---
title: "Vineet Ranjan Maitrey - Growth & Business Expansion in Lucknow | Tal"
description: "Meet Vineet Ranjan Maitrey, Growth @ Kuku | IIM Ahmedabad | IIT Patna | Mentor @ Rodha | Ex Intern - Silver Consumer Electricals based in Lucknow. AI stack includes claude, deepseek, and gemini."
image: "https://tal.club/meet/vineet-ranjan-maitrey/share-image"
---

# Vineet Ranjan Maitrey on Tal

## Headline

Growth @ Kuku \| IIM Ahmedabad \| IIT Patna \| Mentor @ Rodha \| Ex Intern \- Silver Consumer Electricals

## About

IIM Ahmedabad MBA and IIT Patna graduate, currently driving growth at KukuFM \(Mebigo Labs\), one of India's largest audio and micro\-drama content platforms\. I own performance marketing for KukuTV shows on Meta: 500\+ live ads across 30\+ campaigns on an INR 12 lakh weekly budget\. Since taking charge, I've cut blended CPI by roughly 10% through continuous creative, bid, and budget optimization\. Beyond campaigns, my work spans the full growth stack: diagnosing monetization funnels for payment\-constrained user segments, building market\-mapping frameworks that guided regional expansion across 22\+ shows, and running a content pod that shipped 600\+ creatives\. Before this, I interned at Silver Consumer Electricals through IIMA's summer placement, where I audited INR 235\+ Cr of sales data across 2,500\+ channel partners and built the KPI framework for a 10,000\+ SKU rebranding rollout\. The internship converted to a PPO\. What I enjoy most is the seam between analysis and execution: taking an ambiguous problem, structuring it, and then actually shipping the answer\. Competition wins at the AI StratEdgy Hackathon \(1st of 12 teams\) and HUL FinAce \(Top 30 of 3,500\+ teams\) come from the same instinct\. I am comfortable working with data, collaborating across functions, and taking ownership in fast\-moving environments\. Alongside academics, I have held leadership roles that strengthened my ability to manage teams, stakeholders, and deadlines\. I value integrity, clarity of thought, and learning through doing, and I am keen to build a career focused on long\-term impact\.

## Location

Lucknow

## AI stack

claude

deepseek

gemini

grok

ChatGPT

## Work experience

Growth & Business Expansion at Kuku, Apr 2026 \- Present · 6 mos, Bengaluru, • Currently Co\-Leading the expansion of KukuTV app in 6 GCC countries via targeted marketing and content localisation\. Conducted end\-to\-end strategic analysis of KukuTV’s ad\-supported monetization model for non\-UPI \(payment\-constrained\) user segments against competitor benchmarks, spanning UX research, Meta ads data, and WBR metric analysis; authored the resulting strategy document for senior leadership across three stakeholder functions • Manage the Meta ads portfolio for KukuTV shows across 800\+ live ads and 30\+ campaigns on an INR 12 lakh weekly budget; reduced blended CPI by ∼10% \(INR 5\.8 to INR 5\.2\) via continuous bid, budget, and creative optimization • Designed a growth measurement framework for a new consumer app, defining the North Star metric \(D7 Retained & Rewarded Users\), Meta campaign architecture, and MMP\-based custom event tracking for attribution\. • Led the Hindi\-language content POD spanning 600\+ creatives across 5\+ shows; deployed Google Ads creatives across 20\+ content IPs and facilitated regional\-language expansion of 22\+ shows

Mentor at Rodha, Mar 2026 \- Present · 7 mos, Remote

Cell Member at Media Cell, IIM Ahmedabad, Jun 2025 \- Mar 2026 · 10 mos, Ahmedabad, Co\-Developed a dynamic event timeline tracker calendar, optimisng the Club's resource allocation and event planning\. Supported on\-ground media coverage of Section Parades during TNite 2025 featuring 400\+ participants\. Provided and collated photos and videos of the event\. Co\-Organised the Media Cell pitch and presentations during Club Run 2025, pitched to 500\+ students leading to 90\+ applications

Cell Member at EOSC \- IIM Ahmedabad, Aug 2024 \- Mar 2026 · 1 yr 8 mos, Ahmedabad, • Conducted the EOSC Olympics and Paralympics Quiz on World Paralympics Day 2025 with 50\+ participants\. • Conducted and evaluated 15\+ interviews on 4\+ parameters for selections into EOSC during Club Run 2025\. • Mentored DA students under Buddy system for two tenures as member of Acads cell EOSC for 2 consecutive years\. • Provided on ground logistical support to 5\+ DA students during Cluster 1 of Summer Placements IIMA 2025\.

Cell Member at Equipoise\- The Economics Club of IIM A, Aug 2024 \- Mar 2026 · 1 yr 8 mos, Ahmedabad, Co\-authored Equipoise Economics Primer \(1k\+ readership\) for placement preparation across 5 domains\. Co\-Led the Equipoise Club Pitch and presentation during Club run 2025\. Pitched to 400\+ students

## Education

Master of Business Administration \- MBA, Indian Institute of Management Ahmedabad

Bachelor of Technology, Civil Engineering, Indian Institute of Technology, Patna

[View the original profile](https://tal.club/meet/vineet-ranjan-maitrey)

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