Headline

Product Management | Strategy & Operations | Process Excellence and Planning | Data Visualization and Modelling | Marketing | IIM Ranchi 21

About

Strategy, Operations and Marketing Enthusiast. Building career in Strategy and Product Management and Planning, Process Improvement Strategy, Marketing, Branding and Operations Domain as a whole. IIM Ranchi (2019-21) Generally excellent at Google Sheets, App Script Modules and Codes for Process Building from scratch along with key metrics visibility with no additional resources from Product or ERP PS: I can make (almost) any process happen on Google Sheets before your Product implementation or an ERP adoption! 😅 PPS: Product and ERPs make me feel contained and at the end it all comes down to a CSV dump for analysis.

Location

Bengaluru

AI stack

claude code

claude

Work experience

General Manager - Strategy and Operations at House of Creatomy, Aug 2026 - Present · 1 mo, Bengaluru

Manager - Strategy & Operations at House of Creatomy, Dec 2023 - Aug 2026 · 2 y 8 mo, Bengaluru, Karnataka, India

Manager - Product Excellence (Strategy and Operations) at BYJU'S, Oct 2021 - Dec 2023 · 2 yrs 3 mos, Bengaluru, Karnataka, India, • Conceptualized and implemented Hyperlocal Curriculum Sequencing, reducing Academic refunds (BTC)  Devised and validated an alignment algorithm through an offline pilot on 20+ centres  Executed a nationwide process & product feature rollout across 300+ BTC centres & 49000 students without requiring additional tech or product resources  Achieved an alignment rate of 88% average to 98% between School and BTC Curriculum.  Significantly reduced Academic refund rates to under ~5%. • Innovated a process to reduce refund rates resulting from consumer overpromises, cutting negative sales from 30% to 17% • Developed automated dashboards for leadership visibility & audit for feature adoption & impact assessment • Spearheaded the implementation of 5+ product features to improve the student experience & core product offering • Strategized the Initial Product Offering for BHT, aligning stakeholders and processes for successful expansion  Engineered system & processes (on Google Sheets) as part of the Product Strategy, scaling from 3 operating Pin codes to 100+ prior to product development  Automated tutor allocation, booking, and daily view processes for over 2000+ tutors  Owned the trial-to-full product funnel, achieving a 25% conversion rate, and tracking critical data for Business, Academic, & Sales teams  Created & delivered sales and product pitches, along with training modules for on-ground teams to activate the BHT business vertical • Conducted data modeling and analysis, enhancing data-driven insights to boost project productivity • Forged two streamlined processes for Operations Content Tracking, leading to successful integration • Formulated efficient processes, reducing Turnaround Time (TAT) by over 20% for subject recordings • Established training modules to expedite processes and enhance work quality for Subject Matter Experts

Marketing Strategist at Kalzoom Advisors, May 2021 - Sep 2021 · 5 mos, Marketing Strategist/ Assistant Marketing Manager – Heading 3 client Marketing projects. Managed team of 4 people Project 1: Digital Marketing and SEO for a Cybersecurity Client • Increased Domestic Organic Traffic to the website by 248% in three months • Formulated and led marketing strategy for both social media and SEO initiatives on a monthly basis • Conceptualized and implemented monthly Social Media Campaigns and Promotions for all Distribution Channels • Optimized Social Media Advertising Campaign • Finalized campaign with pricing for Micro Influencers - Influencer Marketing Project 2: Marketing Partner for a SaaS based Fashion Sourcing Platform • Finalized Messaging and Positioning of the company in coordination with the key Stakeholders • Built SEO friendly website on WordPress in coordination with UI/UX Developers • Managed vendors and freelancers for Content Management System – Blogs, eBook, Articles, Videos, Presentations etc • Prepared content development for Product Marketing/Soft Launch – Internal Marketing Project 3: Lead Generation and Event Marketing/Organization for an Omnichannel SaaS based Platform • Directed planning and execution of Email Campaigns targeted at different personas • Headed development and conceptualization of Microsite for a campaign around eBook • Spearheaded one Roundtable event – consisting of 8 CIOs/CTOs from FMCG brands

Marketing Intern at Smart Project, May 2020 - Aug 2020 · 4 mos, Designed various branding & marketing elements and piloted website design with the top management • Led a team of 10 outsourced Developers to get website and Product developed with relevant changes • Incorporated various functions on the website to facilitate operations management and generate organic traffic • Created two product presentations & pitch for the client meetings with 10 videos as a part of the marketing collaterals • Facilitated digital campaigns across all channels gearing up to the product launch

Executive Member, VBCB - Visual Branding and Content Body at Indian Institute of Management, Ranchi, Aug 2019 - Mar 2021 · 1 yr 8 mos, Design and strategize media and content for the official Instagram handle of IIM Ranchi Branding Strategies and Campaigns ( including internal events) Logistics handling and vendor management for the official merchandise Member, Marketing team: Agon 5.0, RADIX 6.0 (2019) and RUSH 5.0 (2020) - Special Mention Received perennial funds of Rs. 2,65,000 for Rasabera Village as a part of the Unnat Bharat Abhiyan Team

Education

MBA, Indian Institute of Management, Ranchi

Bachelor of Technology (B.Tech.), Electronics and Communications Engineering, Cochin University of Science and Technology