Headline

CDP Product Owner @Kimberly-Clark | Enterprise Data & Customer Experience Transformation

About

Enterprise Data & AI Transformation Leader | Customer Data Platforms, AI & Digital Transformation | 8+ years driving enterprise-scale growth, efficiency, and customer experience outcomes across Fortune 500 organizations I've had an unusual career for someone with a Civil Engineering degree. Somewhere between my first analytics project and leading a 30-people CDP + Agentic AI team across EUCAN, I fell in love with a very specific problem: helping large organisations stop sitting on their customer data and actually do something meaningful with it. That's been the thread running through everything - from building MarTech ecosystems across e-commerce, pharma, and FMCG brands, to architecting the composable CDP at Kimberly-Clark that's now becoming the backbone of how we personalize experiences for millions of customers. I've worked across platforms, geographies, and industries, but the work that energises me most is when technology, data, and human insight come together to create something that genuinely moves the needle for a business. I've been fortunate to work with brilliant teams and trusted by senior stakeholders to shape strategy, not just deliver it. I've learned as much from those experiences as I've contributed, and those experiences have shaped how I think about leadership, less about having all the answers, more about asking the right questions and bringing the right people together. That thread from my first analytics project to leading enterprise transformations across three continents keeps pointing to the same truth: technology is rarely the hardest part. The real challenge lies in aligning people, processes, and data around a shared vision. The most successful transformations I've been part of weren't defined by the platforms that were implemented, but by the outcomes they enabled. My role has increasingly become helping organizations bridge that gap by turning complex data and technology investments into capabilities that drive measurable business outcomes. Expertise: ▪️ Enterprise Data & AI Transformation ▪️ Customer Data Platforms (CDP) & Customer Identity ▪️ Product Ownership & Platform Strategy ▪️ Digital Transformation & Operating Models ▪️ Omnichannel Customer Engagement ▪️ Data Governance & Activation ▪️ Executive Stakeholder Management Tools & Platforms: Hightouch, Tealium, Salesforce Data Cloud, Treasure Data, Google Analytics, SQL, BigQuery, Tableau, Python, R, Django Framework, Selenium, Google Data Studio, Facebook Ads, MuleSoft, Salesforce Marketing Cloud, Adobe Campaign, CleverTap, Snowflake

Location

Greater Bengaluru Area

AI stack

claude code

claude

ChatGPT

HeyGen

Vercel AI SDK

Wispr Flow

Work experience

Senior Customer Data Solutions Architect at Kimberly-Clark, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India, ▪️ Leading the foundational build of a composable Customer Data Platform on Snowflake, creating the enterprise customer data foundation required to scale customer engagement, activation, and future AI-driven capabilities across the organization. ▪️ Owning the CDP and customer identity roadmap, defining platform capabilities, prioritizing strategic use cases, and guiding enterprise data source onboarding to maximize business value from customer data investments. ▪️ Influencing cross-functional alignment across business, marketing, analytics, and technology organizations to accelerate adoption, prioritize use cases, and enable scalable omnichannel customer engagement. ▪️ Acting as Data Steward for enterprise customer data, establishing governance, quality, and ownership standards that support trusted decision-making, regulatory compliance, and long-term platform scalability.

Associate Manager Strategic Initiative at Indegene, Jul 2024 - Sep 2025 · 1 yr 3 mos, London, United Kingdom, ▪️ Led enterprise customer data transformation programs for global pharmaceutical organizations, enabling omnichannel engagement, audience activation, and customer intelligence capabilities through Salesforce Data Cloud, Tealium, and Google Cloud. ▪️ Built and led a 20-member Salesforce Data Cloud Centre of Excellence, establishing the operating model, governance structure, and delivery framework that enabled scalable rollout across EUCAN markets. ▪️ Defined the customer data platform roadmap and prioritized strategic use cases, aligning business objectives, technology investments, and regional market requirements. ▪️ Partnered with executive stakeholders across business, technology, and data functions to drive adoption, improve operational efficiency, and accelerate value realization from customer data initiatives.

Strategic Initiative Lead - Digital Enablement at Indegene, Oct 2022 - Jun 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India, ▪️ Advised global pharmaceutical and life sciences organizations on customer data, digital engagement, and omnichannel transformation strategies, helping define the capabilities required to support future growth and customer-centricity. ▪️ Conducted customer data, MarTech, and operating model assessments to identify capability gaps and develop transformation roadmaps aligned to business priorities. ▪️ Guided senior stakeholders through platform evaluation, use-case prioritization, and investment planning to accelerate digital maturity and maximize value from customer data initiatives. ▪️ Shaped the strategy and rollout approach for a large-scale CDP transformation program across EU markets, establishing the foundation for improved customer understanding, audience activation, and automated engagement. ▪️ Led cross-functional teams across business, technology, and data functions to deliver strategic initiatives that strengthened HCP and patient engagement capabilities.

Consultant - Data & Marketing Effectiveness at Merkle Singapore, Apr 2021 - Oct 2022 · 1 yr 7 mos, Bangalore Urban, Karnataka, India, ▪️ Enabled brands across Insurance, E-commerce, and Banking to drive stronger customer engagement and profitable relationships by using the right MarTech and AdTech platforms. ▪️ Designed unified customer journeys that improved experience across channels and increased revenue through targeted cross-sell opportunities. ▪️ Led the implementation of Tealium as the core Customer Data Platform, strengthening audience segmentation and activation capabilities for clients. This enabled: 🔹 Omnichannel customer journeys and personalization at scale 🔹 Online-to-offline (O2O) conversion tracking 🔹 Upsell and cross-sell through improved audience insights 🔹 A single source of truth by integrating GA360, GTM 360, SFMC/Interaction Studio, Facebook CAPI, GCP, and other activation platforms ▪️ Planned and deployed SAP CDC to enhance user understanding through progressive profiling and deliver more relevant, personalized communication.

Lead Business Analyst at MTLB, Oct 2020 - Mar 2021 · 6 mos, Bangalore Urban, Karnataka, India, ▪️ Led a team of product developers for building data connector tool (M-Stitch) that essentially helped brands build their data pipelines between different marketing platforms (Facebook, Taboola, Google Analytics, etc.) and data warehouses (Google BigQuery, Google Sheets, Excel and more) at tap of a button ▪️ Ideated and strategized development of an automation tool (M-Analytics) which helped agencies and brands to implement advanced analytics for their websites with a single click integration ▪️ Shifted focus from service driven business model to SaaS based model to foster profitability and scalability

Senior Business Analyst at MTLB, Apr 2019 - Sep 2020 · 1 yr 6 mos, Bangalore Urban, Karnataka, India, ▪️ Handled end to end phases of performance marketing analytics including problem definition, requirement elicitation, data procurement, preparation, analyses, visualization, insight generation, and business recommendation ▪️ Responsible for communication with business stakeholders and onsite client team for smooth onboarding and transition of project deliverables

Business Analyst at MTLB, Feb 2018 - Mar 2019 · 1 yr 2 mos, Bangalore Urban, Karnataka, India, ▪️ Developed an integrated solution to analyze and correlate multi-domain data including marketing, sales and operations key performance metrics ▪️ Looped marketing automation with critical business workflows by using programming languages such as R, Python ▪️ Developed an Automated Business Intelligence Dashboard from design to completion and delivered actionable insights for one of the largest healthcare players in India ▪️ Analyzed the effectiveness of different promotional channels for brands across multiple marketing channels using chi-square correlation test ▪️ Helped the leadership team take necessary strategic actions for promoting their brand across marketing platforms by delivering recommendations based on user behavior

Marketing Intern at The Smarttree, Mar 2017 - Mar 2017 · 1 mo, ▪️ One of my first few experiences of working in a fast-paced startup work culture. Responsible for brand activation and lead generation through social platforms within the college and surrounding region.

Education

Bachelor of Technology (B.Tech.), Civil Engineering, Manipal institute of technology

Saint Xavier's School, Jaipur