Vishal Kumar profile photo 1 on Tal

Vishal Kumar

Product × Brain Science | IIT Roorkee | Built Award-Winning Products

New Delhi

5+ years of work experience

Career Break
Aug 20223 yrs 1 moAug 2025

During this career break, I pursued an independent research project focused on the intersection of evolutionary neurobiology, consumer behavior, and product psychology to better understand how human brain evolution influences modern decision-making, product engagement, and brand perception. My research aimed to decode how the structure and evolution of the human brain, from forager societies to modern consumers, deeply impact user behavior, product choices, and marketing outcomes. Key insights from this research: - Discovered how different parts of the brain influence buying behavior, decision-making, and attention. - Understood that while most strategies apply general psychology, a segment-wise brain-based approach offers deeper insights into Product Discoveries, UI/UX , Brand Positioning and GTM strategies. - Found that users inherently dislike cognitive overload (NOISE) and are drawn to true SIMPLICITY, not oversimplified complexity, a key difference that determines product success (for example, Facebook vs. Orkut). - Developed a proprietary framework called “The Super-Man Product Accelerator”, which simplifies brain science into five actionable segments to: • Design an intuitive UI/UX • Craft compelling brand stories • Build effective GTM strategies • Influence customer perception and decision-making sustainably • Plan mega campaign that actually works This framework serves as a foundational tool for creating products, services, campaigns, branding, GTM strategies and innovations that align deeply with how customers think, feel, and act. This career break was a period of intellectual growth, deep study, and practical exploration of the neuroscience behind business, branding, marketing, and product success.
Prodios Labs
Aug 20211 yrJul 2022

Dehradun, Uttarakhand, India

Worked in the e-Governance domain projects and launched 5 major SaaS Products for Digitalization of Uttarakhand: -Apuni Sarkar: Citizen Centric Service Portal - (Initially launched 8 core department online within 3 months (National Award for e-Governance 2023 to Apuni Sarkar I.T.D.A,Dehradun, Uttarakhand), https://eservices.uk.gov.in/ -Data Lake- The first state in India to introduce this technology for data-driven-decision-making. -PM Gati Shakti- Deep Project Monitoring portal, starting from RFP till Project Completion. -DARC Lake- Image & Video based project monitoring dashboard via drone footage. -Annual Work Calendar- Unified platform to track department-wise deadlines across all state projects. Major tasks - Product, Operations, Analysis : > Led the full product lifecycle, from discovery, user research, and roadmap creation to design, development, testing, and post-launch iteration. > Created detailed FRS/PRDs, defined MVPs, and worked with tech, design and operations team to build scalable public service products with high uptime and reach. > Developed and implemented GTM strategies, aligning launches, messaging, and adoption planning with government, bureaucrats and support teams. > Presentation regarding plan, solution, logic to bureaucrats, technocrats and state level decision makers. > Increased successful certificate/service delivery on Apuni Sarkar from 20% to 86% within two month of full launch through product optimization. > Coordinated pre-launch readiness: Training Modules, Stakeholder Onboarding, Feedback Loops, and plannings for platform rollouts. > Operated in Agile/Scrum squads with design, tech, client, operations and policy teams, driving backlog completion and timely delivery via tools like Trello. > Defined and tracked product KPIs: platform usage, complaint resolution time, and integration success, MIS dashboards. > Led API integrations with DigiLocker, UMANG, and API Setu, etc., enabling seamless data flow and unified access.
Prodios Labs
Jul 20201 yr 1 moJul 2021

Bokaro Steel City, Jharkhand

I successfully drove initiatives to promote AI model usage in educational settings, resulting in increased market presence. • Launched a targeted project in Tier 2 cities, enhancing AI adoption in local educational institutions. • Managed lead generation and follow-up processes, improving client engagement by over 30%. • Developed strong relationships with educational stakeholders, fostering collaboration and project support.
Edify
May 20202 mosJun 2020

Bokaro Steel City, Jharkhand

Part of the "Growth Project" model which provides a base for understanding how the system around you works in every field starting from enhancing education. Model- AI-Powered Tutor Tool - Understanding Tutors across the world about their needs and beliefs about the current education system viz. how they are coping with the fast-embracing shift in technology. - Marketing and Positioning, accurately hitting the target customers. - Digital Marketing, Content Planning, Designing, and Blogging.
IBM
Sep 201811 mosJul 2019

Gurugram, Haryana, India

Finance and Administration Delivery: - Managed order processing and receivables, including handling customer payments, account reconciliations, and resolving account-related issues. - Performed case analysis, and solved various queries of the stuck operations - Drove process improvements by identifying inefficiencies, enhancing automation, and contributing to operational efficiency. - Maintained effective client communication, addressing queries and ensuring smooth transactions with client's business. - Utilized MS Office tools and ERP systems to streamline financial workflows and improve data accuracy. - Ensured high attention to detail, detecting discrepancies in records and taking corrective action as needed. - Demonstrated adaptability and teamwork by collaborating across departments and meeting deadlines in a fast-paced environment.

Vishal’s AI Stack

codex
codex
opencode
opencode

Education

Indian Institute of Technology, Roorkee

Post Graduate Programmme, Product Management

Indian Institute of Technology, Roorkee

20251 yr2026
Motilal Nehru College - University of Delhi

Bachelor of Commerce - B.Com(Hons)

Motilal Nehru College - University of Delhi

20153 yrs2018

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Headline

Product × Brain Science | IIT Roorkee | Built Award-Winning Products

About

I’ve worked across startups, government tech, and ed-tech, building and improving products that people actually use. I enjoy breaking messy problems into simple flows, aligning teams, and turning ideas into reality. At the core, I’m extremely curious. I spend a lot of time thinking about how things work and why they are the way they are. A mind full of questions and curious for answers. I learn constantly, connect dots across disciplines and my favourite ones are Brain Science, Astrophysics and People.

Location

New Delhi

AI stack

codex

opencode

Work experience

Professional development at Career Break, Aug 2022 - Aug 2025 · 3 yrs 1 mo, During this career break, I pursued an independent research project focused on the intersection of evolutionary neurobiology, consumer behavior, and product psychology to better understand how human brain evolution influences modern decision-making, product engagement, and brand perception. My research aimed to decode how the structure and evolution of the human brain, from forager societies to modern consumers, deeply impact user behavior, product choices, and marketing outcomes. Key insights from this research: - Discovered how different parts of the brain influence buying behavior, decision-making, and attention. - Understood that while most strategies apply general psychology, a segment-wise brain-based approach offers deeper insights into Product Discoveries, UI/UX , Brand Positioning and GTM strategies. - Found that users inherently dislike cognitive overload (NOISE) and are drawn to true SIMPLICITY, not oversimplified complexity, a key difference that determines product success (for example, Facebook vs. Orkut). - Developed a proprietary framework called “The Super-Man Product Accelerator”, which simplifies brain science into five actionable segments to: • Design an intuitive UI/UX • Craft compelling brand stories • Build effective GTM strategies • Influence customer perception and decision-making sustainably • Plan mega campaign that actually works This framework serves as a foundational tool for creating products, services, campaigns, branding, GTM strategies and innovations that align deeply with how customers think, feel, and act. This career break was a period of intellectual growth, deep study, and practical exploration of the neuroscience behind business, branding, marketing, and product success.

Business Analyst at Prodios Labs, Aug 2021 - Jul 2022 · 1 yr, Dehradun, Uttarakhand, India, Worked in the e-Governance domain projects and launched 5 major SaaS Products for Digitalization of Uttarakhand: -Apuni Sarkar: Citizen Centric Service Portal - (Initially launched 8 core department online within 3 months (National Award for e-Governance 2023 to Apuni Sarkar I.T.D.A,Dehradun, Uttarakhand), https://eservices.uk.gov.in/ -Data Lake- The first state in India to introduce this technology for data-driven-decision-making. -PM Gati Shakti- Deep Project Monitoring portal, starting from RFP till Project Completion. -DARC Lake- Image & Video based project monitoring dashboard via drone footage. -Annual Work Calendar- Unified platform to track department-wise deadlines across all state projects. Major tasks - Product, Operations, Analysis : > Led the full product lifecycle, from discovery, user research, and roadmap creation to design, development, testing, and post-launch iteration. > Created detailed FRS/PRDs, defined MVPs, and worked with tech, design and operations team to build scalable public service products with high uptime and reach. > Developed and implemented GTM strategies, aligning launches, messaging, and adoption planning with government, bureaucrats and support teams. > Presentation regarding plan, solution, logic to bureaucrats, technocrats and state level decision makers. > Increased successful certificate/service delivery on Apuni Sarkar from 20% to 86% within two month of full launch through product optimization. > Coordinated pre-launch readiness: Training Modules, Stakeholder Onboarding, Feedback Loops, and plannings for platform rollouts. > Operated in Agile/Scrum squads with design, tech, client, operations and policy teams, driving backlog completion and timely delivery via tools like Trello. > Defined and tracked product KPIs: platform usage, complaint resolution time, and integration success, MIS dashboards. > Led API integrations with DigiLocker, UMANG, and API Setu, etc., enabling seamless data flow and unified access.

Business Development Assistant at Prodios Labs, Jul 2020 - Jul 2021 · 1 yr 1 mo, Bokaro Steel City, Jharkhand, I successfully drove initiatives to promote AI model usage in educational settings, resulting in increased market presence. • Launched a targeted project in Tier 2 cities, enhancing AI adoption in local educational institutions. • Managed lead generation and follow-up processes, improving client engagement by over 30%. • Developed strong relationships with educational stakeholders, fostering collaboration and project support.

Marketing Intern at Edify, May 2020 - Jun 2020 · 2 mos, Bokaro Steel City, Jharkhand, Part of the "Growth Project" model which provides a base for understanding how the system around you works in every field starting from enhancing education. Model- AI-Powered Tutor Tool - Understanding Tutors across the world about their needs and beliefs about the current education system viz. how they are coping with the fast-embracing shift in technology. - Marketing and Positioning, accurately hitting the target customers. - Digital Marketing, Content Planning, Designing, and Blogging.

Business Associate at IBM, Sep 2018 - Jul 2019 · 11 mos, Gurugram, Haryana, India, Finance and Administration Delivery: - Managed order processing and receivables, including handling customer payments, account reconciliations, and resolving account-related issues. - Performed case analysis, and solved various queries of the stuck operations - Drove process improvements by identifying inefficiencies, enhancing automation, and contributing to operational efficiency. - Maintained effective client communication, addressing queries and ensuring smooth transactions with client's business. - Utilized MS Office tools and ERP systems to streamline financial workflows and improve data accuracy. - Ensured high attention to detail, detecting discrepancies in records and taking corrective action as needed. - Demonstrated adaptability and teamwork by collaborating across departments and meeting deadlines in a fast-paced environment.

Education

Post Graduate Programmme, Product Management, Indian Institute of Technology, Roorkee

Bachelor of Commerce - B.Com(Hons), Motilal Nehru College - University of Delhi