---
title: "Vishnu Prasannan - Brand & Content Marketing in Bengaluru | Tal"
description: "Meet Vishnu Prasannan, Brand Builder @sugar.fit based in Bengaluru. AI stack includes claude code, cursor, and deepmind."
image: "https://tal.club/meet/vishnu-prasannan/share-image"
---

# Vishnu Prasannan on Tal

## Headline

Brand Builder @sugar\.fit

## About

I’m a Brand & Content Marketing Specialist with over 6 years of experience building impactful strategies and crafting engaging stories for high\-growth startups and gaming brands\. Currently working at Gameskraft as Assistant Manager – Brand, I focus on developing data\-driven marketing campaigns, driving brand positioning, and creating compelling content that resonates with diverse audiences\. Passionate about blending creativity, strategy, and innovation, I specialise in content marketing, influencer collaborations, and performance\-driven storytelling\. My approach integrates brand strategy, automation, and analytics to deliver campaigns that spark conversations, strengthen engagement, and drive business growth\.

## Location

Bengaluru

## AI stack

claude code

cursor

deepmind

elevenlabs

hugging face

notion

## Work experience

Brand & Content Marketing at sugar\.fit, Nov 2025 \- Present · 11 mos, Bengaluru, Karnataka, India

Assistant Brand Manager Marketing at Gameskraft, Oct 2024 \- Oct 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, \- Scaled customer acquisition in Kerala by 2,567%, growing from 30 to 800\+ users per month within just two months\. \- Led app launches in Gujarat and Maharashtra, acquiring 1,000\+ users through targeted regional influencer campaigns\. \- Successfully launched Rummy Prime with a bank of 500\+ pre\-launch videos, ensuring a smooth GTM rollout\. \- Increased video ad spend from 5–6% to 60% by driving content\-led performance campaigns\. \- Initiated and managed in\-house production of 130\+ performance videos, significantly reducing costs and increasing campaign impact\. \- Created an AI\-powered brand video that enhanced campaign efficiency and audience engagement\. \- Produced 800\+ performance marketing videos to support scalable campaigns and drive conversions\. \- Collaborated with Nano, Micro, and Mini influencers across Tier 2 & Tier 3 markets, increasing audience reach by 60%\. \- Wrote performance\-focused scripts specifically designed for YouTube, improving content engagement\. \- Introduced Rocketium as a design automation tool, accelerating creative delivery and reducing turnaround times\. \- Initiated regional content production to strengthen localized storytelling and enable faster experimentation\. \- Began experimenting with playable ads to improve CTR and conversion rates, with initial drafts ready for testing\. \- Recognized twice at the Quarterly Conclave for outstanding performance and contributions\.

Growth & Engagement Marketing Specialist at BeepKart, Feb 2024 \- Oct 2024 · 9 mos, Bengaluru, Karnataka, India, \- Brand Awareness: Led influencer collaborations with Dinesh Karthik , Madan Gowri , Jordindians\. Also, developed a comprehensive playbook for maximizing business growth through influencer campaigns\. \- Influencer Success: Managed End to End influencer campaign resulting in 50% decrease in CPV \- Content Strategy: Developed targeted scripts and strategies to enhance audience engagement and brand consistency\. \- Worked on Engagement & retention which lead to increase in retention by 25% \- Clever Tap Expertise: Created and Executed push notification and WhatsApp campaigns to boost user engagement and retention by 25x\. \- Social Media Management: Created social media calendars, briefs, and handled Instagram content\. MOM 15% SM follower \- Growth Brand Activations: Organised and executed brand activations, including bike rides for community engagement

Influencer Marketing Specialist at HongKong Yinta Tech, Nov 2022 \- Feb 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, \- Global Campaign Execution: Led influencer campaigns across the US and Europe, increasing brand awareness by 30% and market share by 20% within six months\. \- Brand Growth: Drove brand visibility up by 40%, audience engagement by 35%, and conversions by 25%, resulting in a 15% revenue boost\. \- Influencer Partnerships: Collaborated with 250\+ influencers across TikTok, Instagram, and YouTube, leading to a 60% increase in audience reach\. \- Contract Negotiation: Successfully managed 25 influencer contracts, achieving 90% partner satisfaction and reducing onboarding time by 15%\. \- Affiliate Marketing: Partnered with 10 deal groups, driving a 50% rise in affiliate revenue and 20% growth in customer acquisition\.

Community Manager at Koo India, Mar 2021 \- Nov 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, New User Onboarding & App Moderation \- Managed the end\-to\-end onboarding process for new app users, ensuring a seamless and positive experience\. \- Monitored and moderated user activity, enforcing community guidelines and resolving issues promptly\. \- Designed and implemented strategies to enhance user engagement and boost retention rates\. Team Leadership & Management \- Acted as team lead in the absence of the manager, effectively managing a team of moderators\. \- Assigned tasks, provided performance guidance, and ensured adherence to quality standards\. \- Conducted regular QA checks and delivered feedback to improve moderator efficiency and accuracy\. Campaign Planning & Execution \- Designed and executed high\-impact campaigns to drive user engagement, brand visibility, and business growth\. \- Leveraged data insights and user analytics to optimize targeting and maximize ROI\. Community Engagement \- Organized and facilitated community meetups, fostering stronger user relationships and a sense of belonging\. \- Built and maintained relationships with content creators to expand sports and entertainment offerings within the app\. Content Creation & Design \- Designed visually appealing creatives, posters, and graphics for campaigns, ensuring consistent brand messaging\. \- Increased CTR by delivering engaging and optimised content\. User Interaction & Experience \- Directly interacted with users to address concerns and provide prompt solutions, improving overall satisfaction\. \- Proactively identified and resolved user issues and app bugs, ensuring a smoother app experience\. Localization & Testing \- Conducted app translations to enhance accessibility for a diverse user base\. \- Performed comprehensive app testing and new feature testing prior to Play Store updates, ensuring bug\-free releases\.

## Education

Bachelor of Arts \- BA, Political Science and Government, Delhi University

Graphic Design, 2d animation, arena animation

[View the original profile](https://tal.club/meet/vishnu-prasannan)

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