Headline

Head of Brand & Content Marketing - Karnataka - SUN TV Network | Former Network18, Disney Star, Asianet News, Reliance Broadcast | YouTube Personality & Social Media Influencer

About

"Results-driven Marketing Professional with over 15 years of proven success in Media and Brand Marketing. I bring a dynamic blend of creativity, strategic thinking, and a relentless commitment to driving organizational growth in highly competitive markets. With a passion for excellence, I believe a brand is the embodiment of a company’s reputation—just as a reputation is built through consistently delivering on ambitious goals. Let’s connect to explore how we can collaborate in building impactful brand experiences that resonate and endure."

Location

Bengaluru

AI stack

claude code

claude

Work experience

Head of Brand and Content Marketing at Sun TV Network Limited, Jun 2022 - Present · 4 yrs 4 mos, Bengaluru, Karnataka, India, Head of Brand & Content Marketing | Driving Growth for Kannada Language Cluster | Strategic Planning | Integrated Marketing | PR & Event Management | Budgeting & Vendor Management | Cross-Functional Collaboration In my role as the Head of Content & Brand Marketing for the Karnataka Cluster, I lead the promotion of Kannada language shows by implementing strategic marketing plans with approved budgets. I analyze the effectiveness of pre and post-marketing efforts for each program, ensuring optimal results. My key responsibilities include: • Conceptualizing and delivering integration ideas to sales teams and sponsors for both fiction and non-fiction shows, ensuring end-to-end execution. • Managing PR activities for new shows to generate buzz and increase audience engagement. • Organizing reach activity events across different parts of Karnataka in collaboration with programming teams and production houses. • Developing marketing budgets, overseeing media buying and planning, managing vendors, and negotiating contracts for successful show launches. • Evaluating program performance and implementing creative planning for effective marketing campaigns. • Facilitating smooth coordination between technical, operations, graphics, and finance teams to ensure streamlined channel processes. • Collaborating with advertising agencies by providing comprehensive brand briefs to boost program and channel viewership. • Managing end-to-end execution of marketing creatives, including vendor selection, negotiation, and payment processes. • Ensuring seamless flow of marketing activities and internal audits with the finance team. Through my strategic approach and cross-functional collaboration, I aim to drive the success of our programs and enhance the overall viewership and brand image of the channel.

Senior Manager - Focus Marketing at Network18 Media & Investments Limited, Sep 2020 - Jun 2022 · 1 yr 10 mos, Bengaluru Urban, Karnataka, India, Regional Language Focus Marketer | News18 Bouquet (Kannada, Tamil, Malayalam, Bangla, Marathi, Assamese (North East), Odia & Gujarati) | Program Launches | Brand Solutions | Stakeholder Collaboration | Revenue Optimization As a dedicated Regional Language Focus Marketer for the News18 Bouquet, I played a pivotal role in driving marketing initiatives for diverse language channels including Kannada, Tamil, Malayalam, Bangla, Marathi, Assamese (North East), Odia, and Gujarati. My responsibilities included: • Generating innovative ideas and successfully launching new programs, impactful shows, events, and brand solutions. • Developing and managing a monthly activity calendar across multiple brands, collaborating closely with sales, editorial, and other support functions. • Engaging with the sales team, clients, and agencies to understand brand requirements and deliver tailored solutions within the organization's framework. • Working alongside creative, media, and digital agencies to ensure effective campaign rollouts and achieve desired outcomes. • Equipping the sales team with comprehensive sales support tools and maintaining a quick turnaround time (TAT) for their requirements. • Collaborating closely with stakeholders such as editorial, production, creative, and technology teams to ensure seamless project execution. • Conducting rigorous quality control checks throughout the project lifecycle while also managing the project's profitability and overall P&L. • Providing support to the sales team in achieving 100% revenue targets through strategic marketing initiatives. By leveraging my expertise in regional language marketing and fostering strong collaborations, I consistently contributed to the revenue optimization and success of the News18 Bouquet.

Senior Manager - Marketing at Shriram Properties Ltd, Sep 2019 - Sep 2020 · 1 yr 1 mo, Bengaluru, Karnataka, India, Key Responsibilities & Achievements: · Managed Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities for several flagship projects, including Dil Chahta Hai, Green Field, Blue, Rain Forest, Southern Crest, Earth, Chirping Woods, Summit, Luxor, and Sameeksha. · Collaborated closely with the sales team to drive lead generation through strategically planned marketing campaigns and customer engagement initiatives. · Planned and executed BTL activities for new project launches and existing developments, ensuring maximum market penetration, brand visibility, and customer engagement. · Oversaw the end-to-end execution of marketing campaigns, from conceptualization and budgeting to implementation and performance tracking. · Managed vendor relationships, including negotiations, contract finalization, execution monitoring, and payment coordination, ensuring timely delivery and cost efficiency. · Supervised SAP-related marketing processes and coordinated with finance teams to facilitate smooth internal audits and compliance requirements. · Developed comprehensive marketing and brand briefs for creative and media agencies, driving successful lead generation and brand promotion campaigns. · Implemented targeted micro-marketing strategies to enhance brand visibility and increase project-specific customer acquisition. · Designed and implemented a benchmark marketing costing model that optimized marketing budgets, collateral production, and printing expenditures. · Planned and executed high-impact events, including project launch events, Channel Partner (CP) Meets, Right4U Investor Edition, and the Right4U Annual Event. Key Contribution: Successfully enhanced brand visibility, generated quality leads, strengthened channel partner engagement, and contributed to the overall sales and marketing success of Shriram Properties' Bengaluru portfolio through strategic marketing initiatives and effective execution.

Brand Consultant at Siri Kannada - Goldenmen Studios Pvt Ltd, Aug 2018 - Sep 2019 · 1 yr 2 mos, Bengaluru Area, India, Siri Kannada is a New Movie & Entertainment Channel launched by Goldenmen Studios Pvt Ltd which is located in Bengaluru. Brand Management, Media Planning & Buying, Brand Building, Brand Equity, Campaigns, Cost saving towards Marketing Budgets, Brand Metrics, ATL & BTL Activities, Event Handling, etc. Handling External Agencies, OOH, Team function, Cross-Functional activities

Assistant Manager - Channel Marketing at Disney Star, Jul 2015 - Jul 2017 · 2 yrs 1 mo, Bengaluru Area, India, Start TV India - Star Suvarna & Star Suvarna Plus - Kannada Regional Channels • Promote shows of Star Suvarna & Star Suvarna plus with ratified Marketing Planning budget & analyzing the Pre & Post Marketing of respective programs. • Conceptualization, beheading & delivering the integrations ideas to sales & approved sponsors through various shows (Fiction & Non-Fiction) and ensuring the concept ideas have been initiated and executed (End to End process) • Planning Marketing Budget, Media Buying & Planning, Vendor Management, Gassing for the shows • Aiding PRS team to generate more revenue other than FCT. • Barter Deals from various Traditional media (TV, Print, Radio & Outdoor) • Program evaluation for Sales & Creative planning for marketing activities. • Coordination between various teams to execute the channel process in a smooth way (Technical, Operations, Sales, Gfx, Finance). • Constructing a Brand brief to advertising agencies and executing the same to increase viewership of the program & Channel • Planning and execution of Marketing creatives from end to end. Vendor Management - Discussing, Initializing, Negotiating, Executing & Payments. • Managed the SAP team to ensure a smooth flow of Marketing activities and Internal Audits from the Finance team • Managed & supported Marketing teams like Research, Digital, PR & Etc.

Education

PG Diploma, Brand Management, Seneca Polytechnic

Master of Business Administration (M.B.A.), Marketing, RNS Institute of Technology - India