---
title: "Vishal Kunwar - Marketing Team Lead in Bengaluru | Tal"
description: "Meet Vishal Kunwar, Product Growth & Analytics Lead | AI/ML Masters @BITS Pilani | Growth Analytics | 5+ Years Building Digital Products | Ex-Zinnov | Ex-Founder based in Bengaluru. AI stack includes claude, notion, and openai."
image: "https://tal.club/meet/vishal-kunwar/share-image"
---

# Vishal Kunwar on Tal

## Headline

Product Growth & Analytics Lead \| AI/ML Masters @BITS Pilani \| Growth Analytics \| 5\+ Years Building Digital Products \| Ex\-Zinnov \| Ex\-Founder

## About

🌟 Marketing Lead \| AI & ML from Bits Pilani \| Growth Strategist \| Ex\-Zinnov \| Ex\-Co\-founder Marketing Lead with 5\+ years of experience building and scaling digital products that drive growth\. Specialized in product analytics, funnel optimization, and 0→1 product builds across ecommerce and enterprise ecosystems\. Key Accomplishments: • Scaled ecommerce revenue from ₹1\.2L to ₹4\.8L/month in 6 months through data\-driven product decisions • Improved retention cohorts from 10% → 25% using analytics\-driven experimentation • Grew AI job\-matching platform to 100K\+ users with optimized product architecture • Increased checkout conversion by 25% through UX redesign and behavioral analytics • Built and scaled digital agency from 0 to ₹25L\+ annual revenue as Co\-Founder Technical Skills: SQL, Python, Amplitude, Google Analytics, A/B Testing, HubSpot, Shopify

## Location

Bengaluru

## AI stack

claude

notion

openai

## Work experience

Marketing Team Lead at Duruper, Mar 2026 \- Present · 8 mos

Lead – Marketing & Analytics at Amwoodo, Jan 2025 \- Dec 2025 · 1 yr, Kolkata, Drove 0→1 growth, analytics, and monetization for a sustainable ecommerce platform using data\-led product decisions 1\) Scaled revenue ₹1\.2L → ₹4\.8L/month in 6 months by optimizing the product funnel \(Acquisition → Retention\) using Amplitude and Google Analytics insights 2\) Defined PRDs for checkout optimization, lifecycle automation, and analytics instrumentation in collaboration with the engineering team 3\) Designed event tracking architecture in Amplitude, defining event taxonomy, user properties, and tracking logic across acquisition → activation → retention funnel 4\) Partnered with engineering on sprint planning, trade\-offs between UX improvements and backend constraints 5\) Diagnosed 60% checkout drop\-off via funnel analysis → identified payment UX friction → redesigned checkout flow and reduced steps → improved conversion 25% 6\) Built Amplitude event tracking & dashboards to monitor activation, retention, and LTV 7\) Led A/B experiments across pricing, landing pages, and checkout, reducing drop\-offs by 15% 8\) Launched lifecycle systems \(cart abandonment, upsell, win\-back\), increasing repeat purchases by 39% 9\) Optimized CAC: LTV by 25% via attribution modeling and channel efficiency improvements 10\) Owned product roadmap and execution, leading a cross\-functional team of 18 and managing a ₹25L\+ budget 11\) Prioritized roadmap using RICE framework, balancing short\-term revenue vs long\-term retention

Marketing – Visualization at Zinnov, Jul 2022 \- Dec 2024 · 2 yrs 6 mos, Bengaluru, Consulting for global clients, including L’Oréal and Verizon, on digital growth and GTM strategy for Global Capability Center \(GCC\) platforms 1\) Defined user journey and content strategy to improve discovery, engagement, and conversion across enterprise websites 2\) Partnered with engineering teams to optimize website performance, SEO, and page experience 3\) Collaborated cross\-functionally with consulting, data, and design teams to align business goals with digital execution 4\) Planned and executed email marketing campaigns to nurture leads and improve conversion\. 5\) Actively involved in their B2B events and flagship event, Zinnov GCC Summit

Co\-Founder at Brandame communication Private limited, Nov 2020 \- Jun 2022 · 1 yr 8 mos, Kolkata, Built and scaled a product & digital brand agency from 0 to ₹20L\+ annual revenue\. 1\) Built and scaled a digital growth agency from 0 to ₹25L\+ annual revenue, serving 100\+ clients, including the Government of India 2\) Owned P&L, GTM strategy, and customer lifecycle, driving acquisition, retention, and revenue growth 3\) Delivered 3–5x ROI campaigns by optimizing full\-funnel journeys using data\-driven experimentation 4\) Developed growth playbooks \(subscription models, retention loops, lifecycle journeys\) adopted across multiple clients 5\) Partnered with clients to design scalable digital experiences and growth systems, aligning business goals with user behavior 6\) Successfully exited after establishing repeatable processes and transitioning operations Client Portfolio \(100\+ Accounts\): Government of India \| Shyam Metalics \| Elysian Glory \(Korean Brand\) \| Mohendra Dutt & Sons \| P4 International Tanks \| MyBiznis \(acquired by Dukaan\) \| Engineers Career Group \| Wito \(Bengal’s 1st app\-based ambulance booking system\) \| NKLET \| Venerate Exports \| Think Again Lab \| Student Ecare \| GoDrift \| and 80\+ others\.

Startup Coordinator at Institution's Innovation Council \(IIC\-SMIT\), Aug 2019 \- Sep 2020 · 1 yr 2 mos, India, Ministry of Human Resource Development \(MHRD\), Govt\. of India has established ‘MHRD’s Innovation Cell \(MIC\)’ to systematically foster the culture of Innovation amongst all Higher Education Institutions \(HEIs\)\. The primary mandate of MIC is to encourage, inspire and nurture young students by supporting them to work with new ideas and transform them into prototypes while they are informative years\.

## Education

Master's Degree, Artificial Intelligence & Machine Learning, Birla Institute of Technology and Science, Pilani

Bachelor's degree, Civil Engineering, Netaji Subhash Engineering College

[View the original profile](https://tal.club/meet/vishal-kunwar)

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