Headline

Manager: Creative Strategist | Fashion Commerce, Digital Experiences & Consumer Behaviour | AJIO

About

Creative strategist focused on fashion commerce, digital experiences, and consumer behaviour at AJIO.

Location

Greater Bengaluru Area

AI stack

openai

perplexity

claudecode

ChatGPT

ChatGPT Images

Work experience

Creative Manager at Reliance ajio, Apr 2024 - Present · 2 yrs 7 mos, Lead customer-facing communication strategy for seasonal and category-led initiatives within India’s largest fashion e-commerce ecosystem. Design integrated customer engagement journeys across app, web, and retail touchpoints, aligning commercial goals with premium brand experiences. Translate cultural insights and consumer behavior into high-discovery campaign ecosystems to drive participation and discovery. Drive monetization partnerships and strategic pitches for global premium brands through insight-led storytelling.

Manager at The Printers Mysore | Deccan Herald | Prajavani, Nov 2022 - Sep 2023 · 11 mos, Bengaluru, Karnataka, India, Led conceptualisation of multi-brand campaigns across digital, print, and branded content formats. Collaborated with editorial, sales, and marketing teams to deliver integrated advertiser-led campaigns. Developed innovative content formats designed to increase brand visibility and audience engagement.

Senior Assistant Manager at Practo, Jan 2022 - Oct 2022 · 10 mos, Bangalore Urban, Karnataka, India, Developed integrated communication across product marketing, brand campaigns, and consumer engagement initiatives. Worked with business and insights teams to align messaging with consumer behaviour and healthcare trends.

Copywriter at Why Axis, Jan 2021 - Jan 2022 · 1 yr 1 mo, Bangalore Urban, Karnataka, India

Founder at ViVify, Apr 2018 - Jan 2021 · 2 yrs 10 mos, Bangalore

Education

Master’s Degree, Advertising, NABA Nuova Accademia di Belle Arti

Certification in Digital Marketing & Strategy, Digital Marketing, Indian Institute of Management, Indore