Headline

Growth @ Kuku | IIM Ahmedabad | IIT Patna | Mentor @ Rodha | Ex Intern - Silver Consumer Electricals

About

IIM Ahmedabad MBA and IIT Patna graduate, currently driving growth at KukuFM (Mebigo Labs), one of India's largest audio and micro-drama content platforms. I own performance marketing for KukuTV shows on Meta: 500+ live ads across 30+ campaigns on an INR 12 lakh weekly budget. Since taking charge, I've cut blended CPI by roughly 10% through continuous creative, bid, and budget optimization. Beyond campaigns, my work spans the full growth stack: diagnosing monetization funnels for payment-constrained user segments, building market-mapping frameworks that guided regional expansion across 22+ shows, and running a content pod that shipped 600+ creatives. Before this, I interned at Silver Consumer Electricals through IIMA's summer placement, where I audited INR 235+ Cr of sales data across 2,500+ channel partners and built the KPI framework for a 10,000+ SKU rebranding rollout. The internship converted to a PPO. What I enjoy most is the seam between analysis and execution: taking an ambiguous problem, structuring it, and then actually shipping the answer. Competition wins at the AI StratEdgy Hackathon (1st of 12 teams) and HUL FinAce (Top 30 of 3,500+ teams) come from the same instinct. I am comfortable working with data, collaborating across functions, and taking ownership in fast-moving environments. Alongside academics, I have held leadership roles that strengthened my ability to manage teams, stakeholders, and deadlines. I value integrity, clarity of thought, and learning through doing, and I am keen to build a career focused on long-term impact.

Location

Lucknow

AI stack

claude

deepseek

gemini

grok

ChatGPT

Work experience

Growth & Business Expansion at Kuku, Apr 2026 - Present · 6 mos, Bengaluru, • Currently Co-Leading the expansion of KukuTV app in 6 GCC countries via targeted marketing and content localisation. Conducted end-to-end strategic analysis of KukuTV’s ad-supported monetization model for non-UPI (payment-constrained) user segments against competitor benchmarks, spanning UX research, Meta ads data, and WBR metric analysis; authored the resulting strategy document for senior leadership across three stakeholder functions • Manage the Meta ads portfolio for KukuTV shows across 800+ live ads and 30+ campaigns on an INR 12 lakh weekly budget; reduced blended CPI by ∼10% (INR 5.8 to INR 5.2) via continuous bid, budget, and creative optimization • Designed a growth measurement framework for a new consumer app, defining the North Star metric (D7 Retained & Rewarded Users), Meta campaign architecture, and MMP-based custom event tracking for attribution. • Led the Hindi-language content POD spanning 600+ creatives across 5+ shows; deployed Google Ads creatives across 20+ content IPs and facilitated regional-language expansion of 22+ shows

Mentor at Rodha, Mar 2026 - Present · 7 mos, Remote

Cell Member at Media Cell, IIM Ahmedabad, Jun 2025 - Mar 2026 · 10 mos, Ahmedabad, Co-Developed a dynamic event timeline tracker calendar, optimisng the Club's resource allocation and event planning. Supported on-ground media coverage of Section Parades during TNite 2025 featuring 400+ participants. Provided and collated photos and videos of the event. Co-Organised the Media Cell pitch and presentations during Club Run 2025, pitched to 500+ students leading to 90+ applications

Cell Member at EOSC - IIM Ahmedabad, Aug 2024 - Mar 2026 · 1 yr 8 mos, Ahmedabad, • Conducted the EOSC Olympics and Paralympics Quiz on World Paralympics Day 2025 with 50+ participants. • Conducted and evaluated 15+ interviews on 4+ parameters for selections into EOSC during Club Run 2025. • Mentored DA students under Buddy system for two tenures as member of Acads cell EOSC for 2 consecutive years. • Provided on ground logistical support to 5+ DA students during Cluster 1 of Summer Placements IIMA 2025.

Cell Member at Equipoise- The Economics Club of IIM A, Aug 2024 - Mar 2026 · 1 yr 8 mos, Ahmedabad, Co-authored Equipoise Economics Primer (1k+ readership) for placement preparation across 5 domains. Co-Led the Equipoise Club Pitch and presentation during Club run 2025. Pitched to 400+ students

Education

Master of Business Administration - MBA, Indian Institute of Management Ahmedabad

Bachelor of Technology, Civil Engineering, Indian Institute of Technology, Patna