Headline

Senior CRM & Lifecycle Marketing Professional | ₹268 Cr+ Book Value | 12%→27% Conversion | CleverTap · MoEngage · Zoho CRM | 8 Yrs

About

₹268 Cr+ in book value influenced. User conversion taken from 12% to 27% in 10 months. Push CTR scaled 3.5× through structured A/B testing. Session time more than doubled from 4 min to 8 min on a kids learning platform. These are the outcomes I build CRM and lifecycle programmes around. 8 years across FinTech, EdTech, and HealthTech Fyers Securities, Angel One, WhiteHat Jr (Byju's), and Fitternity owning the full customer lifecycle from onboarding and activation through engagement, retention, and reactivation. I work hands-on in CleverTap, Zoho CRM, and MoEngage. I build cohort-level CLM playbooks, run A/B tests with holdout groups, and present retention dashboards to leadership every week. I have built AI-powered tools — an insights dashboard for leadership at Fyers and a chatbot at Angel One that cut contact centre dependency by 12%. I believe great CRM is not about sending more messages — it is about sending the right message to the right person at the right stage of their lifecycle. That belief drives how I approach every programme I build. Always open to conversations on CRM strategy, lifecycle marketing, and retention. Feel free to connect or reach out. 📩 rajrohit781@gmail.com

Location

Bengaluru

AI stack

claude code

claude

gemini

meta

openai

ChatGPT

Work experience

Lead Customer Experience at FYERS, Oct 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, Leading end-to-end Customer Lifecycle Management at Fyers Securities — owning the full journey from onboarding and activation through engagement, retention, and reactivation across the customer base. 🏆 Key Outcomes: - Influenced ₹268 Cr+ in book value by designing and owning CLM journeys across Pledge (₹100 Cr) and MTF (₹168 Cr) segments using behavioural event data in CleverTap. - Scaled Push Notification CTR from 0.51% to 1.83%, a 3.5x improvement — through structured A/B testing across 50+ campaigns. 📌What I do here: - CRM strategy and execution using CleverTap and Zoho CRM - Cohort-level CLM playbooks for new, active, at-risk, and lapsed users - Omnichannel campaign automation across Push, Email, WhatsApp, SMS, and In-App - Weekly retention dashboard ownership and leadership reporting - Cross-functional work with Product, Tech, and Data teams Skills: Customer Lifecycle Management · CRM · CleverTap · Zoho CRM · A/B Testing · Retention Marketing · Lifecycle Marketing · Omnichannel Marketing

Professional development at Career Break, Jun 2024 - Oct 2024 · 5 mos, Bengaluru, Karnataka, India, I am currently on a career break, using this time to focus on personal growth, skill development, and exploring new opportunities in the field of marketing. I am eager to return to the workforce with renewed energy and fresh perspectives. I'm open to connecting with like-minded professionals and exploring opportunities that align with my expertise

Lead - Strategic Initiatives and Digital Marketing at Angel One, Jul 2022 - May 2024 · 1 yr 11 mos, Bengaluru, Karnataka, India, Led CRM and MarTech-driven growth initiatives at Angel One, one of India's largest retail broking platforms, with a strong focus on lifecycle marketing, customer engagement, and retention at scale. 🏆 Key Outcomes: - Grew user conversion(re-marketing) from 12% to 27% in 10 months by building a full CLM framework covering onboarding nudges, engagement campaigns, and reactivation journeys across Email, SMS, WhatsApp, and Push - Launched an AI-powered chatbot that resolved user queries autonomously, reducing contact centre dependency by 12% - Built and led the CRM retention dashboard used by leadership for weekly tracking of churn signals, reactivation lift, and funnel performance - Automated the entire manual CRM campaign operation - migrating all recurring campaigns to trigger-based journeys in Clevertap, eliminating execution errors and scaling communication without adding headcount - Set up A/B testing with holdout groups bringing statistical rigour to offer structure, messaging, and channel-mix decisions Skills: CRM · MoEngage · Customer Data Platform · Lifecycle Marketing · A/B Testing · Campaign Automation · Customer Engagement · Retention Marketing

Brand Marketing - International Business at BYJU'S, Jul 2020 - Jul 2022 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Owned CRM strategy and engagement for WhiteHat Jr - Byju's acquired kids coding platform — across India, Australia, and New Zealand markets, with a focus on improving user engagement, habit formation, and weekly/monthly active usage. 🏆 Key Outcomes: - Improved WAU (Weekly Active Users) by 12% and engagement rate by 6% through habit-formation lifecycle journeys — streak nudges, session reminders, and milestone messaging. - More than doubled average session time from 4 min 12 sec to 8 min 2 sec through personalised re-engagement programmes on the kids coding app. - Managed CRM campaigns across 3 international markets (India, Australia, New Zealand) with cohort-level segmentation by funnel stage and geography - Owned the creative engine for all CRM communications ,wrote briefs, shared design feedback, and maintained a consistent campaign calendar across App Push, SMS, WhatsApp, and Email Skills: CRM · CleverTap · Customer Engagement · Lifecycle Marketing · A/B Testing · Campaign Automation · Omnichannel Marketing · User Retention

Marketing Manager at Fitternity, Jan 2020 - Jul 2020 · 7 mos, Mumbai, Maharashtra, India, Managed CRM and growth marketing for Fitternity (acquired by Cure.fit), driving user acquisition, onboarding, activation, and engagement for India's leading fitness discovery platform. 🏆 Key Outcomes: - Generated 10,000+ pre-launch signups for ONEPASS -Cure.fit's subscription product — through targeted lifecycle and awareness campaigns across Email, Push, and social in the 6 weeks before launch - Set up CRM engagement journeys across onboarding, activation, and re-engagement using automated triggers and personalised messaging, improving repeat session rate and reducing first-month drop-offs. - Improved Play Store rating from 3.6 to 4.8 in 3 months by identifying drop-off patterns and closing the loop with users through targeted in-app and Email nudges.

Marketing Executive at Nirwana creations, Nov 2017 - Sep 2019 · 1 y 10 mo, Mumbai

Education

Master of Business Administration - MBA, Liverpool John Moores University

Postgraduate Degree, Marketing, Institute of Management Technology, Ghaziabad