---
title: "Vineet Khanna - Co-Founder in Bengaluru | Tal"
description: "Meet Vineet Khanna, Building Supertails.com based in Bengaluru."
image: "https://tal.club/meet/vineet-khanna/share-image"
---

# Vineet Khanna on Tal

## Headline

Building Supertails\.com

## About

Aim to make a significant contribution in the field of supply chain\. Specialties: Product Management, Sales, Product Strategy, Marketing Communication

## Location

Bengaluru

## Work experience

Co\-Founder at Supertails, Jan 2021 \- Present · 5 yrs 8 mos, Bengaluru, Supertails\.com is a first\-of\-its\-kind platform that supports the ever increasing pet parent community by providing trustworthy veterinary care and a one\-stop solution for pet food and supplies\. Supertails\.com is differentiated by its unique proposition of fully digital tele\-health consultation services made available through a team of highly experienced in\-house veterinarians\. With doorstep delivery service available across the country, Supertails\.com aims to bring the pet parents closer to the largest assortment of pet supplies from India and across the globe

SVP Operations at Licious \- World\-class meats & seafood\. Home delivered\., Sep 2017 \- Dec 2020 · 3 yrs 4 mos, Bengaluru Area, India, Responsible for Last Mile Operations, City Expansion, Micro\-market penetration, Infrastructure development and Inventory planning at Licious\. Launched 7 cities with expanding coverage up\-to additional 80 Micro markets\. Built and project managed more than 1\.5 Lac sft of cold chain enables processing space adhering to world class quality and food safety norms\.

Associate Vice President at Snapdeal, Dec 2016 \- Aug 2017 · 9 mos, New Delhi Area, India, Heading the Special Projects and Strategy vertical in Supply Chain at Snapdeal

Senior Director, First Mile \- Supply Chain at Snapdeal, Dec 2015 \- Nov 2016 · 1 yr, New Delhi, Heading the First Mile function at Snapdeal\. Responsible for Warehousing Operations, Packaging Fulfilment and Design, and Courier Pickups within First Mile at SCM in Snapdeal\. Determined to make the overall fulfilment experience to the Snapdeal customer as rewarding as possible at the right cost\.

Director, Transport \- Supply Chain at Snapdeal, Apr 2015 \- Dec 2015 · 9 mos, New Delhi Area, India, Conceptualized, designed and implemented the self transportation network from scratch for Snapdeal across 22 cities and more than 1000 lanes\. Led to improvement in overall customer metrics through the self transport channel as compared to traditional 3PL transportation model\.

TAS \(Tata Administrative Services\) Manager : Branding \- Premium Housing at Tata Housing Development Company Limited, Aug 2013 \- Nov 2014 · 1 yr 4 mos, Mumbai Area, India, Product Management • Responsible for pricing, inventory phasing, planning and maintenance of sales velocity of premium residential developments; • Responsible for on\-ground and ATL activations\. Also instrumental in design of consumer and sales associate schemes for increasing sales velocity • Ensuring Brand discipline of all handled brands as per annual marketing plan and adherence to brand guidelines and character Marketing Communications • Spearheaded the conceptualization of brand positioning of residential projects \- Marketing communication and branding of premium and luxury projects in the portfolio • Project identity and collateral creation with Creative and Digital agencies; Media vehicle selection basis market/customer segment; marketing budget allocation; Press launches of projects • Spearheading Project SOS \(Save Our Snow Leopards\)\-A unique crowd funding Initiative in partnership with WWF\-India\. Responsible for communication plan & program design of the same

TAS Manager at Tata Administrative Services, Mar 2009 \- Nov 2014 · 5 yrs 9 mos, Mumbai, I shall be working for the prestigious Tata Administrative Services with effect from June, 2009

## Education

PGDM, Management, Indian Institute of Management, Lucknow

2007 B\. Tech, Electrical Engineering, Visvesvaraya National Institute of Technology, Nagpur

[View the original profile](https://tal.club/meet/vineet-khanna)

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