Headline

AVP – Category Growth @Swiggy | Procurement & Category Strategy | B2B Commerce | Private Label | P&L Leadership | Ex – ElasticRun, Walmart India

About

I believe sustainable business growth is built on disciplined sourcing, strong category strategy and scalable supply chain ecosystems that balance margin with market expansion. Across 21+ years, I’ve led large-scale procurement, category and supply chain transformation initiatives across retail, rural B2B commerce and food-tech ecosystems, building direct-from-origin sourcing networks and driving P&L performance in complex, multi-state markets. I currently serve as Assistant Vice President at Swiggy, leading the HoReCa B2B channel ownership across six major categories. I focus on margin discipline (CM1/CM3), structured sourcing, competitive benchmarking and scalable operating models to build a capital-efficient growth engine. Previously at ElasticRun, I scaled procurement from early-stage operations to unicorn scale, driving sales across 12+ states. At Walmart India, I led Staples category and private label expansion, strengthening margins through direct mill sourcing and structured inventory governance. 𝗪𝗵𝗮𝘁 𝗜’𝗺 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿: • Building direct-from-origin sourcing ecosystems at national scale. • Driving category-led growth with strong margin governance. • Scaling B2B and omni-channel procurement models. • Strengthening private label penetration and profitability. • Building high-performance procurement and category teams. • Creating structured commercial frameworks in fast-growth environments. I am passionate about building resilient, margin-accretive procurement and category ecosystems that serve as strategic growth engines, enabling organizations to scale sustainably while strengthening competitive advantage across complex markets.

Location

Bengaluru

AI stack

claude

gemini

github copilot

Work experience

Assistant Vice President – Category Growth & Development at Swiggy, Jun 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, As AVP, I am leading the institutional HoReCa B2B channel under Swiggy Assure, overseeing multi-category portfolio strategy, profitability governance and expansion across key urban markets. 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁: • Built HoReCa B2B channel from inception across Bengaluru and Hyderabad. • Defined category playbook across 6 major categories with margin discipline (CM1/CM3). • Improved contribution margins through optimized portfolio mix and high-margin segments. • Established structured sourcing and competitive benchmarking frameworks. • Led AOP planning and P&L governance aligned to ARR ambition. • Introduced price crawling, wallet share tracking and assortment benchmarking. • Built 30+ member category organization with clear execution cadence. • Strengthened breakeven roadmap through margin levers and cost-to-serve optimization. • Enhanced enterprise onboarding and customer adoption processes. • Created scalable operating model for multi-city expansion.

Director - Procurement at ElasticRun, Jan 2019 - Jun 2025 · 6 yrs 6 mos, Pune, Maharashtra, India, Led pan-India procurement, category scale-up and supplier ecosystem development for rural B2B commerce platform, contributing to scale from early-stage to unicorn. 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁: • Scaled procurement architecture from early-stage operations to national footprint. • Built food and commodity categories from inception to maturity. • Developed direct sourcing partnerships across key agri-commodity clusters. • Launched bulk and breakdown trade models tailored to small retailers. • Strengthened share-of-wallet through region-specific assortment relevance. • Optimized supply chain economics through hub-and-spoke distribution design. • Institutionalized trade finance and structured payment frameworks. • Created structured supplier governance and negotiation standards. • Partnered closely with founders on expansion and commercial strategy. • Built a high-performance procurement organization with strong accountability culture.

DGM – STAPLES (Sugar, Pulses, Regional Rice) at Walmart, Apr 2017 - Jan 2019 · 1 yr 10 mos, Gurgaon, Haryana, India, Led pan-India Staples category including sugar, pulses and regional rice with full ownership across sourcing, private label, inventory governance and commercial performance. 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁: • Owned end-to-end category performance across staples portfolio. • Built and expanded private label across core commodity categories. • Strengthened margin profile through direct mill-level sourcing partnerships. • Redesigned supplier engagement and long-term commercial frameworks. • Improved inventory planning and replenishment discipline. • Led procurement process transformation aligned to SAP systems. • Defined safety stock norms and purchase optimization frameworks. • Enhanced assortment alignment with regional demand patterns. • Strengthened compliance and food safety governance standards. • Led cross-functional collaboration across merchandising, supply chain and finance teams.

Senior Manager – Fresh Business at Walmart, Jul 2014 - Apr 2017 · 2 yrs 10 mos, Gurugram, Haryana, India, Led the Fresh category across stores with end-to-end ownership spanning strategy, sourcing, supply chain, profitability and in-store execution, strengthening operational rigor and customer value proposition. 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁: • Defined and executed the strategic roadmap for Fresh business operations across multiple stores. • Owned full category P&L with focus on margin optimization and competitive pricing discipline. • Strengthened supply chain architecture for major Indian fruits, enhancing sourcing efficiency and delivery reliability. • Designed and institutionalized the WIBI product training framework to build commercial and operational capability across store teams. • Pioneered a Direct Farm Initiative, establishing structured partnerships with Farmer Producer Organizations to improve sourcing quality and continuity. • Implemented structured waste control mechanisms to reduce damages and expiries across the supply chain. • Strengthened quality assurance processes to ensure consistency from farm to shelf. • Established high-impact visual merchandising standards to enhance product presentation and customer engagement. • Aligned demand forecasting, replenishment and store execution to improve availability and rotation. • Built cross-functional coordination across sourcing, supply chain and store operations to drive seamless execution.

Manager (Buyer– Sugar | Sugar Specialties & Ingredients) at Walmart, Nov 2010 - Jul 2014 · 3 yrs 9 mos, Gurugram, Haryana, India, Led bulk sugar procurement and private label development, driving direct sourcing, commercial discipline and supply assurance across the category. 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁: • Led strategic bulk sugar procurement through structured rate analysis and market arbitrage evaluation. • Leveraged commodity trend insights to optimize buying windows and sourcing decisions. • Established direct sourcing partnerships with sugar mills, eliminating intermediary layers. • Strengthened supplier relationship frameworks to ensure quality consistency and commercial reliability. • Negotiated competitive commercial terms aligned to margin objectives. • Conceptualized and launched private label sugar portfolio. • Managed end-to-end co-packaging operations including vendor onboarding and compliance alignment. • Coordinated packaging design, regulatory adherence and brand positioning standards. • Ensured supply continuity through structured vendor performance governance. • Aligned procurement planning with inventory and demand forecasts to strengthen availability.

Vice President Procurement at National Commodities Management Services Limited, Apr 2005 - Nov 2010 · 5 yrs 8 mos, Mumbai, India, Led large-scale agri procurement and PPP initiatives, building structured sourcing ecosystems across multiple states. 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁: • Led PPP-led MSP procurement programs for paddy and wheat. • Managed multi-state large-scale grain sourcing operations. • Designed structured procurement frameworks aligned to policy norms. • Built scalable supply chain models for institutional buyers. • Optimized logistics networks for cost and efficiency. • Strengthened warehouse governance and quality controls. • Coordinated with government bodies and private stakeholders. • Established mandi-level sourcing networks across regions. • Improved procurement transparency and reporting standards. • Enhanced execution discipline across agricultural value chains.

Management Trainee at Radhakrishna Foodland Pvt. Ltd., May 2004 - Apr 2005 · 1 yr, Mumbai, India, • Built an efficient origin-led supply chain for Onion, Potato and Garlic categories, optimizing sourcing and logistics. • Established strong farmer and supplier partnerships to ensure consistent quality supply at competitive commercial terms.

Education

Indian School of Business

BACP, Business Analytics, Great Lakes Institute of Management