Headline

Brand & Product Marketing | Ex-OnePlus

About

Dynamic marketing professional with ~6 years’ experience spanning across Product Marketing, Channel Marketing, Business and Brand Partnerships, and Go-To-Market (GTM) strategy execution across consumer electronics and B2B sectors. Proven success in launching high impact campaigns & products, building channel partnerships, and driving consumer engagement both online and offline. Skilled at aligning marketing strategy with business objectives to deliver measurable growth.

Location

Greater Bengaluru Area

AI stack

claude

gemini

notebooklm

notion

openai

Canva Magic Studio

Work experience

Brand Manager at Wobble, Mar 2026 - Present · 7 mos, Bengaluru, • Spearheaded regional brand expansion end-to-end from brief to execution with agency and vendor ecosystems for the debut smartphone by executing a 360° product launch, including product marketing, content marketing, media planning, retail marketing, and PR strategies, which led to a 10x brand search volume. • Implemented a dual-stakeholder feedback program capturing structured insights from both channel dealers and end consumers for a debut product launch; bridged critical data gaps to directly influence Product and GTM decisions across pricing, hardware, and software feature roadmaps.

Marketing & Business Development at Sankalp Preformed Systems Pvt. Ltd., May 2025 - Dec 2025 · 8 mos, Gujarat, India, • Designed and developed key marketing collateral for Pre-Sales and site incident reporting formats for overall stronger Project Management. • Initiated a consultant network outreach program for new business development in the West India market to strengthen the company's position in the market & amongst key decision influencers.

Marketing Manager at OnePlus, May 2022 - Apr 2025 · 3 yrs, Bengaluru, • Category Strategy & Product Marketing: Led marketing strategy and execution for a total of 10+ new product launches across 3 categories and festive campaigns across key markets, driving visibility through channel-specific marketing content and activation frameworks. • Channel Marketing: Developed and implemented a robust marketing framework for planning and decision-making with 14 Modern Trade channel partners during product launches, key sales timelines, and other collaboration opportunities. • Promotional Campaign & Channel Partnerships: Regularly managed end-to-end content and branding campaigns with channel partners from concept to final approval, streamlining processes and ensuring brand consistency. • Consumer Journey Enhancements (online): Spearheaded Online-to-Offline (O2O) initiatives to enhance customer experiences within OnePlus Exclusive Stores, creating an additional lead-generation channel. • Co-Marketing and Experiential Projects: Executed experiential marketing projects, large-scale product launches, and new initiatives like Comic-Con Mumbai and Bengaluru to align product marketing with target demographics and enhance category positioning through immersive customer engagements.

Product Marketing Manager - Televisions & TV Camera at OnePlus, May 2021 - Apr 2022 · 1 yr, Greater Bengaluru Area, • Standardized regional channel communication and retail enablement toolkits across 1000+ offline touchpoints, accelerating Android TV adoption and driving a 5x increase in in-store conversion rates during peak festive seasons. • Led various marketing activities, including A-list celebrity endorsements, educational content campaigns, and influencer collaborations, resulting in a 15% incremental social media engagement for the TV category during key campaigns. • Liaised cross-functionally across Product, Engineering, Legal, and HQ teams to define product positioning, check launch readiness, and measure marketing effectiveness, thus delivering the desired business objectives.

Management Trainee at OnePlus, Aug 2020 - Apr 2021 · 9 mos, Bengaluru, • Project Management: Tracked functional campaigns and performance across smartphones & IoT categories • New Market Development: Undertook market-wise deep dives to drive growth in untapped markets

Restaurant Audits at Swiggy, Nov 2019 - Dec 2019 · 2 mos, Ahmedabad Area, India

Marketing And Business Consulting Intern at Maier+Vidorno, Apr 2019 - Jun 2019 · 3 mos, Gurugram, ▪Pitched a premium Japanese footwear brand to 20+ India’s largest retailers including Reliance Retail, Future Retail, Aditya Birla Retail, Shoppers Stop, Metro Shoes, and others ▪ Assisted an American special application motor manufacturing company in distributor partner search ▪ Prepared a competitor report of 9 companies for the company’s digital presence along with suggestions for improvement ▪ Designed and published case studies and infographics for the company’s various business profiles which attracted an increased 200% engagements

Education

Master of Business Administration - MBA, Institute of Management, Nirma University

Bachelor of Engineering (B.E.), Computer Science, ITM Universe, vadodara

Public links

bit.ly: https://bit.ly/vishadmehta