Headline

AI x Psychology x Growth Marketing | Meta • Google • LinkedIn • Twitter

About

D2C, SaaS, B2B - business models change, but the goal doesn’t: growth. If you believe in ✅PoAS > RoAS ✅Storytelling > Shouting ✅Execution > Talk Lets talk at hellovishv@gmail.com

Location

Ahmedabad

AI stack

claude

openclaw

Figma Make

Gumloop

HeyGen

Zapier

Work experience

Growth Marketing Manager at Models Lab (formerly Stable Diffusion API), Jul 2025 - Present · 1 yr 4 mos, Hybrid, •Ran all growth functions for the B2B SaaS product - paid acquisition, CRO, UI/UX, activation, retention, and analytics. •Built SaaS monetization upgrades: Pay-as-you-go pricing, localized pricing strategy, and multi-geo GTM plans. •Identified & fixed critical attribution gaps; deployed full tracking (events, parameters, conversions) after identifying ₹1CR+ in untracked legacy ad spend. •Launched lifecycle automated flows using Brevo & Zapier - onboarding sequences, usage nudges, upgrade prompts & recovery workflows. •Drove multi-channel acquisition across Reddit, Twitter, Meta, Google, influencers, affiliates, email, product-led funnels, and organic content loops. •Built the complete affiliate marketing system: flow, dashboards, onboarding & payouts. •Operated as a one-person growth army, aligning product, dev, support & analytics toward activation, retention & revenue.

Performance Marketing Specialist at Elexa The Studio, Jul 2024 - Jun 2025 · 1 yr, •Led performance marketing for renowned Indian and global D2C brands across multiple industries. •Managed both upper-funnel (brand awareness) and bottom-funnel (eCom conversion, B2C & B2B Lead Gen) campaigns across Meta, WhatsApp & Email Marketing. •Hired & Directed a two-person team, overseeing Creative direction, Campaign execution, Data analysis, Performance optimization, Organic growth plans and Social Media strategy. •Built and scaled full-funnel strategies from lead generation to revenue-focused retargeting. •Delivered exponential MoM Business growth to the Agency as well as the Clients in terms of CPA & ROI, focusing heavily on profit-driven growth. •Coordinated with Cinematographers, Designers, Copywriters and Client servicing teams to ensure 360° campaign success.

Performance Marketing Associate at EVitamin Business Consulting Pvt. Ltd, Aug 2023 - Jul 2024 · 1 yr, •Led Meta Ads strategy and execution for D2C clients, improving average conversion rates by 27% and decreasing CPA by 22%. •Designed full-funnel paid media plans, encompassing prospecting, retargeting, and retention campaigns. •Conducted advanced CRO experiments (A/B testing, multivariate testing) to boost landing page conversion by 18%. •Analyzed performance data to optimize ad creative, audience segmentation, and media spend for maximum ROI. •Collaborated cross-functionally with content and design teams to deliver high-performing creatives tailored to audience behavior.

Digital Marketing Executive at Disha Medias, Oct 2022 - Feb 2023 · 5 mos, On-site, •Handled full-stack digital marketing tasks at Disha Media House for various brands. •Managed Copywriting, Social Media Management, Graphic Designing, SEO, •Google My Business (GMB) optimization, and WhatsApp marketing. •Ran and optimized paid media campaigns across Meta Ads and Google Ads. •Collaborated with Web & UI-UX team to launch a CRO-optimized Lead capture website for a Wellness brand. •Executed end-to-end strategy, content, performance tracking, and hiring for similar roles.

Digital Marketing Intern at Disha Medias, Sep 2022 - Oct 2022 · 2 mos

Education

Bachelor of Arts - BA, Psychology | Digital Communication and Multimedia, Unitedworld School Of Liberal Arts & Mass Communication

Digital Scholar

Public links

drive.google.com: https://drive.google.com/file/d/1X7vsYGbz1YhTjq0XkaSgKG6ZbYAtuxD6/view?usp=sharing