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Vinuthan Vasistha

Trade Marketing | GTM | Sales Capability | Team Leader | Channel Marketing | FMCG | Ex Emami

Bengaluru

11+ years of work experience

Reliance Consumer Products Limited
Sep 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

Building "SIL" as an Indian Foods Brand. Building & Executing the entire Where to Sell - How to Sell Piece. Ensuring Channel & Field Force Efficiency - bundled with Distribution Expansion. Executing for Winning at Consumer & Winning at Trade. Currently working on Salesforce - DMS & SFA roll-out across Firm.
Esme Consumer
Mar 20241 yr 1 moMar 2025

New Delhi, Delhi, India

Building ESME - adding value to GTM, Sales IT Infrastructure & Trade Marketing. Managing Team of 5, P&L Responsibility with Top Line Target Management. Added Cross Sell & Up-Sell Capability to SFA - leading to incremental Productivity & Bill Cut Value. Upgraded the DMS Capability to ensure better Scheme settlement, lower Expiry due to Stock Ageing. Initiated BI Integration to DMS & SFA ( Power BI ).
Emami Ltd
Aug 20221 yr 8 mosMar 2024

Kolkata, West Bengal, India

Managing the Hair Care Portfolio along with Male Grooming Portfolio (750 CR) - Spearheading the New Product Launches from GTM Perspective; End to End Demand Planning ; Financial Budgeting ; Trade Marketing Calendar - planning & execution. Rolled Out Rural Distribution Expansion Module with LMC; Lead to incremental coverage of 35000 Rural Villages across India with Market Share gain across Power Brands. Awarded War on Waste Champion - for Project with AT Kearney aimed at Cost Optimization across GTM; Trade Marketing Initiatives.
Emami Ltd
Feb 20193 yrs 7 mosAug 2022

Kolkata, West Bengal, India

Manage Power Brands - Navratna & Kesh King, 7 Oils in One. (1000Cr Portfolio) & Zandu Foods . Launched Training & Productivity led Initiative UMANG - this was digital initiative aiming at good sales practices; better productivity metrics; better sales pitch with product knowledge & best in class execution - aimed at Share of Shelf, Merchandising & shopper Marketing Initiatives. Managed the entire Demand Planning Process for Emami CCD till Mar'21, including development of Statistical Forecasting Modelling with E&Y
JACPL
Mar 20172 yrsFeb 2019

Delhi Area, India

Brand Custodian for Key Adhesive brands of Jivanjor and Vamicol. Re-launched Vamicol with entire GTM & Trade Marketing. Launched EDGE ( Every Day Great Execution ) - focused on both Field Force Productivity Metrics linked to Same-Store Growth - with Channel Programs. Launched the Entire Influencer Program aimed at Contractors, Carpenters & Channel Partners. Conceptualize, Plan and Execute Brand Plans around Customer and Trade.
Perfetti Van Melle
Dec 20142 yrs 4 mosMar 2017

Bengaluru Area, India

As Regional Spock for both Trade Marketing & GTM Led Initiatives. Led the GTM Efficiency piece aimed at Field Force Efficiency. Launched the GTM Piece for Bottom of Pyramid Coverage - which lead to incremental growth in Distribution & MS Gain across Key Brands. Launched Channel Level Loyalty Programs for Wholesale & Rural. Spearheaded the Rural Expansion Project with LMC - gained 8000 Rural Town Coverage across TN & Erstwhile AP.

Vinuthan’s AI Stack

claude
claude
gemini
gemini

Education

Kellogg Executive Education

Senior Management Program, Business Administration and Management, General

Kellogg Executive Education

20182018

PGDBM, Marketing

FORE School of Management, New Delhi

20052 yrs2007

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Headline

Trade Marketing | GTM | Sales Capability | Team Leader | Channel Marketing | FMCG | Ex Emami

About

My goals simply put is to grow with a growing organization. I want to work to make any organization - competetive, sustainable, relevant and differentiated. Specialties: Key Account Management, Relationship Management, Channel Sales, Retail Operation / Sales , Training and development of Sales staff, Media Planning, Marketing Strategy, Trade Marketing & Digital Marketing

Location

Bengaluru

AI stack

claude

gemini

Work experience

Head of Trade Marketing & GTM at Reliance Consumer Products Limited, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India, Building "SIL" as an Indian Foods Brand. Building & Executing the entire Where to Sell - How to Sell Piece. Ensuring Channel & Field Force Efficiency - bundled with Distribution Expansion. Executing for Winning at Consumer & Winning at Trade. Currently working on Salesforce - DMS & SFA roll-out across Firm.

Gen Manager - NSDM at Esme Consumer, Mar 2024 - Mar 2025 · 1 yr 1 mo, New Delhi, Delhi, India, Building ESME - adding value to GTM, Sales IT Infrastructure & Trade Marketing. Managing Team of 5, P&L Responsibility with Top Line Target Management. Added Cross Sell & Up-Sell Capability to SFA - leading to incremental Productivity & Bill Cut Value. Upgraded the DMS Capability to ensure better Scheme settlement, lower Expiry due to Stock Ageing. Initiated BI Integration to DMS & SFA ( Power BI ).

D.G.M - Trade Marketing at Emami Ltd, Aug 2022 - Mar 2024 · 1 yr 8 mos, Kolkata, West Bengal, India, Managing the Hair Care Portfolio along with Male Grooming Portfolio (750 CR) - Spearheading the New Product Launches from GTM Perspective; End to End Demand Planning ; Financial Budgeting ; Trade Marketing Calendar - planning & execution. Rolled Out Rural Distribution Expansion Module with LMC; Lead to incremental coverage of 35000 Rural Villages across India with Market Share gain across Power Brands. Awarded War on Waste Champion - for Project with AT Kearney aimed at Cost Optimization across GTM; Trade Marketing Initiatives.

A.G.M - Trade Marketing at Emami Ltd, Feb 2019 - Aug 2022 · 3 yrs 7 mos, Kolkata, West Bengal, India, Manage Power Brands - Navratna & Kesh King, 7 Oils in One. (1000Cr Portfolio) & Zandu Foods . Launched Training & Productivity led Initiative UMANG - this was digital initiative aiming at good sales practices; better productivity metrics; better sales pitch with product knowledge & best in class execution - aimed at Share of Shelf, Merchandising & shopper Marketing Initiatives. Managed the entire Demand Planning Process for Emami CCD till Mar'21, including development of Statistical Forecasting Modelling with E&Y

Senior Marketing Manager at JACPL, Mar 2017 - Feb 2019 · 2 yrs, Delhi Area, India, Brand Custodian for Key Adhesive brands of Jivanjor and Vamicol. Re-launched Vamicol with entire GTM & Trade Marketing. Launched EDGE ( Every Day Great Execution ) - focused on both Field Force Productivity Metrics linked to Same-Store Growth - with Channel Programs. Launched the Entire Influencer Program aimed at Contractors, Carpenters & Channel Partners. Conceptualize, Plan and Execute Brand Plans around Customer and Trade.

Regional Trade Marketing Manager at Perfetti Van Melle, Dec 2014 - Mar 2017 · 2 yrs 4 mos, Bengaluru Area, India, As Regional Spock for both Trade Marketing & GTM Led Initiatives. Led the GTM Efficiency piece aimed at Field Force Efficiency. Launched the GTM Piece for Bottom of Pyramid Coverage - which lead to incremental growth in Distribution & MS Gain across Key Brands. Launched Channel Level Loyalty Programs for Wholesale & Rural. Spearheaded the Rural Expansion Project with LMC - gained 8000 Rural Town Coverage across TN & Erstwhile AP.

Education

Senior Management Program, Business Administration and Management, General, Kellogg Executive Education

PGDBM, Marketing, FORE School of Management, New Delhi