Headline

Delivering Market Ready Designs @HUL | Design & Brand Governance

About

I work at the intersection of brand strategy, design systems, and execution at scale. With 8+ years of experience across FMCG and global organisations, I specialise in design operations and brand governance—architecting how brand vision translates into consistent, market-ready outcomes across complex supply chains, agencies, and vendors. At Hindustan Unilever, I’m an Artwork Production Specialist directing the creative lifecycle for ~85% of the Skin Cleansing portfolio (Dove, Dove Men+Care, Lifebuoy, Lux, Pears), ensuring visual integrity, legal compliance, and on-time readiness across high-volume launches. My role centres on building and running the systems—standards, approval frameworks, and delivery models—that allow brands to scale across print and digital without dilution. Previously at CACTUS Communications, I led design teams delivering marketing communications, editorial, and identity work for global universities and institutions, including large multi-stakeholder and national initiatives. Alongside my core role, I was selected through a competitive process to lead a global Career & Culture squad within Unilever’s Marketing Services, working across regions to drive learning, career growth, and team culture. I’m particularly interested in corporate branding, brand language systems, and creative governance, and I’m growing toward leadership roles where strategy, systems, and creative excellence intersect.

Location

Mumbai

AI stack

cursor

opencode

Work experience

Senior Global Artwork Production Specialist at Unilever, May 2026 - Present · 4 mos, Mumbai, Driving Key innovations for Prominent brands under the Beauty & Wellbeing unit for Unilever's NAME & Turkey Regions

Artwork Production Specialist at Unilever, Feb 2024 - Present · 2 yrs 7 mos, Mumbai, Maharashtra, India, Direct design operations and brand governance across Skin Cleansing and Fabric Enhancers, supporting brands including Dove, Dove Men+Care, Lifebuoy, Lux, Pears, and Comfort. Own the end-to-end artwork delivery system, coordinating agencies, suppliers, and 75+ cross-functional stakeholders to translate brand vision into legally compliant, high-quality, market-ready packaging and digital assets at scale. Ensure consistency, accuracy, and on-time readiness across national and premium launches. Key Impact (2024–2025) 1. Governed artwork delivery for ~85% of HUL’s Skin Cleansing portfolio 2. Led high-visibility launches including Lifebuoy – Maha Kumbh 2025 and Dove portfolio relaunches 3. Enabled Dove Serum Bars & Bodywash and Comfort Premium Fabric Enhancers launches 4. Established portfolio-level design and quality governance across suppliers and channels

Design Manager at Cactus Communications, Jul 2022 - Feb 2024 · 1 yr 8 mos, Remote, Led a multidisciplinary design team delivering marketing communications, editorial, and identity work for Indian and global clients. Directed creative delivery systems—briefing, review standards, and timelines—ensuring clarity, consistency, and on-time execution across complex, multi-stakeholder projects. Key Impact 1. Managed and mentored a team of 5 designers 2. Led high-visibility initiatives including G20-related projects, IIT Roorkee, and Ashoka University 3. Delivered large-format reports and communication assets for global universities and institutions, including work aligned to UN SDG frameworks

Design Lead at Cactus Communications, Aug 2021 - Jul 2022 · 1 yr, Remote, Built a new design vertical from the ground up, establishing creative standards and review mechanisms for global clients.

Graphic Designer at Cactus Communications, Oct 2019 - Aug 2021 · 1 yr 11 mos, On-site, Delivered print and digital assets for global science and corporate communication accounts.

Graphic Design Intern at SIXOFUS Design, May 2018 - Jul 2018 · 3 mos, Mumbai Metropolitan Region

Associate Video/Graphic Design Intern at Cactus Communications, Jul 2014 - Sep 2014 · 3 mos, Mumbai Metropolitan Region, Worked on designing Videos for In-house assignments and few Client based interview videos while extending support in few graphic driven projects

Education

Post Graduate Diploma in Communication Design, Design and Visual Communications, General, D.J. Academy of Design

Diploma in Japanese Language and Culture, Japanese Language and Literature, Professional Foreign Language Center