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Vishnu Murali

Building Zomato | Ex-Founder, Category, growth & partnership

Bengaluru

8+ years of work experience

Zomato
Aug 20242 yrs 1 moPresent

Gurugram, Haryana, India

Oversee growth and P&L for a ₹2,000 Cr+ ARR category portfolio as National Key Account Head for cloud kitchens, managing relationships across 150+ national restaurant. - Drive ₹200 Cr+ in annual advertising revenue, designing monetisation architecture across the funnel including promoted listings, banner placements, and performance-linked brand campaigns. - Scaled cloud kitchen brand portfolio at 21%+ YoY, identifying category whitespace, repositioning underperforming brands, and launching growth sprints across new micro-markets. - Lead founder-level negotiations and strategic partnerships with national QSR chains and emerging D2C food brands, structuring commercial deals encompassing exclusivity, co-marketing, and platform integration. - Spearheaded Zomato Quick supply strategy, onboarded 1L+ restaurants and reduced kitchen prep time from 14 to 7 minutes, contributing to Quick reaching 20% of total platform order volume. - Redesigned the restaurant onboarding funnel, improving partner acquisition throughput by 30% and reducing funnel drop-offs by 25% through process re-engineering and product interventions. - Monetised the onboarding funnel by introducing a structured fee architecture, generating ₹0.11 additional revenue per order and delivering ₹5 Cr in recurring monthly ARR. - Developed a brand authenticity compliance framework to detect and delist imitator kitchens, removing ~5,000 ghost brands (0.36% of order volume) and safeguarding consumer trust. - Coordinated across 12 internal teams (Product, Tech, Legal, Finance, Compliance) to implement platform-wide supply and monetisation changes at scale.
Zomato
May 202511 mosMar 2026

Bengaluru, Karnataka, India

• Spearheaded strategic growth initiatives for national key accounts, managing a portfolio exceeding 400 cr+ ARR. • Collaborated cross-functionally with central supply, product, and marketing teams to optimize performance. • Established long-term partnerships, driving month-over-month growth and expanding outlets across PAN India. • Enhanced advertising and promotional strategies across multiple platforms to maximize ROI.
Zomato
Mar 20253 mosMay 2025

Gurugram, Haryana, India

- Led supply strategy for Zomato Quick, onboarding 1 lakh+ restaurants, reducing kitchen preparation time from 14 mins to 12 mins, resulting in Quick contributing to 20% of total platform orders.
Smytten
Jul 20231 yr 1 moJul 2024

Bengaluru, Karnataka, India

• Co-owned the P&L and developed the business model, ensuring compliance with CM guardrails. • Increased platform DAU by 20% through strategic top funnel engagement initiatives. • Launched a customer retention program via targeted email marketing, boosting repeat customers by 15%. • Collaborated with product teams to create exclusive online bundles, enhancing AOV and driving sales.
Smytten
Jan 20231 yr 7 mosJul 2024

Led a 12-member cross-functional growth team, driving a 20% increase in Daily Active Users (DAU) through targeted top-of-funnel engagement strategies and platform lifecycle initiatives. - Designed and scaled exclusive online-only product bundles in partnership with the Product team the category became a top revenue contributor and improved average order value (AOV). - Launched a data-driven email retention programme, achieving a 15% uplift in repeat purchase rates by personalising campaigns to high-intent user cohorts. Introduced A/B testing frameworks across UI/UX, product positioning, and pricing, resulting in a 10% improvement in platform conversion rates. - Conducted comprehensive market and competitor analysis, identifying growth whitespace and informing category prioritisation and GTM planning.
Smytten
Jan 20237 mosJul 2023

Bengaluru, Karnataka, India

Living Food Company
Jul 20211 yr 5 mosNov 2022

Bangalore Urban, Karnataka, India

• Spearheaded the launch of 1000+ SKUs, driving over 60% of total revenue. • Achieved an impressive 80% month-on-month growth by strategizing and launching 20+ product categories. • Developed a content marketing plan to revitalize underperforming products, reducing out-of-stock incidents to below 5%.
Living Food Company
Jul 20211 yr 5 mosNov 2022

Managed P&L across multiple product categories and negotiated commercial terms with vendors, optimising margins while sustaining supply chain reliability. - Scaled category assortment from the ground up, onboarding 1,500+ SKUs through structured vendor partnerships and catalogue development processes. Applied consumer behaviour analytics to demand forecasting, reducing stockout occurrences to below 5% across key lines. - Developed and executed marketing strategies to revive underperforming product lines, successfully reversing negative YoY growth trajectories.
Talk Healthy To Me
Sep 202010 mosJun 2021

Delhi, India

• Spearheaded product vision and strategy for Talk Healthy to Me, a startup in the healthy dessert market. • Achieved a remarkable 25% annual growth by identifying market potential for gluten-free desserts. • Optimized online sales funnels, generating an annual revenue of ₹1.5 Cr. • Cultivated a loyal customer base, adding over 300 new customers monthly with a 70% repeat rate.
Leaf N Loaf
Oct 20173 yrs 4 mosJan 2021

Noida, Uttar Pradesh, India

• Co-founded Leaf 'N' Loaf, revolutionizing healthy food accessibility with three outlets in Delhi/NCR within a year. • Spearheaded operations, managing P&L and driving revenue growth from ₹1 Lac to over ₹20 Lacs monthly in 1.5 years. • Implemented cost control strategies, enhancing profitability by 7% while maintaining a 60% customer repeat rate.

Vishnu’s AI Stack

claude
claude
elevenlabs
elevenlabs
lovable
lovable
notebooklm
notebooklm
openai
openai

Education

Indian Institute of Management, Indore

Post Graduate Certificate in Product Management, Product Management

Indian Institute of Management, Indore

20212021
Ramaiah Institute Of Technology

Bachelor's degree, Electrical, Electronics and Communications Engineering

Ramaiah Institute Of Technology

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Headline

Building Zomato | Ex-Founder, Category, growth & partnership

About

With over 10 years of experience, currently focused on driving strategic growth as National Key Account Manager at Zomato. Expertise includes managing high-revenue portfolios, fostering long-term partnerships, and enhancing advertising strategies to maximize ROI. Collaborated with cross-functional teams to optimize performance and expand restaurant outlets across India, contributing to sustained month-over-month growth. A results-oriented professional with a proven track record in scaling operations and streamlining processes. Successfully led supply strategies for Zomato Quick, optimizing kitchen preparation times and increasing platform order contributions. Passionate about driving innovation, improving onboarding workflows, and empowering teams to deliver impactful business outcomes.

Location

Bengaluru

AI stack

claude

elevenlabs

lovable

notebooklm

openai

Work experience

Category Growth Lead at Zomato, Aug 2024 - Present · 2 yrs 1 mo, Gurugram, Haryana, India, Oversee growth and P&L for a ₹2,000 Cr+ ARR category portfolio as National Key Account Head for cloud kitchens, managing relationships across 150+ national restaurant. - Drive ₹200 Cr+ in annual advertising revenue, designing monetisation architecture across the funnel including promoted listings, banner placements, and performance-linked brand campaigns. - Scaled cloud kitchen brand portfolio at 21%+ YoY, identifying category whitespace, repositioning underperforming brands, and launching growth sprints across new micro-markets. - Lead founder-level negotiations and strategic partnerships with national QSR chains and emerging D2C food brands, structuring commercial deals encompassing exclusivity, co-marketing, and platform integration. - Spearheaded Zomato Quick supply strategy, onboarded 1L+ restaurants and reduced kitchen prep time from 14 to 7 minutes, contributing to Quick reaching 20% of total platform order volume. - Redesigned the restaurant onboarding funnel, improving partner acquisition throughput by 30% and reducing funnel drop-offs by 25% through process re-engineering and product interventions. - Monetised the onboarding funnel by introducing a structured fee architecture, generating ₹0.11 additional revenue per order and delivering ₹5 Cr in recurring monthly ARR. - Developed a brand authenticity compliance framework to detect and delist imitator kitchens, removing ~5,000 ghost brands (0.36% of order volume) and safeguarding consumer trust. - Coordinated across 12 internal teams (Product, Tech, Legal, Finance, Compliance) to implement platform-wide supply and monetisation changes at scale.

Senior Manager National Key Accounts at Zomato, May 2025 - Mar 2026 · 11 mos, Bengaluru, Karnataka, India, • Spearheaded strategic growth initiatives for national key accounts, managing a portfolio exceeding 400 cr+ ARR. • Collaborated cross-functionally with central supply, product, and marketing teams to optimize performance. • Established long-term partnerships, driving month-over-month growth and expanding outlets across PAN India. • Enhanced advertising and promotional strategies across multiple platforms to maximize ROI.

Quick | Supply Strategy at Zomato, Mar 2025 - May 2025 · 3 mos, Gurugram, Haryana, India, - Led supply strategy for Zomato Quick, onboarding 1 lakh+ restaurants, reducing kitchen preparation time from 14 mins to 12 mins, resulting in Quick contributing to 20% of total platform orders.

Category Operation Lead at Smytten, Jul 2023 - Jul 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Co-owned the P&L and developed the business model, ensuring compliance with CM guardrails. • Increased platform DAU by 20% through strategic top funnel engagement initiatives. • Launched a customer retention program via targeted email marketing, boosting repeat customers by 15%. • Collaborated with product teams to create exclusive online bundles, enhancing AOV and driving sales.

Operations Manager at Smytten, Jan 2023 - Jul 2024 · 1 yr 7 mos, Led a 12-member cross-functional growth team, driving a 20% increase in Daily Active Users (DAU) through targeted top-of-funnel engagement strategies and platform lifecycle initiatives. - Designed and scaled exclusive online-only product bundles in partnership with the Product team the category became a top revenue contributor and improved average order value (AOV). - Launched a data-driven email retention programme, achieving a 15% uplift in repeat purchase rates by personalising campaigns to high-intent user cohorts. Introduced A/B testing frameworks across UI/UX, product positioning, and pricing, resulting in a 10% improvement in platform conversion rates. - Conducted comprehensive market and competitor analysis, identifying growth whitespace and informing category prioritisation and GTM planning.

Category Manager at Smytten, Jan 2023 - Jul 2023 · 7 mos, Bengaluru, Karnataka, India

Category Manager (Core Team) at Living Food Company, Jul 2021 - Nov 2022 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, • Spearheaded the launch of 1000+ SKUs, driving over 60% of total revenue. • Achieved an impressive 80% month-on-month growth by strategizing and launching 20+ product categories. • Developed a content marketing plan to revitalize underperforming products, reducing out-of-stock incidents to below 5%.

Category Lead at Living Food Company, Jul 2021 - Nov 2022 · 1 yr 5 mos, Managed P&L across multiple product categories and negotiated commercial terms with vendors, optimising margins while sustaining supply chain reliability. - Scaled category assortment from the ground up, onboarding 1,500+ SKUs through structured vendor partnerships and catalogue development processes. Applied consumer behaviour analytics to demand forecasting, reducing stockout occurrences to below 5% across key lines. - Developed and executed marketing strategies to revive underperforming product lines, successfully reversing negative YoY growth trajectories.

Product Development & Marketing at Talk Healthy To Me, Sep 2020 - Jun 2021 · 10 mos, Delhi, India, • Spearheaded product vision and strategy for Talk Healthy to Me, a startup in the healthy dessert market. • Achieved a remarkable 25% annual growth by identifying market potential for gluten-free desserts. • Optimized online sales funnels, generating an annual revenue of ₹1.5 Cr. • Cultivated a loyal customer base, adding over 300 new customers monthly with a 70% repeat rate.

Co-Founder at Leaf N Loaf, Oct 2017 - Jan 2021 · 3 yrs 4 mos, Noida, Uttar Pradesh, India, • Co-founded Leaf 'N' Loaf, revolutionizing healthy food accessibility with three outlets in Delhi/NCR within a year. • Spearheaded operations, managing P&L and driving revenue growth from ₹1 Lac to over ₹20 Lacs monthly in 1.5 years. • Implemented cost control strategies, enhancing profitability by 7% while maintaining a 60% customer repeat rate.

Education

Post Graduate Certificate in Product Management, Product Management, Indian Institute of Management, Indore

Bachelor's degree, Electrical, Electronics and Communications Engineering, Ramaiah Institute Of Technology