Headline

Marketing Head | Brand, Growth & Revenue | AI Fluent Marketer | Building QueueBuster

About

I’ve spent 20 years doing the two things most marketers are often forced to choose between - building brands and driving revenue. Early in my career, I focused on brand building. Over the last decade, I’ve worked at the intersection of both, building brands that scale and deliver measurable business outcomes. Across fintech, F&B, e-commerce, and SaaS, I’ve led marketing for companies at very different stages - from Paytm during its early growth phase to Domino’s Pizza India launching successful products nationally & driving same-store growth, to HomeShop18 driving brand, PR & generating 10% of e-commerce revenue, to RapiPay scaling a fintech brand and merchant base by 3X. In my current role with QueueBuster, I own brand, social media, demand generation, PR, content, and events. Over the last year, we’ve reduced CAC by 50%, improved SQL conversion, and built a scalable content engine across reels, YT shorts, tutorial & demo videos, increasingly leveraging AI to drive speed and efficiency. I was recognised by the World Marketing Congress and CMO Asia as one of India’s Top Influential Marketing Leaders in 2022. That said, I’m far more interested in what’s next than what’s been done...building new growth engines using evolving platforms, tools, and ideas.

Location

Delhi

AI stack

antigravity

codex

claudecode

Work experience

Senior Vice President Marketing at QueueBuster POS, May 2026 - Present · 4 mos, At QueueBuster, I lead marketing across brand, growth, communications, and demand generation - building a B2B SaaS brand that not only stands out in a crowded market but also drives measurable business outcomes. I work closely with product, sales, and leadership teams to shape GTM narratives, strengthen customer acquisition, and build a consistent brand experience across digital and offline touchpoints. My role spans social media, content, website, PR, performance marketing, lead generation, and event strategy. Over the last few years, we’ve built a strong in-house content and creative engine for generating impactful content across relevant touch points such as Instagram, LinkedIn, Youtube and company's website, increasingly leveraging AI to improve content velocity and marketing efficiency. I also work closely with channel partners across India, UAE, and African markets on sales enablement initiatives, including campaign support, sales collaterals, product demos, and tutorial content. Beyond core marketing, I’m involved in pre-sales and growth initiatives for emerging business verticals, helping shape pitches, demos, and market outreach.

Vice President Marketing at QueueBuster POS, Apr 2023 - May 2026 · 3 yrs 2 mos

Vice President Marketing at Rapipay Fintech Private Limited, Oct 2022 - Apr 2023 · 7 mos, New Delhi, Delhi, India, At RapiPay, I led brand, digital, merchant acquisition, and product marketing during a key growth phase for the company. The role combined brand building with transaction-led growth, scaling merchant acquisition, strengthening engagement, and driving adoption in a highly competitive fintech and assisted financial services space. I worked across PR, offline marketing, performance marketing, CRM, partnerships, and product communication to build both visibility and trust for the brand. Marketing initiatives contributed to a 4X merchant growth in 2 years and helped drive ₹100 crore+ in monthly Gross Transaction Value (GTV). One of the more exciting parts of the role was building a challenger fintech brand through high-visibility campaigns, including IPL sponsorships and large-scale partnerships, and merchant-level BTL campaigns, while simultaneously driving retention through CRM-led engagement across SMS, email, app notifications, and WhatsApp. I also worked closely with Product and UX teams on app enhancements, feature launches, and customer experience improvements, while leading content and PR initiatives for both RapiPay and its parent organisation, Capital India Finance Ltd.

Associate Vice President Marketing at Rapipay Fintech Private Limited, Dec 2019 - Sep 2022 · 2 yrs 10 mos, Greater Delhi Area

Co-Founder and Head of Business at Ak films Advertising, Mar 2017 - Dec 2019 · 2 yrs 10 mos, New Delhi Area, India, • Co-founded a video production agency producing TV commercials, digital films, documentaries, and animation content for brands, ad agencies, and PSUs. • Managed creative strategy, P&L, business development and celebrity tie-ups. • Developed a deep understanding of content strategy and end-to-end video production - capabilities I now deploy directly in building in-house content teams

DGM Marketing at HomeShop18, Aug 2015 - Feb 2017 · 1 yr 7 mos, Noida, Uttar Pradesh, India, In this role, I headed brand marketing and digital marketing for HomeShop18. Below is the profile snapshot: - Offline Marketing (TV, Print, Radio, DTH) - Spearheading Marketing Calendar, Annual Marketing Budget - Digital Marketing - Media Planning & Buying - Social Media Marketing - Content and Influencer Marketing - Celebrity led launches for HomeShop18 TV Channel - Affiliate Marketing to drive e commerce business revenue - Alliances and Partnerships with Banks, PGs, Movies etc - PR and Internal Communication - Agency Management - Creative, PR, Media, Social Media - Team Management

Senior Marketing Manager at HomeShop18, Oct 2012 - Aug 2015 · 2 yrs 11 mos, Noida, Uttar Pradesh, India, Profile Snapshot: - Formulating marketing strategy and monthly promotional calendar - Preparing Annual Marketing budget - Offline Marketing (TV, Print, Radio, DTH) - Media Planning & Buying - Social Media Management - Consumer insights - Alliances and Partnerships with Banks, PGs, Movies etc - PR and Internal Communication - Agency Management - Creative, PR, Media, Social Media Achievement - Was awarded 'Employee of the year for 2013-14'

Brand Manager at Paytm, Sep 2011 - Oct 2012 · 1 yr 2 mos, Noida, Uttar Pradesh, India, Was responsible for: - Marketing Strategy, - Brand Building - ATL & BTL - Media Planning & Buying - Brand Logo & Brand Guidelines Creation - Email Marketing - Social Media - Partnerships

Education

MBE (Masters of Business Economics), Marketing, Delhi University

BBE (bachelor of Business Economics), Business Management, Delhi University