Headline

Category Manager – Baby at amazon.in⁠ | FMS Delhi | Category Growth | Pricing Strategy | Vendor Management | Ecommerce | FMS Delhi

About

I work at the intersection of ecommerce, pricing, category growth and marketplace strategy, currently leading charter areas within the Baby business at amazon.in⁠ Across Amazon, Asian Paints and udaan, I’ve worked on category growth, pricing, vendor management, P&L ownership, GTM execution and business expansion initiatives across online and offline channels. I enjoy solving ambiguous business problems using a mix of analytics, customer understanding and execution rigor. MBA from Faculty of Management Studies Delhi.

Location

Bengaluru

Work experience

Category Manager - Baby at Amazon, Jun 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India, Currently leading the emerging baby hardlines category at Amazon. This includes strollers, walkers, high chairs, activity and entertainment, baby safety, etc

Area Manager at Asian Paints, Apr 2023 - Jun 2025 · 2 yrs 3 mos, Kolhapur, Maharashtra, India, 1. Delivered a business of 300cr across 8 different verticals giving a 12% Value growth and 15% Volume growth in FY'24 2. Handles a team of 22. 14 TSEs, 2 SSEs and 6 off-role employees to drive the overall business in Kolhapur unit. 3. Handle an active dealer set of more than 450 dealers (3% increase YoY). 4. Delivered the highest growth in the country in the new product (Royale Glitz - 235% growth).

Category Manager at udaan.com, Dec 2022 - Apr 2023 · 5 mos, Hybrid, - Category Manager for Speakers, Smartwatch and Smart Tech categories at Udaan handling a total category of 60cr - Key Account Manager for 5 Strategic Vendor Brands contributing to ~30cr of revenue - Brand Manager for 2 private labels of Udaan, growing them to a 1.5cr revenue/month

Portfolio Manager at udaan.com, Nov 2022 - Apr 2023 · 6 mos, Bengaluru, Karnataka, India

Program Manager at udaan.com, May 2022 - Nov 2022 · 7 mos, Bengaluru, Karnataka, India

Finance Secretary at Faculty of Management Studies - University of Delhi, Mar 2021 - Apr 2022 · 1 yr 2 mos

Joint Finance Secretary at Faculty of Management Studies - University of Delhi, Sep 2020 - Mar 2021 · 7 mos

Pricing Manager at ICICI Prudential Life Insurance Company Limited, Jul 2019 - Sep 2020 · 1 yr 3 mos

Education

Master of Business Administration - MBA, Marketing, Faculty of Management Studies - University of Delhi

Master of Business Administration - MBA, Faculty of Management Studies - University of Delhi