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Vishal Kumar

Senior Software Architect | Tata Neu

Bengaluru

4+ years of work experience

Tata Digital
Apr 20265 mosPresent

Bengaluru, Karnataka, India

Tata Digital
Apr 20233 yrs 1 moApr 2026

Mumbai, Maharashtra, India

Server-Driven UI (BFF) * Designed and implemented a Server-Driven UI (BFF) architecture using a templating engine and a Rust-based orchestration layer for mobile and web interfaces. * Led optimization efforts, achieving an approximate 30% reduction in network latency for user-facing applications by shifting UI rendering to the backend. * Championed the adoption of Rust for the BFF layer, ensuring high performance, reliability, and maintainability. * Continuously monitored and analyzed application performance, implementing solutions within the Server-Driven UI framework to enhance responsiveness and user experience. Super App Framework (Content Protocol) * Developed and conceptualized a robust Super App Framework to accelerate multi-category feature development and deployment. * Empowered over 20 verticals to independently build features using a unified Design System. * Architected dynamic UI capabilities leveraging CMS, personalization, segmentation, analytics, and CoachMark functionalities via the Content Protocol. * Abstracted critical non-functional requirements (NFRs) (network, authentication, storage, content, analytics) to streamline feature development and mitigate third-party dependency risks. * Built the TN App on top of the framework, integrating technologies like Sanity, LaunchDarkly, and Flutter. FRM Solution * Designed a comprehensive Fraud & Risk monitoring system to support various business verticals. * Enhanced fraud detection by integrating OpenAI's Cosine Model for advanced vector similarity analysis. * Established seamless integration with multiple CRM systems from both brands and Tata Digital. Cost Optimization * Spearheaded cost reduction initiatives for critical infrastructure components (Offer Engine, SSO, User Records). * Implemented strategies to optimize pod sizing and database query efficiency. * Architected a multi-layer caching mechanism for content and frequently accessed data to improve performance and reduce costs.
Tata Digital
Apr 20221 yr 1 moApr 2023

Mumbai, Maharashtra, India

Headless CMS & Feature Flagging Platform * Conducted in-depth evaluations of industry-leading headless CMS platforms (Strapi, Contentful, Sanity, etc.) and feature flagging solutions (LaunchDarkly, Firebase Config, Unleash, Split, etc.). * Successfully implemented Sanity as the core CMS for the Tata Neu app, providing a robust content management foundation. * Deployed LaunchDarkly as the enterprise-wide feature flagging platform across the Tata Digital stack, resulting in a 2x increase in operational efficiency. Segmentation * Engineered a custom segmentation platform by integrating data feeds from various Tata brands (Croma, Cliq, BigBasket, 1mg, etc.). * Established a seamless sync layer between LaunchDarkly and the segmentation platform to effectively leverage user cohorts for feature flagging and phased rollouts. * Expanded cohort visibility to campaign and personalization platforms, enabling data-driven targeting and optimization. Analytics Platform * Developed an in-house analytics platform capable of collecting and processing data from multiple Tata brands, stitching together user sessions across different domains. * Achieved a robust ingestion rate of 3000 transactions per second. * Integrated PowerBI and Looker for comprehensive data visualization and reporting. Personalization * Integrated with the MSD Personalization Engine to deliver tailored user experiences. * Implemented advanced widget reordering algorithms to optimize content presentation. * Leveraged analytics to measure and refine personalization program effectiveness. TN App * Led a team of 5 engineers in building the Flutter-based homepage for the Tata Neu app, seamlessly integrated within the native Android and iOS environments. * Successfully integrated Sanity CMS to power a dynamic and content-driven user interface.

Vishal’s AI Stack

claude
claude
codex
codex
Zed
Zed

Education

Jadavpur University

Bachelor of Engineering - BE, Mechanical Engineering

Jadavpur University

20164 yrs2020
Walsh College

Doctor's Degree, Artificial Intelligence and Machine Learning

Walsh College

20243 yrs2027

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Vishal Kumar on Tal

Headline

Senior Software Architect | Tata Neu

About

Building Server Driven UI (Templating Engine + Orchestration) using Rust for Tata Neu

Location

Bengaluru

AI stack

claude

codex

Zed

Work experience

Senior Software Architect at Tata Digital, Apr 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Software Architect at Tata Digital, Apr 2023 - Apr 2026 · 3 yrs 1 mo, Mumbai, Maharashtra, India, Server-Driven UI (BFF) * Designed and implemented a Server-Driven UI (BFF) architecture using a templating engine and a Rust-based orchestration layer for mobile and web interfaces. * Led optimization efforts, achieving an approximate 30% reduction in network latency for user-facing applications by shifting UI rendering to the backend. * Championed the adoption of Rust for the BFF layer, ensuring high performance, reliability, and maintainability. * Continuously monitored and analyzed application performance, implementing solutions within the Server-Driven UI framework to enhance responsiveness and user experience. Super App Framework (Content Protocol) * Developed and conceptualized a robust Super App Framework to accelerate multi-category feature development and deployment. * Empowered over 20 verticals to independently build features using a unified Design System. * Architected dynamic UI capabilities leveraging CMS, personalization, segmentation, analytics, and CoachMark functionalities via the Content Protocol. * Abstracted critical non-functional requirements (NFRs) (network, authentication, storage, content, analytics) to streamline feature development and mitigate third-party dependency risks. * Built the TN App on top of the framework, integrating technologies like Sanity, LaunchDarkly, and Flutter. FRM Solution * Designed a comprehensive Fraud & Risk monitoring system to support various business verticals. * Enhanced fraud detection by integrating OpenAI's Cosine Model for advanced vector similarity analysis. * Established seamless integration with multiple CRM systems from both brands and Tata Digital. Cost Optimization * Spearheaded cost reduction initiatives for critical infrastructure components (Offer Engine, SSO, User Records). * Implemented strategies to optimize pod sizing and database query efficiency. * Architected a multi-layer caching mechanism for content and frequently accessed data to improve performance and reduce costs.

Lead Software Engineer at Tata Digital, Apr 2022 - Apr 2023 · 1 yr 1 mo, Mumbai, Maharashtra, India, Headless CMS & Feature Flagging Platform * Conducted in-depth evaluations of industry-leading headless CMS platforms (Strapi, Contentful, Sanity, etc.) and feature flagging solutions (LaunchDarkly, Firebase Config, Unleash, Split, etc.). * Successfully implemented Sanity as the core CMS for the Tata Neu app, providing a robust content management foundation. * Deployed LaunchDarkly as the enterprise-wide feature flagging platform across the Tata Digital stack, resulting in a 2x increase in operational efficiency. Segmentation * Engineered a custom segmentation platform by integrating data feeds from various Tata brands (Croma, Cliq, BigBasket, 1mg, etc.). * Established a seamless sync layer between LaunchDarkly and the segmentation platform to effectively leverage user cohorts for feature flagging and phased rollouts. * Expanded cohort visibility to campaign and personalization platforms, enabling data-driven targeting and optimization. Analytics Platform * Developed an in-house analytics platform capable of collecting and processing data from multiple Tata brands, stitching together user sessions across different domains. * Achieved a robust ingestion rate of 3000 transactions per second. * Integrated PowerBI and Looker for comprehensive data visualization and reporting. Personalization * Integrated with the MSD Personalization Engine to deliver tailored user experiences. * Implemented advanced widget reordering algorithms to optimize content presentation. * Leveraged analytics to measure and refine personalization program effectiveness. TN App * Led a team of 5 engineers in building the Flutter-based homepage for the Tata Neu app, seamlessly integrated within the native Android and iOS environments. * Successfully integrated Sanity CMS to power a dynamic and content-driven user interface.

Education

Bachelor of Engineering - BE, Mechanical Engineering, Jadavpur University

Doctor's Degree, Artificial Intelligence and Machine Learning, Walsh College