Headline

Marketing @Cashfree Payments | Ex-Shopee, ZestMoney | MICA ’19

About

I’m a full-stack marketer who loves building growth engines from the ground up, blending brand, digital, performance, and events into one cohesive story that drives business outcomes. Over the past 7+ years, I’ve led integrated marketing for fintech and consumer brands like Cashfree Payments, ZestMoney, and Shopee by driving the full funnel - from research, positioning, GTM and demand gen. At Cashfree Payments, I focus on building a marketing engine that not only drives brand awareness, but also culminates into product consideration and lead-gen via multi-channel marketing initiatives. Got an interesting take (or an opportunity :p) - reach me at virajk40@gmail.com

Location

Bengaluru

Work experience

Senior Marketing Manager at Cashfree Payments, Apr 2025 - Present · 1 yr 4 mos

Marketing Manger at Cashfree Payments, Oct 2023 - Mar 2025 · 1 yr 6 mos

Brand Marketing Manager at ZestMoney, May 2022 - Dec 2022 · 8 mos, Bengaluru, Karnataka, India, Responsible for 360-degree brand marketing initiatives across online and offline platforms

Marketing at Shopee, Oct 2021 - Apr 2022 · 7 mos, India, Co-led the influencer and affiliate division at Shopee - Identified and onboarded 800+ influencers for Shopee Affiliates Program - Marketing initiatives to increase influencer signups - Devised growth programs to increase revenue from influencers by 2x and optimize CPO, ABS, and average orders

Brand Manager at Topline Consulting Group, Apr 2019 - Oct 2021 · 2 yrs 7 mos, Gurugram, Haryana, India, Account Lead- Amway, Cars24, Bikes24 Brands Grown- OPPO, Tecno Mobiles, USTRAA, Fastrack, Likee Industries- FMCG, FMCD, eCommerce & Internet Key Focus Areas: Brand Strategy, Account Management, Social Media, Influencer Business and Events

Marketing Intern at Godfrey Phillips India Ltd, Apr 2018 - May 2018 · 2 mos, Greater Delhi Area, • Market Mapping of the Tobacco industry basis NSSO, Census, IRS, IHDS & GATS data • Recommended entry in high potential markets which had low presence of Godfrey Phillips • Media penetration & mapping in the identified markets to facilitate entry though GTM • Regional media plan formulation for key markets through identification & selection of regional language dailies & transit OOH to drive awareness & salience of the brand • Consumer engagement concept development in digital media & BTL activation • GTM planning & execution in key markets to drive consumer trials, improve brand visibility & generate awareness through intensive consumer engagement activities

Education

Post Graduate Diploma in Business Management, Strategic Marketing & Communication, MICA | The School of Ideas

Bachelor of Engineering (B.E.), Mechanical Engineering, MCT's Rajiv Gandhi Institute Of Technology