---
title: "Vishnu Bajpai - Turning CRM Journeys Into Repeat Revenue Machines in Bengaluru | Tal"
description: "Meet Vishnu Bajpai, Growth & MarTech Project Manager | Marketing Automation, Analytics & CRM | Agile Delivery | PSM II based in Bengaluru. AI stack includes antigravity, claude code, and cursor. Explore public work links including github."
image: "https://tal.club/meet/vishnu-bajpai/share-image"
---

# Vishnu Bajpai on Tal

## Headline

Growth & MarTech Project Manager \| Marketing Automation, Analytics & CRM \| Agile Delivery \| PSM II

## About

I build CRM and GTM systems that don’t just send campaigns — they move revenue metrics\. I work at the intersection of 𝗖𝗥𝗠, 𝗠𝗮𝗿𝗧𝗲𝗰𝗵, 𝗚𝗿𝗼𝘄𝘁𝗵, and 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 — helping companies turn customer data, automation, and operational structure into measurable business outcomes\. Over the last 𝟱\+ 𝘆𝗲𝗮𝗿𝘀, I’ve led lifecycle marketing and Martech initiatives across 𝗦𝗮𝗮𝗦, 𝗳𝗶𝗻𝘁𝗲𝗰𝗵, 𝗽𝗿𝗼𝗽𝘁𝗲𝗰𝗵, 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘁𝗲𝗰𝗵, and 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 environments — driving improvements across retention, acquisition efficiency, campaign velocity, funnel conversion, and customer engagement\. My work typically sits between strategy and execution: turning business goals into scalable lifecycle journeys, automation systems, delivery frameworks, and cross\-functional operating models that actually ship\. 𝗜 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗵𝗲𝗹𝗽 𝘁𝗲𝗮𝗺𝘀 𝘀𝗼𝗹𝘃𝗲: • Underperforming CRM and lifecycle programs • Slow execution caused by fragmented teams and tooling • Poor retention, conversion, and customer engagement visibility • Lack of operational rigor across growth and marketing initiatives • Martech stacks that exist… but don’t really work together Across roles, I’ve contributed to initiatives impacting: 𝗟𝗧𝗩 • 𝗥𝗲𝗽𝗲𝗮𝘁 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 • 𝗥𝗢𝗔𝗦 • 𝗖𝗔𝗖 • 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 • 𝗔𝗢𝗩 • 𝗦𝗤𝗟\-𝘁𝗼\-𝗠𝗤𝗟 • 𝗗𝗔𝗨/𝗠𝗔𝗨 • 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 • 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 I’ve worked hands\-on with platforms like 𝗕𝗿𝗮𝘇𝗲, 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲, 𝗠𝗼𝗘𝗻𝗴𝗮𝗴𝗲, 𝗛𝘂𝗯𝗦𝗽𝗼𝘁, and 𝗖𝗹𝗲𝘃𝗲𝗿𝗧𝗮𝗽 — partnering closely with product, engineering, analytics, growth, and GTM teams to deliver scalable customer engagement programs\. 𝗣𝗦𝗠 𝗜𝗜 certified, I bring a balance of structured execution and operator mindset — combining delivery discipline with growth thinking\. If you’re building or scaling 𝗖𝗥𝗠, 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗠𝗮𝗿𝗧𝗲𝗰𝗵, or 𝗥𝗲𝘃𝗢𝗽𝘀 capabilities, I’d love to connect\.

## Location

Bengaluru

## AI stack

antigravity

claude code

cursor

n8n

notion

## Work experience

Turning CRM Journeys Into Repeat Revenue Machines at Massive Rocket \| Global Braze & Snowflake Agency, Oct 2024 \- Nov 2025 · 1 yr 2 mos, Remote, \- Led cross\-functional CRM delivery programs across Braze & Snowflake ecosystems, improving campaign velocity, milestone adherence, and stakeholder alignment\. \- Built lifecycle, loyalty, and retention journeys focused on increasing repeat purchases, customer LTV, and engagement across enterprise consumer brands\. \- Partnered with strategy, data, and marketing teams to operationalize customer segmentation, personalization, and automated lifecycle workflows at scale\.

Fixing Leaky Funnels & Scaling Revenue Through Automation at NoBroker\.com, Feb 2023 \- Oct 2024 · 1 yr 9 mos, Bengaluru, \- Spearheaded CRM automation and lead lifecycle programs that improved lead engagement efficiency, reduced NC leads, and contributed to revenue uplift\. \- Managed performance marketing and funnel optimization initiatives across acquisition and retention, focusing on CAC, ROAS, SQL\-to\-MQL conversion, and sales efficiency\. \- Collaborated with product, sales, and growth teams to launch automated communication journeys, chatbot workflows, and conversion\-focused experiments\.

Driving Growth Loops, Retention & Monetization at Consumer Scale at AppsForBharat, May 2022 \- Feb 2023 · 10 mos, Bengaluru, \- Managed CRM, monetization, and growth marketing initiatives focused on improving user retention, engagement, and subscription revenue across digital products\. \- Optimized acquisition and lifecycle funnels using cohort analysis and performance insights across CAC, CPI, DAU/MAU, D1/D7 retention, and user activation metrics\. \- Worked closely with product and marketing pods to execute growth experiments, engagement campaigns, and revenue\-driving customer journeys\.

Bridging Enterprise Strategy, CRM & Scalable Growth Execution at Capgemini, May 2021 \- May 2022 · 1 yr 1 mo, Hybrid, \- Delivered enterprise\-scale CRM and marketing transformation initiatives leveraging Salesforce, Braze, analytics, and automation platforms across multiple industries\. \- Partnered with leadership, product, and business stakeholders to translate strategic objectives into scalable delivery roadmaps and customer engagement programs\. \- Supported performance marketing, customer analytics, and lifecycle initiatives focused on improving acquisition efficiency, engagement, and operational visibility\.

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, IMI Delhi

Bachelor of Technology \- BTech, Computer Science, Guru Gobind Singh Indraprastha University

## Public links

- github: https://github\.com/vishnu30

[View the original profile](https://tal.club/meet/vishnu-bajpai)

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