---
title: "Vishal Menon - Senior Vice President in India | Tal"
description: "Meet Vishal Menon, Strategic Business Leader | Client Partner | P&L | Digital, Media & Martech Strategy | Commerce & Growth Acceleration based in India. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/vishal-menon/share-image"
---

# Vishal Menon on Tal

## Headline

Strategic Business Leader \| Client Partner \| P&L \| Digital, Media & Martech Strategy \| Commerce & Growth Acceleration

## About

Strategic and impact\-driven Business Leader with 14\+ years of experience spearheading digital transformation, media strategy, and commerce growth for global and market\-leading brands across lifestyle, tech, FMCG, eCommerce, and consumer sectors\. I specialize in building scalable business practices, leading high\-performing cross\-functional teams, and designing data\-driven, integrated media and Martech ecosystems that drive measurable outcomes\. With strong experience in P&L ownership, strategic partnerships, omnichannel strategy, and digital innovation, I guide brands through complex marketing landscapes—strengthening performance, customer engagement, and growth\. Known for leading multi\-market initiatives, shaping high\-impact campaigns, and partnering with leadership teams to solve real business challenges, I bring a balanced approach of strategy, execution excellence, and collaboration\.

## Location

India

## AI stack

claude code

claude

gemini

lovable

notebooklm

Genspark

## Work experience

Senior Vice President at choreograph, May 2026 \- Present · 5 mos, Bengaluru

Client Partner – Business Lead at WPP Media, Nov 2022 \- May 2026 · 3 yrs 7 mos, Bengaluru, Karnataka, India, • Led strategic growth initiatives and client partnerships across lifestyle, fashion, sports tech, and e\-commerce sectors\. • Drove marketing transformation leveraging MarTech, CRM, AI, and Connected Commerce to enhance client engagement\. • Managed key accounts, including Britannia, focusing on data\-led decision\-making and scalable marketing ecosystems\.

Head \- Media & Martech at AB InBev India, Apr 2022 \- Nov 2022 · 8 mos, India, • Led Budweiser’s Media & Content Centre of Excellence during the FIFA World Cup, driving integrated media and content strategies\. • Built strategic partnerships to enable first\-party data collection and activation, enhancing marketing effectiveness\. • Drove MarTech transformation implementation, streamlining processes and improving operational efficiency\. • Established long\-term sponsorships and cultural ecosystem integrations to enhance brand presence in the market\.

National Lead – Content Strategy at Mindshare, Jul 2019 \- Apr 2022 · 2 yrs 10 mos, • Scaled the content strategy practice while leading a multi\-city team and national operations at Mindshare\. • Drove key client wins across diverse sectors, including FMCG, tech, wellness, and education\. • Developed India’s “Always\-On Digital Listening” capability, enhancing insight\-led decision\-making for brands\.

Media Practice Lead at 22 Feet Tribal WW, Aug 2018 \- Jun 2019 · 11 mos, • Scaled the media practice significantly while onboarding leading brands across auto, retail, and jewellery • Championed automation initiatives to enhance digital marketing efficiency and performance delivery

## Education

Master of Business Administration \(MBA\), Marketing, Indian Institute of Plantation Management, Bengaluru \(IIPMB\)

[View the original profile](https://tal.club/meet/vishal-menon)

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