Headline

Brand Builder @sugar.fit

About

I’m a Brand & Content Marketing Specialist with over 6 years of experience building impactful strategies and crafting engaging stories for high-growth startups and gaming brands. Currently working at Gameskraft as Assistant Manager – Brand, I focus on developing data-driven marketing campaigns, driving brand positioning, and creating compelling content that resonates with diverse audiences. Passionate about blending creativity, strategy, and innovation, I specialise in content marketing, influencer collaborations, and performance-driven storytelling. My approach integrates brand strategy, automation, and analytics to deliver campaigns that spark conversations, strengthen engagement, and drive business growth.

Location

Bengaluru

AI stack

claude code

cursor

deepmind

elevenlabs

hugging face

notion

Work experience

Brand & Content Marketing at sugar.fit, Nov 2025 - Present · 11 mos, Bengaluru, Karnataka, India

Assistant Brand Manager Marketing at Gameskraft, Oct 2024 - Oct 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Scaled customer acquisition in Kerala by 2,567%, growing from 30 to 800+ users per month within just two months. - Led app launches in Gujarat and Maharashtra, acquiring 1,000+ users through targeted regional influencer campaigns. - Successfully launched Rummy Prime with a bank of 500+ pre-launch videos, ensuring a smooth GTM rollout. - Increased video ad spend from 5–6% to 60% by driving content-led performance campaigns. - Initiated and managed in-house production of 130+ performance videos, significantly reducing costs and increasing campaign impact. - Created an AI-powered brand video that enhanced campaign efficiency and audience engagement. - Produced 800+ performance marketing videos to support scalable campaigns and drive conversions. - Collaborated with Nano, Micro, and Mini influencers across Tier 2 & Tier 3 markets, increasing audience reach by 60%. - Wrote performance-focused scripts specifically designed for YouTube, improving content engagement. - Introduced Rocketium as a design automation tool, accelerating creative delivery and reducing turnaround times. - Initiated regional content production to strengthen localized storytelling and enable faster experimentation. - Began experimenting with playable ads to improve CTR and conversion rates, with initial drafts ready for testing. - Recognized twice at the Quarterly Conclave for outstanding performance and contributions.

Growth & Engagement Marketing Specialist at BeepKart, Feb 2024 - Oct 2024 · 9 mos, Bengaluru, Karnataka, India, - Brand Awareness: Led influencer collaborations with Dinesh Karthik , Madan Gowri , Jordindians. Also, developed a comprehensive playbook for maximizing business growth through influencer campaigns. - Influencer Success: Managed End to End influencer campaign resulting in 50% decrease in CPV - Content Strategy: Developed targeted scripts and strategies to enhance audience engagement and brand consistency. - Worked on Engagement & retention which lead to increase in retention by 25% - Clever Tap Expertise: Created and Executed push notification and WhatsApp campaigns to boost user engagement and retention by 25x. - Social Media Management: Created social media calendars, briefs, and handled Instagram content. MOM 15% SM follower - Growth Brand Activations: Organised and executed brand activations, including bike rides for community engagement

Influencer Marketing Specialist at HongKong Yinta Tech, Nov 2022 - Feb 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, - Global Campaign Execution: Led influencer campaigns across the US and Europe, increasing brand awareness by 30% and market share by 20% within six months. - Brand Growth: Drove brand visibility up by 40%, audience engagement by 35%, and conversions by 25%, resulting in a 15% revenue boost. - Influencer Partnerships: Collaborated with 250+ influencers across TikTok, Instagram, and YouTube, leading to a 60% increase in audience reach. - Contract Negotiation: Successfully managed 25 influencer contracts, achieving 90% partner satisfaction and reducing onboarding time by 15%. - Affiliate Marketing: Partnered with 10 deal groups, driving a 50% rise in affiliate revenue and 20% growth in customer acquisition.

Community Manager at Koo India, Mar 2021 - Nov 2022 · 1 yr 9 mos, Bengaluru, Karnataka, India, New User Onboarding & App Moderation - Managed the end-to-end onboarding process for new app users, ensuring a seamless and positive experience. - Monitored and moderated user activity, enforcing community guidelines and resolving issues promptly. - Designed and implemented strategies to enhance user engagement and boost retention rates. Team Leadership & Management - Acted as team lead in the absence of the manager, effectively managing a team of moderators. - Assigned tasks, provided performance guidance, and ensured adherence to quality standards. - Conducted regular QA checks and delivered feedback to improve moderator efficiency and accuracy. Campaign Planning & Execution - Designed and executed high-impact campaigns to drive user engagement, brand visibility, and business growth. - Leveraged data insights and user analytics to optimize targeting and maximize ROI. Community Engagement - Organized and facilitated community meetups, fostering stronger user relationships and a sense of belonging. - Built and maintained relationships with content creators to expand sports and entertainment offerings within the app. Content Creation & Design - Designed visually appealing creatives, posters, and graphics for campaigns, ensuring consistent brand messaging. - Increased CTR by delivering engaging and optimised content. User Interaction & Experience - Directly interacted with users to address concerns and provide prompt solutions, improving overall satisfaction. - Proactively identified and resolved user issues and app bugs, ensuring a smoother app experience. Localization & Testing - Conducted app translations to enhance accessibility for a diverse user base. - Performed comprehensive app testing and new feature testing prior to Play Store updates, ensuring bug-free releases.

Education

Bachelor of Arts - BA, Political Science and Government, Delhi University

Graphic Design, 2d animation, arena animation