Headline

🚀 Growth & Product | Mobile Premier League | Ex-Zepto, Pepperfry, ITC | Data-Driven & Scalable Growth Expert

About

🚀 Growth & Product Leader | Real Money Gaming | Ex-Q-Commerce, E-Commerce, FMCG I am a data-driven Product & Growth leader with extensive experience in real money gaming, quick commerce, and e-commerce. From setting up 0→1 marketing and growth functions at Zepto to leading product innovation in real-time demand planning, retention marketing, and consumer fraud detection, I thrive at the intersection of data, technology, and user engagement. Currently, I drive product strategy and user growth in the real money gaming industry, where retention, engagement, and monetization are key. My expertise lies in customer acquisition, lifecycle management, and building scalable growth frameworks—leveraging tools like Mixpanel, Clevertap, Appsflyer, and Google Analytics to optimize funnels and maximize LTV. 🔹 What I bring to the table: ✔️ User Growth & Retention – Built and scaled customer engagement frameworks for multi-million user bases. ✔️ Data-Backed Product Innovations – Developed industry-first solutions in real-time demand shaping, wallet optimization, and personalized engagement. ✔️ Marketing & Performance Optimization – Expertise in attribution modeling, CAC efficiency, SEO, and paid acquisition across Google, Meta, and native platforms. ✔️ Cross-Functional Leadership – Managed and scaled teams across marketing, growth, and category management, enabling high-velocity execution. 💡 Past Experience: 📌 Zepto (Early Team Member - Growth & Product) – Built performance marketing, demand planning, and retention marketing functions from scratch. 📌 Pepperfry (Marketing & Category Manager) – Led paid and organic marketing, optimized conversion funnels, and drove category P&L for a multi-million-dollar business. 📌 ITC (Sales & Distribution) – Managed a high-revenue FMCG business, enhancing market penetration and operational efficiency. I’m always excited to connect with founders, product leaders, and growth enthusiasts. Let’s talk about scaling products, user engagement, and the future of real money gaming! 📩 Let’s connect!

Location

Bengaluru

AI stack

claude code

codex

cursor

notebooklm

opencode

Work experience

Product Management at Stable Money, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India

Associate Vice President - Product Management at Mobile Premier League (MPL), Jan 2025 - Oct 2025 · 10 mos, Bengaluru, Karnataka, India

Product @ Zepto at Zepto, Jun 2023 - Jan 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India

Growth @ Zepto at Zepto, Jun 2021 - Sep 2023 · 2 yrs 4 mos, Mumbai, Maharashtra, India

Performance Marketing Manager at Pepperfry, Nov 2020 - Jun 2021 · 8 mos

Category Manager at Pepperfry, Jan 2019 - Nov 2020 · 1 yr 11 mos, Mumbai, Maharashtra, India

Assistant Manager at ITC Limited, Jul 2018 - Nov 2018 · 5 mos, Pune Area, India, Assistant Manager(Sales), Handling Western Maharastra and Goa territory for Education, Stationery and Paper Products

Assistant Manager at ITC Limited, Jul 2017 - Jun 2018 · 1 yr, Bhubaneshwar Area, India

Education

Master of Business Administration (M.B.A.), Indian Institute of Management, Calcutta

Bachelor of Technology (B.Tech.), Mechanical Engineering, SVNIT, Surat

Public links

github: https://github.com/viraljansari