Vishisht Verma profile photo 1 on Tal

Vishisht Verma

Product Marketing Manager | Medical Devices and Interconnect Solutions | GTM Strategy | Kellogg MBA

New York City Metropolitan Area

< 1 year of work experience

DL Rehab
Jan 20253 mosMar 2025

Evanston, Illinois, United States

DL Rehab is an early-stage med device startup developing a novel upper-arm neurorehabilitation device designed to restore arm function for stroke survivors. As Senior Product Marketing Manager, I helped shape the product’s market and clinical strategy—translating insights from patients, clinicians, and payers into positioning, messaging, and go-to-market direction. I mapped patient journeys to identify unmet needs in stroke recovery, evaluated value propositions for both providers and patients, and refined commercialization models for rehabilitation centers and hospitals. I also led our investor presentation, where the concept was recognized for its strong business and clinical potential. This experience deepened my expertise in voice-of-customer research, product messaging, and early-stage commercialization, and reinforced my passion for building technologies that improve quality of life for patients.
Amphenol
Jun 20243 mosAug 2024

Amphenol Corporation is a global leader in designing and manufacturing high-performance interconnect systems for harsh environments. During my MBA internship, I conducted market analysis to evaluate new market-entry opportunities and collaborated with cross-functional teams to align strategy, operations, and customer needs. This role deepened my understanding of go-to-market execution for complex technologies in regulated industries and reinforced my ability to translate technical capabilities into market-ready value propositions.
Genentech
Mar 20244 mosJun 2024

Evanston, Illinois, United States

Partnered with Genentech to advance health equity for marginalized communities, focusing on improving access to treatment for diabetic eye disease among Black and Hispanic populations. My work involved combining market, clinical, and community insights to understand barriers to diagnosis and treatment adoption. I conducted a landscape analysis of clinical and social determinants of health (SDOH), developed strategies for partnership between health systems, community organizations, and advocacy groups, and designed a framework to measure impact and outcomes. This experience deepened my understanding of how voice-of-customer insights, messaging, and ecosystem partnerships can drive awareness, early intervention, and equitable treatment adoption—principles that continue to shape my approach to product marketing and commercialization.

Vishisht’s AI Stack

notion
notion
openai
openai
perplexity
perplexity
replit
replit

Education

Northwestern University - Kellogg School of Management

Master of Business Administration - MBA

Northwestern University - Kellogg School of Management

20232 yrs2025
Vellore Institute of Technology

Bachelor's degree, Mechanical Engineering

Vellore Institute of Technology

20134 yrs2017

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Headline

Product Marketing Manager | Medical Devices and Interconnect Solutions | GTM Strategy | Kellogg MBA

About

I’m a Kellogg MBA and product marketing manager passionate about bridging customer insight with commercialization strategy to bring innovative technologies to market. I’ve defined product strategy, owned P&L, and driven launch planning and go-to-market execution across healthcare and industrial markets - leading cross-functional teams of 50+ across sales, marketing, and operations to deliver double-digit growth that outpaced market averages. On the analytics side, I’ve used data-driven segmentation to reduce physician targeting efforts by 15%, shorten lead-chasing timelines from a year+ to just months, and deliver meaningful time savings across marketing campaign assessment processes. I’ve also quantified new market opportunities over $800M and built go-to-market playbooks that can bring products to market. I’m motivated by opportunities that blend strategy, storytelling, and execution - especially within organizations working to make essential technologies more accessible, reliable, and adaptive.

Location

New York City Metropolitan Area

AI stack

notion

openai

perplexity

replit

Work experience

Senior Product Marketing Manager at DL Rehab, Jan 2025 - Mar 2025 · 3 mos, Evanston, Illinois, United States, DL Rehab is an early-stage med device startup developing a novel upper-arm neurorehabilitation device designed to restore arm function for stroke survivors. As Senior Product Marketing Manager, I helped shape the product’s market and clinical strategy—translating insights from patients, clinicians, and payers into positioning, messaging, and go-to-market direction. I mapped patient journeys to identify unmet needs in stroke recovery, evaluated value propositions for both providers and patients, and refined commercialization models for rehabilitation centers and hospitals. I also led our investor presentation, where the concept was recognized for its strong business and clinical potential. This experience deepened my expertise in voice-of-customer research, product messaging, and early-stage commercialization, and reinforced my passion for building technologies that improve quality of life for patients.

Product Marketing Intern at Amphenol, Jun 2024 - Aug 2024 · 3 mos, Amphenol Corporation is a global leader in designing and manufacturing high-performance interconnect systems for harsh environments. During my MBA internship, I conducted market analysis to evaluate new market-entry opportunities and collaborated with cross-functional teams to align strategy, operations, and customer needs. This role deepened my understanding of go-to-market execution for complex technologies in regulated industries and reinforced my ability to translate technical capabilities into market-ready value propositions.

Health Equity Consultant at Genentech, Mar 2024 - Jun 2024 · 4 mos, Evanston, Illinois, United States, Partnered with Genentech to advance health equity for marginalized communities, focusing on improving access to treatment for diabetic eye disease among Black and Hispanic populations. My work involved combining market, clinical, and community insights to understand barriers to diagnosis and treatment adoption. I conducted a landscape analysis of clinical and social determinants of health (SDOH), developed strategies for partnership between health systems, community organizations, and advocacy groups, and designed a framework to measure impact and outcomes. This experience deepened my understanding of how voice-of-customer insights, messaging, and ecosystem partnerships can drive awareness, early intervention, and equitable treatment adoption—principles that continue to shape my approach to product marketing and commercialization.

Education

Master of Business Administration - MBA, Northwestern University - Kellogg School of Management

Bachelor's degree, Mechanical Engineering, Vellore Institute of Technology