Headline

Digital Business & Marketplace Leader | E-commerce, P&L, Category & Supply | Scaling Platforms & High-Performance Teams | Ex-Flipkart, eBay, MakeMyTrip, Godrej

About

Business leader with 18 years driving growth in e-commerce, omni-channel and digital-first businesses. I specialize in P&L ownership, marketplace scale-up, category expansion, strategic partnerships, GTM strategy, key account management and team leadership. I help organizations build scalable, customer-centric ecosystems that generate sustainable revenue and competitive advantage. I am an impact-focused leader with deep experience in launching new business verticals, scaling high-growth platforms and leading transformation initiatives in competitive markets. My approach blends strategic vision with operational rigor, ensuring growth is not only rapid but also sustainable. Having worked across diverse business models — from online marketplaces and travel platforms to consumer goods and digital media — I bring a 360° perspective on customers, sellers and market dynamics. Core strengths: P&L Leadership – Driving profitable growth and operational excellence across multi-crore businesses. Marketplace & Category Scale-up – Expanding seller ecosystems, enhancing selection, driving monetization and strengthening competitive positioning. GTM Strategy & Execution – Aligning product, pricing and promotions with market trends and evolving customer needs. Strategic Partnerships & Key Account Management – Building high-impact collaborations with sellers, brands, industry bodies and ecosystem stakeholders. Team & Culture Leadership – Inspiring high-performing, cross-functional teams to deliver execution excellence. I am passionate about building data-driven growth engines that deliver long-term business impact. I thrive on audacity, bias for action and results-oriented execution, always with a customer-centric mindset.

Location

Bengaluru

AI stack

claude

gemini

grok

Canva Magic Studio

ChatGPT

Work experience

Head - Partnerships, GTM - SME at Flipspaces, Jun 2026 - Present · 4 mo, Mumbai, Scope & Leadership: Lead the Events & Partnerships GTM function for the SME business, with responsibility for building scalable demand generation and partnership mechanisms in a rapidly evolving business environment. Key Responsibilities & Initiatives: • Drive strategic partnerships and event-led GTM initiatives to expand SME market reach and pipeline. • Build structured lead capture and activity-tracking mechanisms to improve funnel visibility, team productivity and execution discipline. • Identify high-potential segments, channels and ecosystem partnerships for scalable demand generation. • Identified 60 key accounts for structured re-engagement to drive repeat business and referrals. Key Achievements: • Scaled the GTM team from 5 to 17 members within the first quarter. • Scaled quarterly qualified lead pipeline value from ₹89.5 Cr. to ₹132.6 Cr., a 48% QoQ increase. • Built the Events channel from 0 to 2 members, delivering 3 events and ₹15.6 Cr. qualified lead pipeline within 2 months.

Head - E-commerce Marketplace at Hipi, May 2024 - Apr 2025 · 11 mo, Bengaluru, Karnataka, India, Scope & Leadership: Led the e-commerce marketplace for Hipi Shop (Tik Tok Shop equivalent), an integrated video commerce platform within Hipi (India’s TikTok equivalent), overseeing P&L ownership, category expansion, seller partnerships and marketplace operations in a high-growth startup environment. Key Responsibilities & Initiatives: • Defined and executed end-to-end ecommerce marketplace strategy, owning P&L and spearheading initiatives to drive revenue, category growth, and scale the platform. • Built scalable e-commerce infrastructure via 3P partnerships for OMS, CMS, payments, and logistics. • Forged strategic seller partnerships, acquisition, onboarding, account management and growth programs. • Oversaw daily marketplace operations, including customer care, order fulfillment and seller performance. • Co-owned product roadmap, launching features to improve transaction flow, discoverability, and seller adoption. • Leveraged analytics to optimize sales, traffic, conversion rates, and GMV delivery plans. Key Achievements: • Accelerated units and GMV growth by 4.5X within 3 months • Reduced order cancellations by 45% and doubled prepaid order share via UX and product improvements. • Increased Hipi Shop traffic by 16% through targeted UI improvements and navigation redesign.

Director - E-commerce Marketplace at Flipkart, Feb 2022 - Apr 2024 · 2 y 2 mo, Bengaluru, Karnataka, India, Scope & Leadership: Directed end-to-end marketplace strategy, owning multi-crore P&L delivery, GMV growth, and seller ecosystem expansion. Led a 300+ member team (internal & partner) across seller acquisition, category growth, monetization and operations to strengthen Flipkart’s competitive positioning. Key Responsibilities & Initiatives: • Spearheaded a 300+ member team (internal & partner) across seller acquisition, category growth, monetization and operations to strengthen Flipkart’s competitive positioning. • Led category growth for Lifestyle Apparel through 66,000+ sellers, delivering over ₹7,500 Cr in annual GMV. • Orchestrated initiatives to unlock value across assortment, supply, pricing, fulfillment, and customer experience — in alignment with evolving consumer insights and platform dynamics. • Developed and scaled multiple supply hubs under the Cluster Program to strengthen supply from underserved offline markets, enhancing unique offerings, price competitiveness and product variety. • Championed the Value Engineering initiative, focused on identifying and scaling competitive offerings to deepen value selection and enhance price competitiveness. • Collaborated with category teams to identify whitespace opportunities and close selection gaps — resulting in enhanced customer choice and platform relevance. • Enabled seamless cross-functional alignment across Product, Analytics, Category, Catalogue, and Marketing to execute strategic marketplace programs at scale. • Drove enterprise-wide stakeholder engagement and led cultural transformation efforts to boost agility, ownership, and executional excellence across teams. Key Achievements: • Achieved 3X growth in torso and tail seller segments through a differentiated account management model, driving long-tail expansion and marketplace democratization. • Increased seller advertising revenue by 46% in just 4 months by enhancing seller engagement, performance insights, and campaign ROI. • Developed regional supply clusters across underrepresented markets in India, contributing over ₹500 Cr in annual GMV and deepening Flipkart’s penetration in Bharat. • Value Engineered 130,000+ SKUs, contributing to 12% of marketplace units in 2022, improving value selection and strengthening price-led competitiveness.

Head - Supply Acquisition and Seller Engagement at eBay, Sep 2019 - Jan 2022 · 2 y 4 mo, Mumbai, Scope & Leadership: Owned eBay India strategy for seller acquisition, training & engagement, selection expansion and marketplace growth. Led cross-functional teams and partner agencies to scale supply, improve seller ROI and strengthen marketplace health. Key Responsibilities & Initiatives: • Engineered both short- and long-term roadmaps to build a sustainable supply model, drive revenue scalability and strengthen marketplace health. • Built and deployed a comprehensive seller acquisition, onboarding and training playbook; streamlining processes across agency and in-house channels. • Developed and implemented New Seller Account Management strategies, accelerating GMV growth and improving seller ROI. • Defined and institutionalized KPIs for partner agencies, enhancing seller management effectiveness. • Forged strategic partnerships with government bodies, trade associations, and export councils to expand eBay’s seller ecosystem and amplify brand presence. • Founded Seller Education vertical, empowering sellers with knowledge-driven content, tools, and tailored support. • Drove seller engagement through targeted training, networking events, and structured communications to improve retention and advocacy. Key Achievements: • Delivered 5X GMV growth and 4X uplift in seller ROI for outsourced vendor business via structured onboarding and engagement. • Improved inhouse business development team productivity by 56%, and bridged selection gaps by 73% to elevate supply quality. • Achieved 3X increase in seller retention and 3X boost in promotional tool adoption improving seller hygiene and monetization. • Launched eBay India website, enabling organic seller onboarding through intuitive self-serve modules and in-product walkthroughs.

Regional Director, West India - Business Development | Hotel Supply at MakeMyTrip, Sep 2016 - Sep 2019 · 3 yrs 1 mo, Mumbai, Joined Ibibo Group in Sep 2016 and, post the Ibibo–MakeMyTrip merger (Apr 2017), continued to lead the West India hotel supply charter under MakeMyTrip. Owned a ₹1,000 Cr+ P&L, managed a 55-member team, and oversaw relationships with 10,000+ hotels to drive supply depth, partner engagement, and market share gains. • Directed hotel supply acquisition, pricing, and partner development to enhance inventory health, price parity, and fulfillment efficiency. • Forged and managed CXO-level partnerships with hotel owners to co-create scalable commercial models. • Established SOPs and frameworks for onboarding, service quality, and compliance across hotel partners. • Enhanced platform adoption via training, enablement programs, and operational support for hotels. • Partnered with product, revenue, category, and marketing teams to deliver cohesive growth outcomes. • Championed long-tail hotel expansion, boosting sellable inventory and regional penetration. • Ranked #1 region in All-India I-Rock standings (Q3 FY 2016–17). • Awarded Star Vertical of the Quarter (Q1 FY 2017–18) for business performance excellence. • Selected for CXO Leadership Academy 2017, recognizing high-potential leaders.

Regional Business Head, Bihar - Sales at Godrej & Boyce Mfg. Co. Ltd., Aug 2015 - Sep 2016 · 1 yr 2 mos, Patna, Led Bihar branch P&L (₹85 Cr+ turnover) with a 70+ member team, managing a vast trade network of 12 distributors, 52 dealers, and 600+ retailers. Drove sales growth, market expansion and brand equity across refrigerators, washing machines, and ACs. • Led regional market expansion via pricing strategy, model mix optimization and ATL/BTL campaigns to strengthen brand equity and drive share gains. • Achieved ₹85 Cr+ turnover in FY 2016–17 and delivered record-breaking monthly sales for Refrigerators & ACs (Apr ’16) and Washing Machines (Nov ’15). • Increased refrigerator market share in Bihar by 21% within 3 months through aggressive supply and channel initiatives. • Strengthened partner engagement and distribution reach while improving field force productivity via training and incentives. • Ensured seamless operations across sales, service, logistics and collections through cross-functional leadership.

Senior Manager - Strategy | Planning | Analytics at Godrej & Boyce Mfg. Co. Ltd., Aug 2012 - Jul 2015 · 3 yrs, Mumbai, Owned national business strategy, channel programs, and sales operations for Godrej Appliances, working closely with product, marketing and finance teams to deliver profitability and innovation. • Designed annual business plans, pricing models, and forecasting frameworks to track P&L performance. • Spearheaded strategic PMO projects to improve sales productivity and organizational processes. • Built differentiated product portfolios and margin-linked incentive structures for sales team. • Launched a dedicated refrigerator line, adding 5% topline (~₹4 Cr) and 10% margin uplift. • Forged partnerships like Reliance Infrastructure and Tata Power Energy Efficient Refrigerator Program, earning national recognition. • Won ‘Best Initiatives’ Award (FY 2013–14) and ‘Appliance League of Champions’ (2013) for product and channel excellence. • Organized the Annual Service Conference (2010, 2012, 2014) as a Core Committee Member, strengthening organizational excellence.

Manager - Planning | Operations | Analytics at Godrej & Boyce Mfg. Co. Ltd., Jun 2009 - Jul 2012 · 3 yrs 2 mos, Mumbai Metropolitan Region, Managed pricing strategy, demand forecasting, and inventory planning for Godrej Direct and branches, ensuring competitiveness, stock availability, and efficient sales execution. • Implemented TOC-based inventory allocation model, improving stock availability by 67% across regions. • Planned and executed BTL marketing campaigns, boosting branch visibility and demand generation. • Created MIS and dashboard frameworks for sales performance evaluation and strategic decisions. • Delivered 108% sales growth in first month as acting Branch Head, Godrej Direct Bangalore (2010). • Organized National & Zonal Business Development Meets (2010 & 2011), enabling knowledge-sharing and alignment. • Won ‘Best Initiatives Award (FY 2011–12)’ for TOC implementation and innovative sales schemes. • Secured PPO after internship (2008) and recognized as ‘Most Lively & Vibrant B-School Graduate’ (2009).

Assistant Systems Engineer at Tata Consultacy Services, Sep 2005 - May 2007 · 1 y 8 mo, Mumbai

Education

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Engineering (B.E.), Computer Science & Engineering, RV College of Engineering