Content Marketing Manager at greytHR

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

India

Remote

Bengaluru, Karnataka, India




Bachelor of Science - BS, Fashion/Apparel Design
International Institute of Fashion Design
High School, Schooling
Royal Palace School
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By day, I lead content strategy at one of India’s leading HR tech brands. By night (and weekends, and in between coffee breaks), I’m building ShipdeHop—India’s alt courier movement. ShipdeHop is a bootstrapped, people-powered delivery platform that connects senders with verified travelers heading in the same direction. Think BlaBlaCar—but for parcels. Why? Because logistics shouldn’t cost a fortune or take forever. We’re reimagining deliveries to be faster, cheaper, and hyper-local—without burning investor cash. It’s not easy juggling both worlds. But when you believe in the mission, hustle becomes habit. If you’re a traveler looking to earn, a brand tired of courier delays, or someone building crazy things with a full-time job—let’s jam. Reach me at vinod@shipdehop.com | www.shipdehop.com
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Content Marketing Manager at Greytip Software Pvt. Ltd., Feb 2024 - Present · 2 yrs 3 mos, Bengaluru, Karnataka, India, As the Content Marketing Manager, I play a pivotal role in driving our digital narrative forward, crafting compelling stories that resonate with our audience and drive engagement. - Conceptualizing and developing captivating stories and content strategies that resonate with target audiences. - Producing high-quality content across various platforms, including blogs, articles, newsletters, and social media. - Translating complex concepts into compelling narratives to simplify and communicate intricate business ideas. - Ensuring accuracy by conducting thorough research to maintain credibility and precision in all content. - Implementing diverse content strategies by creating and managing content for email campaigns, social media, and advertisements to enhance brand visibility. - Driving audience engagement through the development and execution of comprehensive content marketing strategies to boost engagement and drive results.
Founder | CEO | Director at Shipdehop, Oct 2023 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India
Marketing Copywriter at Educate Online Inc., Aug 2023 - Feb 2024 · 7 mos, India, - Create compelling sales-focused content for various mediums, including banners (INST/FB/Google/etc.), landing pages, emails, brochures, and more. - Develop engaging scenarios and scripts for videos on our Youtube channel and Youtube ads, effectively capturing the audience's attention and driving conversions. - Craft SEO-adopted articles for the company's website blog, strategically incorporating relevant keywords and themes to attract and engage the target audience. - Skillfully address the distinct pain points and needs of the audience through persuasive text, resulting in successful lead generation and conversion. - Analyze performance metrics associated with different pieces of content, utilizing data insights to refine and enhance text performance. - Exhibit a knack for producing high-quality content swiftly and efficiently, meeting project deadlines without compromising on excellence.
Writing Consultant at IAPWE | International Association of Professional Writers and Editors, Oct 2022 - Aug 2023 · 11 mos, Remote, I am appointed as the CCE of IAPWE, where I review and approve content for various kinds of publications.
Senior Content Writer at Dayspring Technologies, Mar 2023 - Jul 2023 · 5 mos, Bengaluru, Karnataka, India, As a Content Writer, I develop and execute a cross-platform content strategy to build our brand and online presence. I write, edit, and proofread content for our product blog, emails, and website. I brainstorm with product and marketing teams to develop new content ideas, and provide editorial and creative support to our marketing and design teams. In addition to writing and editing content, I create user documentation for new and existing product features. I work closely with product teams to ensure that our users have access to clear and concise documentation that helps them get the most out of our products. I also manage content across all platforms, including email and social media. I develop and execute email marketing campaigns, manage social media accounts, and ensure that all content is optimized for search engines. Overall, my experience as a Content Writer has been highly rewarding, and I continue to develop my skills in this field. I'm excited to work with a team that is dedicated to creating high-quality content that engages and informs our audience.
Bachelor of Science - BS, Fashion/Apparel Design, International Institute of Fashion Design
High School, Schooling, Royal Palace School