Headline

Marketing Lead | Consumer-tech | Integrated Marketing | Automotive & Retail

About

Virupaksha Kulkarni is a results-driven marketing professional with over 14 years of experience in integrated marketing across Automotive, Retail, and B2B2C sectors. Currently spearheading marketing at Honda Power Pack Energy, he has successfully led digital campaigns achieving 5x returns and optimized brand visibility strategies. His expertise in ATL, BTL, and digital marketing has driven significant lead generation and brand activation, evidenced by a 21% increase in repeat sales at Pantaloons. Adept in leveraging analytics and SEO, look forward to collaborate for new opportunities to further enhance brand growth.

Location

Bengaluru

AI stack

claude code

deepseek

kimi

meta

perplexity

Adobe Firefly

Work experience

Marketing Lead at Honda Power Pack Energy India Pvt. Ltd., Jan 2024 - Present · 2 yrs 10 mos, Bangalore Urban, Karnataka, India, Leading marketing for India's most promising EV enabler and battery as a service business. * Strategic alliance * Brand visibility * Promote EV and BaaS * Digital Marketing

Senior Marketing Manager at Greaves Cotton Limited, Mar 2021 - Jan 2024 · 2 yrs 11 mos, Bangalore Urban, Karnataka, India, Lead ATL, BTL, Alliance and Digital Marketing initiatives for Greaves Retail Multi-brand electric vehicle retail chain

Marketing Specialist at 3M, Nov 2018 - Mar 2021 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India, 3M India – Automotive After Market Division Highlights: Digital marketing and E-commerce - Planned and executed multiplatform digital marketing campaigns (Facebook, Twitter, Instagram and YouTube) - Led lead generation with 5x returns using Facebook and google ad campaigns - Oversee website performance by optimizing search and user experience using web analytics and SEO - Managed Online reputation, Customer queries, Blogs while managing brand salience - Managed A&P budget and P&L along with reporting and analysis basis ROI Brand management and PR - Planned and executed national campaigns basis the marketing calendar for seasonal, topical, regional and catchment led generating constant inflow of relevant leads. - Media planning and creatives development- Print, radio, outdoor and activations to deliver the required ROI by generating footfalls while managing brand salience - Led PR campaigns for seasons, 4 new product launch and 16 new store launch

Assistant Manager at SPAR India (Max Hypermarket India Pvt Limited), Oct 2016 - Nov 2018 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India, SPAR India Highlights: Marcom and Brand activation - Co-created impactful monthly marketing calendar and thematic marketing campaigns for pan India with focus on seasons, festival and markets. - Led media planning and creatives development- Print, radio, outdoor and activations to deliver the required ROI by generating footfalls while managing brand salience - Commissioned dipstick research for loyalty base to evaluate the brand attributes customer segmentation as per focus in the brand for top 5 markets - Led national brand activation plans to achieve brand objectives and targeted walk-in Digital marketing and Ecommerce - Led social media engagement activities to increase user base for online shopping. - Led lead generation campaigns by optimizing website/email campaign and paid campaigns - Managed Corporate and Ecommerce websites Key Accomplishments: - Awarded as “Best team member” for leading high impact campaigns - Led 8 store launch with integrated marketing plan - Played a crucial role in E-commerce platform launch and social media marketing

Assistant Manager at Aditya Birla Fashion and Retail Ltd - Pantaloons, Sep 2014 - Oct 2016 · 2 yrs 2 mos, Bangalore Urban, Karnataka, India, Highlights: - Led ATL, BTL marketing initiatives for south zone - Awarded “Exceptional contributor” for leading store launch across south zone - Increased repeat sale by 21% by optimizing loyalty program in south zone - Launched 18 stores and led impactful marketing Initiatives - Led “Pantaloons Jr Fashion Icon” a brand campaign - Initiated Interactive communication in regional languages

Education

MBA, Marketing, St. Aloysius (Deemed to be University)

Bachelor’s Degree, Biotechnology, Microbiology, Karnataka Science College, Dharwad