Headline

Growth & MarTech Project Manager | Marketing Automation, Analytics & CRM | Agile Delivery | PSM II

About

I build CRM and GTM systems that don’t just send campaigns — they move revenue metrics. I work at the intersection of 𝗖𝗥𝗠, 𝗠𝗮𝗿𝗧𝗲𝗰𝗵, 𝗚𝗿𝗼𝘄𝘁𝗵, and 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 — helping companies turn customer data, automation, and operational structure into measurable business outcomes. Over the last 𝟱+ 𝘆𝗲𝗮𝗿𝘀, I’ve led lifecycle marketing and Martech initiatives across 𝗦𝗮𝗮𝗦, 𝗳𝗶𝗻𝘁𝗲𝗰𝗵, 𝗽𝗿𝗼𝗽𝘁𝗲𝗰𝗵, 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘁𝗲𝗰𝗵, and 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 environments — driving improvements across retention, acquisition efficiency, campaign velocity, funnel conversion, and customer engagement. My work typically sits between strategy and execution: turning business goals into scalable lifecycle journeys, automation systems, delivery frameworks, and cross-functional operating models that actually ship. 𝗜 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗵𝗲𝗹𝗽 𝘁𝗲𝗮𝗺𝘀 𝘀𝗼𝗹𝘃𝗲: • Underperforming CRM and lifecycle programs • Slow execution caused by fragmented teams and tooling • Poor retention, conversion, and customer engagement visibility • Lack of operational rigor across growth and marketing initiatives • Martech stacks that exist… but don’t really work together Across roles, I’ve contributed to initiatives impacting: 𝗟𝗧𝗩 • 𝗥𝗲𝗽𝗲𝗮𝘁 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 • 𝗥𝗢𝗔𝗦 • 𝗖𝗔𝗖 • 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 • 𝗔𝗢𝗩 • 𝗦𝗤𝗟-𝘁𝗼-𝗠𝗤𝗟 • 𝗗𝗔𝗨/𝗠𝗔𝗨 • 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 • 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 I’ve worked hands-on with platforms like 𝗕𝗿𝗮𝘇𝗲, 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲, 𝗠𝗼𝗘𝗻𝗴𝗮𝗴𝗲, 𝗛𝘂𝗯𝗦𝗽𝗼𝘁, and 𝗖𝗹𝗲𝘃𝗲𝗿𝗧𝗮𝗽 — partnering closely with product, engineering, analytics, growth, and GTM teams to deliver scalable customer engagement programs. 𝗣𝗦𝗠 𝗜𝗜 certified, I bring a balance of structured execution and operator mindset — combining delivery discipline with growth thinking. If you’re building or scaling 𝗖𝗥𝗠, 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗠𝗮𝗿𝗧𝗲𝗰𝗵, or 𝗥𝗲𝘃𝗢𝗽𝘀 capabilities, I’d love to connect.

Location

Bengaluru

AI stack

antigravity

claude code

cursor

n8n

notion

Work experience

Turning CRM Journeys Into Repeat Revenue Machines at Massive Rocket | Global Braze & Snowflake Agency, Oct 2024 - Nov 2025 · 1 yr 2 mos, Remote, - Led cross-functional CRM delivery programs across Braze & Snowflake ecosystems, improving campaign velocity, milestone adherence, and stakeholder alignment. - Built lifecycle, loyalty, and retention journeys focused on increasing repeat purchases, customer LTV, and engagement across enterprise consumer brands. - Partnered with strategy, data, and marketing teams to operationalize customer segmentation, personalization, and automated lifecycle workflows at scale.

Fixing Leaky Funnels & Scaling Revenue Through Automation at NoBroker.com, Feb 2023 - Oct 2024 · 1 yr 9 mos, Bengaluru, - Spearheaded CRM automation and lead lifecycle programs that improved lead engagement efficiency, reduced NC leads, and contributed to revenue uplift. - Managed performance marketing and funnel optimization initiatives across acquisition and retention, focusing on CAC, ROAS, SQL-to-MQL conversion, and sales efficiency. - Collaborated with product, sales, and growth teams to launch automated communication journeys, chatbot workflows, and conversion-focused experiments.

Driving Growth Loops, Retention & Monetization at Consumer Scale at AppsForBharat, May 2022 - Feb 2023 · 10 mos, Bengaluru, - Managed CRM, monetization, and growth marketing initiatives focused on improving user retention, engagement, and subscription revenue across digital products. - Optimized acquisition and lifecycle funnels using cohort analysis and performance insights across CAC, CPI, DAU/MAU, D1/D7 retention, and user activation metrics. - Worked closely with product and marketing pods to execute growth experiments, engagement campaigns, and revenue-driving customer journeys.

Bridging Enterprise Strategy, CRM & Scalable Growth Execution at Capgemini, May 2021 - May 2022 · 1 yr 1 mo, Hybrid, - Delivered enterprise-scale CRM and marketing transformation initiatives leveraging Salesforce, Braze, analytics, and automation platforms across multiple industries. - Partnered with leadership, product, and business stakeholders to translate strategic objectives into scalable delivery roadmaps and customer engagement programs. - Supported performance marketing, customer analytics, and lifecycle initiatives focused on improving acquisition efficiency, engagement, and operational visibility.

Education

Master of Business Administration - MBA, Business Administration and Management, General, IMI Delhi

Bachelor of Technology - BTech, Computer Science, Guru Gobind Singh Indraprastha University

Public links

github: https://github.com/vishnu30