---
title: "Viraj Khetle - Senior Marketing Manager in Bengaluru | Tal"
description: "Meet Viraj Khetle, Marketing @Cashfree Payments | Ex-Shopee, ZestMoney | MICA ’19 based in Bengaluru."
image: "https://tal.club/meet/viraj-khetle/share-image"
---

# Viraj Khetle on Tal

## Headline

Marketing @Cashfree Payments \| Ex\-Shopee, ZestMoney \| MICA ’19

## About

I’m a full\-stack marketer who loves building growth engines from the ground up, blending brand, digital, performance, and events into one cohesive story that drives business outcomes\. Over the past 7\+ years, I’ve led integrated marketing for fintech and consumer brands like Cashfree Payments, ZestMoney, and Shopee by driving the full funnel \- from research, positioning, GTM and demand gen\. At Cashfree Payments, I focus on building a marketing engine that not only drives brand awareness, but also culminates into product consideration and lead\-gen via multi\-channel marketing initiatives\. Got an interesting take \(or an opportunity :p\) \- reach me at virajk40@gmail\.com

## Location

Bengaluru

## Work experience

Senior Marketing Manager at Cashfree Payments, Apr 2025 \- Present · 1 yr 4 mos

Marketing Manger at Cashfree Payments, Oct 2023 \- Mar 2025 · 1 yr 6 mos

Brand Marketing Manager at ZestMoney, May 2022 \- Dec 2022 · 8 mos, Bengaluru, Karnataka, India, Responsible for 360\-degree brand marketing initiatives across online and offline platforms

Marketing at Shopee, Oct 2021 \- Apr 2022 · 7 mos, India, Co\-led the influencer and affiliate division at Shopee \- Identified and onboarded 800\+ influencers for Shopee Affiliates Program \- Marketing initiatives to increase influencer signups \- Devised growth programs to increase revenue from influencers by 2x and optimize CPO, ABS, and average orders

Brand Manager at Topline Consulting Group, Apr 2019 \- Oct 2021 · 2 yrs 7 mos, Gurugram, Haryana, India, Account Lead\- Amway, Cars24, Bikes24 Brands Grown\- OPPO, Tecno Mobiles, USTRAA, Fastrack, Likee Industries\- FMCG, FMCD, eCommerce & Internet Key Focus Areas: Brand Strategy, Account Management, Social Media, Influencer Business and Events

Marketing Intern at Godfrey Phillips India Ltd, Apr 2018 \- May 2018 · 2 mos, Greater Delhi Area, • Market Mapping of the Tobacco industry basis NSSO, Census, IRS, IHDS & GATS data • Recommended entry in high potential markets which had low presence of Godfrey Phillips • Media penetration & mapping in the identified markets to facilitate entry though GTM • Regional media plan formulation for key markets through identification & selection of regional language dailies & transit OOH to drive awareness & salience of the brand • Consumer engagement concept development in digital media & BTL activation • GTM planning & execution in key markets to drive consumer trials, improve brand visibility & generate awareness through intensive consumer engagement activities

## Education

Post Graduate Diploma in Business Management, Strategic Marketing & Communication, MICA \| The School of Ideas

Bachelor of Engineering \(B\.E\.\), Mechanical Engineering, MCT's Rajiv Gandhi Institute Of Technology

[View the original profile](https://tal.club/meet/viraj-khetle)

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