---
title: "Vinuthan Vasistha - Head of Trade Marketing & GTM in Bengaluru | Tal"
description: "Meet Vinuthan Vasistha, Trade Marketing | GTM | Sales Capability | Team Leader | Channel Marketing | FMCG | Ex Emami based in Bengaluru. AI stack includes claude and gemini."
image: "https://tal.club/meet/vinuthan-vasistha/share-image"
---

# Vinuthan Vasistha on Tal

## Headline

Trade Marketing \| GTM \| Sales Capability \| Team Leader \| Channel Marketing \| FMCG \| Ex Emami

## About

My goals simply put is to grow with a growing organization\. I want to work to make any organization \- competetive, sustainable, relevant and differentiated\. Specialties: Key Account Management, Relationship Management, Channel Sales, Retail Operation / Sales , Training and development of Sales staff, Media Planning, Marketing Strategy, Trade Marketing & Digital Marketing

## Location

Bengaluru

## AI stack

claude

gemini

## Work experience

Head of Trade Marketing & GTM at Reliance Consumer Products Limited, Sep 2025 \- Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Building "SIL" as an Indian Foods Brand\. Building & Executing the entire Where to Sell \- How to Sell Piece\. Ensuring Channel & Field Force Efficiency \- bundled with Distribution Expansion\. Executing for Winning at Consumer & Winning at Trade\. Currently working on Salesforce \- DMS & SFA roll\-out across Firm\.

Gen Manager \- NSDM at Esme Consumer, Mar 2024 \- Mar 2025 · 1 yr 1 mo, New Delhi, Delhi, India, Building ESME \- adding value to GTM, Sales IT Infrastructure & Trade Marketing\. Managing Team of 5, P&L Responsibility with Top Line Target Management\. Added Cross Sell & Up\-Sell Capability to SFA \- leading to incremental Productivity & Bill Cut Value\. Upgraded the DMS Capability to ensure better Scheme settlement, lower Expiry due to Stock Ageing\. Initiated BI Integration to DMS & SFA \( Power BI \)\.

D\.G\.M \- Trade Marketing at Emami Ltd, Aug 2022 \- Mar 2024 · 1 yr 8 mos, Kolkata, West Bengal, India, Managing the Hair Care Portfolio along with Male Grooming Portfolio \(750 CR\) \- Spearheading the New Product Launches from GTM Perspective; End to End Demand Planning ; Financial Budgeting ; Trade Marketing Calendar \- planning & execution\. Rolled Out Rural Distribution Expansion Module with LMC; Lead to incremental coverage of 35000 Rural Villages across India with Market Share gain across Power Brands\. Awarded War on Waste Champion \- for Project with AT Kearney aimed at Cost Optimization across GTM; Trade Marketing Initiatives\.

A\.G\.M \- Trade Marketing at Emami Ltd, Feb 2019 \- Aug 2022 · 3 yrs 7 mos, Kolkata, West Bengal, India, Manage Power Brands \- Navratna & Kesh King, 7 Oils in One\. \(1000Cr Portfolio\) & Zandu Foods \. Launched Training & Productivity led Initiative UMANG \- this was digital initiative aiming at good sales practices; better productivity metrics; better sales pitch with product knowledge & best in class execution \- aimed at Share of Shelf, Merchandising & shopper Marketing Initiatives\. Managed the entire Demand Planning Process for Emami CCD till Mar'21, including development of Statistical Forecasting Modelling with E&Y

Senior Marketing Manager at JACPL, Mar 2017 \- Feb 2019 · 2 yrs, Delhi Area, India, Brand Custodian for Key Adhesive brands of Jivanjor and Vamicol\. Re\-launched Vamicol with entire GTM & Trade Marketing\. Launched EDGE \( Every Day Great Execution \) \- focused on both Field Force Productivity Metrics linked to Same\-Store Growth \- with Channel Programs\. Launched the Entire Influencer Program aimed at Contractors, Carpenters & Channel Partners\. Conceptualize, Plan and Execute Brand Plans around Customer and Trade\.

Regional Trade Marketing Manager at Perfetti Van Melle, Dec 2014 \- Mar 2017 · 2 yrs 4 mos, Bengaluru Area, India, As Regional Spock for both Trade Marketing & GTM Led Initiatives\. Led the GTM Efficiency piece aimed at Field Force Efficiency\. Launched the GTM Piece for Bottom of Pyramid Coverage \- which lead to incremental growth in Distribution & MS Gain across Key Brands\. Launched Channel Level Loyalty Programs for Wholesale & Rural\. Spearheaded the Rural Expansion Project with LMC \- gained 8000 Rural Town Coverage across TN & Erstwhile AP\.

## Education

Senior Management Program, Business Administration and Management, General, Kellogg Executive Education

PGDBM, Marketing, FORE School of Management, New Delhi

[View the original profile](https://tal.club/meet/vinuthan-vasistha)

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