Headline

Lifecycle Marketing & CRM | Retention & Engagement Specialist | Push, SMS, WhatsApp

About

Customer Lifecycle Manager with 5+ years in CRM and retention marketing across edtech and consumer tech. I design and run notification systems across push, WhatsApp, SMS, and in-app, turning user behavior data into campaigns that drive activation, retention, and revenue.

Location

Gurugram

AI stack

claude

gemini

midjourney

openai

ChatGPT

HeyGen

Work experience

Customer Lifecycle Manager at SpeakX, Mar 2023 - Present · 3 yrs 6 mos, Gurugram, Customer Lifecycle Manager with 5+ years in CRM and retention marketing across edtech and consumer tech. I design and run notification systems across push, WhatsApp, SMS, and in-app, turning user behavior data into campaigns that drive activation, retention, and revenue.

Senior Assistant Manager | Growth & Content Strategy at SpeakX, Sep 2022 - Feb 2023 · 6 mos, Gurugram, Driving user acquisition and audience engagement through content-led growth. Core Focus: > Social Strategy: Managing full-funnel brand presence for SpeakX.ai > Content Leadership: Planning, shooting, and executing high-converting app & social content > Growth Marketing: Driving user research, campaign execution, and data-driven audience analysis

Assistant Manager - Quality Analyst at SpeakX, Dec 2020 - Sep 2022 · 1 yr 10 mos, India

Music Programmer at ByteDance, Feb 2020 - May 2020 · 4 mos, Mumbai, Curated and designed localized Punjabi and Telugu music playlists for Resso, significantly enhancing regional user engagement and content discovery.

Executive Associate at Zeno Group, Aug 2019 - Nov 2019 · 4 mos, Mumbai Metropolitan Region, Managed day-to-day PR strategies and delivered data-driven insights for high-profile clients, including Spotify India and ABB Ability, to inform brand positioning and campaign execution.

Executive Associate at MSLGROUP India, Jan 2019 - Apr 2019 · 4 mos, Mumbai Area, India, Leveraged deep automotive industry insights to deliver essential research and data-driven recommendations for Mercedes-Benz India's daily PR activities.

Copyeditor at The Hitavada-MP Branch, Jun 2018 - Jul 2018 · 2 mos, Raipur Area, India, Completed a 1 Month Copy-editor Internship at The Hitavada(People's Newspaper) from Raipur, Chhattisgarh

Education

Master's in Journalism & Mass Communication, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS, Amity University Mumbai

Bachelor of Arts - BA, Psychology, English Literature, Economics, Saint Thomas College, Bhilai (C.G)