Headline

Strategic Business Leader | Client Partner | P&L | Digital, Media & Martech Strategy | Commerce & Growth Acceleration

About

Strategic and impact-driven Business Leader with 14+ years of experience spearheading digital transformation, media strategy, and commerce growth for global and market-leading brands across lifestyle, tech, FMCG, eCommerce, and consumer sectors. I specialize in building scalable business practices, leading high-performing cross-functional teams, and designing data-driven, integrated media and Martech ecosystems that drive measurable outcomes. With strong experience in P&L ownership, strategic partnerships, omnichannel strategy, and digital innovation, I guide brands through complex marketing landscapes—strengthening performance, customer engagement, and growth. Known for leading multi-market initiatives, shaping high-impact campaigns, and partnering with leadership teams to solve real business challenges, I bring a balanced approach of strategy, execution excellence, and collaboration.

Location

India

AI stack

claude code

claude

gemini

lovable

notebooklm

Genspark

Work experience

Senior Vice President at choreograph, May 2026 - Present · 5 mos, Bengaluru

Client Partner – Business Lead at WPP Media, Nov 2022 - May 2026 · 3 yrs 7 mos, Bengaluru, Karnataka, India, • Led strategic growth initiatives and client partnerships across lifestyle, fashion, sports tech, and e-commerce sectors. • Drove marketing transformation leveraging MarTech, CRM, AI, and Connected Commerce to enhance client engagement. • Managed key accounts, including Britannia, focusing on data-led decision-making and scalable marketing ecosystems.

Head - Media & Martech at AB InBev India, Apr 2022 - Nov 2022 · 8 mos, India, • Led Budweiser’s Media & Content Centre of Excellence during the FIFA World Cup, driving integrated media and content strategies. • Built strategic partnerships to enable first-party data collection and activation, enhancing marketing effectiveness. • Drove MarTech transformation implementation, streamlining processes and improving operational efficiency. • Established long-term sponsorships and cultural ecosystem integrations to enhance brand presence in the market.

National Lead – Content Strategy at Mindshare, Jul 2019 - Apr 2022 · 2 yrs 10 mos, • Scaled the content strategy practice while leading a multi-city team and national operations at Mindshare. • Drove key client wins across diverse sectors, including FMCG, tech, wellness, and education. • Developed India’s “Always-On Digital Listening” capability, enhancing insight-led decision-making for brands.

Media Practice Lead at 22 Feet Tribal WW, Aug 2018 - Jun 2019 · 11 mos, • Scaled the media practice significantly while onboarding leading brands across auto, retail, and jewellery • Championed automation initiatives to enhance digital marketing efficiency and performance delivery

Education

Master of Business Administration (MBA), Marketing, Indian Institute of Plantation Management, Bengaluru (IIPMB)