lifecycle from onboarding and activation through engagement, retention, and reactivation\. I work hands\-on in CleverTap, Zoho CRM, and MoEngage\. I build cohort\-level CLM playbooks, run A/B tests with holdout groups, and present retention dashboards to leadership every week\. I have built AI\-powered tools — an insights dashboard for leadership at Fyers and a chatbot at Angel One that cut contact centre dependency by 12%\. I believe great CRM is not about sending more messages — it is about sending the right message to the right person at the right stage of their lifecycle\. That belief drives how I approach every programme I build\. Always open to conversations on CRM strategy, lifecycle marketing, and retention\. Feel free to connect or reach out\. 📩 rajrohit781@gmail\.com

## Location

Bengaluru

## AI stack

claude code

claude

gemini

meta

openai

ChatGPT

## Work experience

Lead Customer Experience at FYERS, Oct 2024 \- Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, Leading end\-to\-end Customer Lifecycle Management at Fyers Securities — owning the full journey from onboarding and activation through engagement, retention, and reactivation across the customer base\. 🏆 Key Outcomes: \- Influenced ₹268 Cr\+ in book value by designing and owning CLM journeys across Pledge \(₹100 Cr\) and MTF \(₹168 Cr\) segments using behavioural event data in CleverTap\. \- Scaled Push Notification CTR from 0\.51% to 1\.83%, a 3\.5x improvement — through structured A/B testing across 50\+ campaigns\. 📌What I do here: \- CRM strategy and execution using CleverTap and Zoho CRM \- Cohort\-level CLM playbooks for new, active, at\-risk, and lapsed users \- Omnichannel campaign automation across Push, Email, WhatsApp, SMS, and In\-App \- Weekly retention dashboard ownership and leadership reporting \- Cross\-functional work with Product, Tech, and Data teams Skills: Customer Lifecycle Management · CRM · CleverTap · Zoho CRM · A/B Testing · Retention Marketing · Lifecycle Marketing · Omnichannel Marketing

Professional development at Career Break, Jun 2024 \- Oct 2024 · 5 mos, Bengaluru, Karnataka, India, I am currently on a career break, using this time to focus on personal growth, skill development, and exploring new opportunities in the field of marketing\. I am eager to return to the workforce with renewed energy and fresh perspectives\. I'm open to connecting with like\-minded professionals and exploring opportunities that align with my expertise

Lead \- Strategic Initiatives and Digital Marketing at Angel One, Jul 2022 \- May 2024 · 1 yr 11 mos, Bengaluru, Karnataka, India, Led CRM and MarTech\-driven growth initiatives at Angel One, one of India's largest retail broking platforms, with a strong focus on lifecycle marketing, customer engagement, and retention at scale\. 🏆 Key Outcomes: \- Grew user conversion\(re\-marketing\) from 12% to 27% in 10 months by building a full CLM framework covering onboarding nudges, engagement campaigns, and reactivation journeys across Email, SMS, WhatsApp, and Push \- Launched an AI\-powered chatbot that resolved user queries autonomously, reducing contact centre dependency by 12% \- Built and led the CRM retention dashboard used by leadership for weekly tracking of churn signals, reactivation lift, and funnel performance \- Automated the entire manual CRM campaign operation \- migrating all recurring campaigns to trigger\-based journeys in Clevertap, eliminating execution errors and scaling communication without adding headcount \- Set up A/B testing with holdout groups bringing statistical rigour to offer structure, messaging, and channel\-mix decisions Skills: CRM · MoEngage · Customer Data Platform · Lifecycle Marketing · A/B Testing · Campaign Automation · Customer Engagement · Retention Marketing

Brand Marketing \- International Business at BYJU'S, Jul 2020 \- Jul 2022 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Owned CRM strategy and engagement for WhiteHat Jr \- Byju's acquired kids coding platform — across India, Australia, and New Zealand markets, with a focus on improving user engagement, habit formation, and weekly/monthly active usage\. 🏆 Key Outcomes: \- Improved WAU \(Weekly Active Users\) by 12% and engagement rate by 6% through habit\-formation lifecycle journeys — streak nudges, session reminders, and milestone messaging\. \- More than doubled average session time from 4 min 12 sec to 8 min 2 sec through personalised re\-engagement programmes on the kids coding app\. \- Managed CRM campaigns across 3 international markets \(India, Australia, New Zealand\) with cohort\-level segmentation by funnel stage and geography \- Owned the creative engine for all CRM communications ,wrote briefs, shared design feedback, and maintained a consistent campaign calendar across App Push, SMS, WhatsApp, and Email Skills: CRM · CleverTap · Customer Engagement · Lifecycle Marketing · A/B Testing · Campaign Automation · Omnichannel Marketing · User Retention

Marketing Manager at Fitternity, Jan 2020 \- Jul 2020 · 7 mos, Mumbai, Maharashtra, India, Managed CRM and growth marketing for Fitternity \(acquired by Cure\.fit\), driving user acquisition, onboarding, activation, and engagement for India's leading fitness discovery platform\. 🏆 Key Outcomes: \- Generated 10,000\+ pre\-launch signups for ONEPASS \-Cure\.fit's subscription product — through targeted lifecycle and awareness campaigns across Email, Push, and social in the 6 weeks before launch \- Set up CRM engagement journeys across onboarding, activation, and re\-engagement using automated triggers and personalised messaging, improving repeat session rate and reducing first\-month drop\-offs\. \- Improved Play Store rating from 3\.6 to 4\.8 in 3 months by identifying drop\-off patterns and closing the loop with users through targeted in\-app and Email nudges\.

Marketing Executive at Nirwana creations, Nov 2017 \- Sep 2019 · 1 y 10 mo, Mumbai

## Education

Master of Business Administration \- MBA, Liverpool John Moores University

Postgraduate Degree, Marketing, Institute of Management Technology, Ghaziabad

[View the original profile](https://tal.club/meet/vishwajeet-kumar-5)

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