Headline

Strategy || SaaS

About

As an operator working closely with founders and leadership, I'm at the forefront of shaping strategic direction and the execution that follows. Across close to seven years, the work has spanned the full GTM surface (Sales, Marketing, RevOps, Customer Success, Professional Services), corporate strategy and long-range planning, board-approved business plans, organizational design, pricing strategy, and the cross-functional execution that makes any of it real. The vertical depth is BFSI in India and Healthcare in the US, with exposure across other markets and segments. Most recently, I've taken on Revenue Operations leadership for US markets alongside the strategy portfolio — to close the gap between the plan and the execution layer underneath, and to work inside the AI-led GTM stack. The foundation was four years at Deloitte Consulting on product strategy, GTM, SaaS / XaaS monetization, and digital and process transformation for Google, HPE, Cisco, NCR, and Twilio — and a year leading XaaS pricing and CPQ for GreyOrange's subscription business.

Location

Bengaluru

Work experience

Senior Manager-Strategy at LeadSquared, May 2024 - Aug 2026 · 2 yrs 4 mos, Partner to the Founders and Head of Strategy on corporate strategy, Org Strategy, vertical business plans, and US market expansion. Carry the Strategy & GTM portfolio alongside Revenue Operations leadership for US markets. Strategy & Planning • Corporate strategy and organizational planning — unit economics diagnosis across business units, portfolio prioritization, multi-year strategy resets. • Long-range and 5-year business plan modelling — sub-vertical strategy design, revenue and GTM phasing, product roadmap input, board deck construction, and co-presentation. • Annual Operating Plan development, investor communication, market-trend monitoring, and HR strategy input. • Customer cohort and churn analysis, ICP design, segmentation, and retention strategy across SMB and mid-market. Vertical & Market Execution • US Healthcare GTM build-out — segment research across payers, providers, behavioral health, and hospitals; ICP design, messaging, product fitment, cross-functional motion across SDR, BU planning, product, pre-sales, marketing, and sales. • BFSI GTM (India) — sub-vertical positioning (Lending, Insurance, Securities, FinTech), vertical marketing, product fitment, sales enablement. • Org design and BU verticalization — structural redesign, role consolidation, operating plan rebuild. • Competitive strategy and displacement motions — competitor diagnostics, productized counter-packages, cross-functional sales orchestration. Revenue Operations (Current) • Leading a team owning TAM sourcing, account and territory planning, CRM process and pipeline hygiene, funnel diagnostics, and sales outbound orchestration. • Building the AI-led GTM operating layer for US expansion — automation across enrichment, outbound, and CRM workflows using Clay, 6sense, n8n, and internal CRM. • ABM platform implementation across system flow, integration, analytics, and orchestration design for Sales, Marketing, and SDR on enterprise accounts.

Manager Corporate Strategy at LeadSquared, Jun 2023 - May 2024 · 1 yr, Working with the Leadership in the Strategy team on GTM Strategy, Corporate Strategy, New Business initiatives 1. Spearheaded multiple Go-to-Market (GTM) strategies for SaaS products across diverse industries, including BFSI, Healthcare, Real Estate, EdTech, Education, and SMB. 2. Successfully drove customer acquisition, reduced churn, and optimized sales strategies to enhance market penetration and operational efficiency. 3. Led strategic initiatives in industry verticalization, Cost optimization, Business planning, and Organization Strategy.

Assistant Manager - GTM Strategy at GreyOrange, Oct 2022 - Apr 2023 · 7 mos, India, • Developed and executed comprehensive GTM and pricing strategies for HW, SW, and Services on subscription model, resulting in a 2X revenue growth for the organisation. • Streamlined pricing processes by implementing CPQ system, enabling sellers to generate quotes with 3X faster time, contributing to $100M+ in sales for FY23. • Collaborated with cross-functional teams to create tailored sales proposals and deal reviews for complex deals, to enable higher contribution margins than average.

Consultant at Deloitte, Apr 2022 - Nov 2022 · 8 mos, India, -------Functional POC for a leading Data-center ops. organization--------- 1. Conducted 15+ Stakeholder workshops and demos to show the “art of the possible” across multiple PLM Platforms for capabilities such as BOM Management, Variant Management, Change Management, Supplier collaboration, Complaince Management etc. 2. Managed more than 200+ core PLM requirements as a functional consultant to demonstrate the Proof of Concept.

Analyst at Deloitte, Aug 2019 - Apr 2022 · 2 yrs 9 mos, Greater Bengaluru Area, ----------GTM Pricing Strategy Design for a High-tech Industry Player------------ • Conducted 10+ Stakeholder workshops to design and develop the pricing management process for subscription packages and products. • Managed a complete workstream from assessment to detailed design to define the future state Go-to-market strategy for the client. --------- Market Research for a CPaaS industry Market Leader--------- • Conducted Stakeholder interviews and secondary market research to provide recommendations for GTM strategy along with industry growth trends, driving 35% CAGR • Conducted Billing Item analysis, to reduce 3000+ Billing items to 300 cluster groups with net zero revenue erosion. ----- Detailed Process Design for a leading smartphone manufacturer----- • Conducted Change Impact Analysis for the Product development process, identifying 35-40% Non-Value-added activities directly impacting the product's launch to market. • Developed Business Case based on Change Impact analysis to realize $8M Annual cost benefits. • Defined industry-leading product development practices for major smartphone manufacturers, architecting the Product/SKU Management process, further developing capabilities for Managing Product/Packaging Variants to eradicate current state inefficiencies to the client’s satisfaction. • Developed the end-user training program for 4500+ Ops and Engg users --PLM Implementation for a global Hi-Tech device manufacturer with a footprint across 34 countries-- • Designed and Developed the next generation product development capabilities across a unified global SAP PLM instance by standardizing processes, integrating 9 legacy systems and harmonizing data model to increase operational efficiency. • Assisted the process and tool design to integrate different aspects of Product data – material master, BOM, mBOM, document, and variant configuration using engineering record platform, providing end-to-end support to the implementation phase.

Intern at Deloitte, Jan 2019 - Jul 2019 · 7 mos, Bengaluru, Karnataka, India, Designed process maps, detailing out the engineering change management process for a Hi-Tech Device Manufacturer

Summer Trainee at Jindal Stainless, May 2017 - May 2017 · 1 mo, Hisar, Haryana, India, Worked in Mechanical Testing Lab On Micro structures , Hardness, Impact Testing and UTM Machines .

Education

Bachelor of Technology, Mechanical Engineering, Manipal institute of technology

High School, Bharitya Vidya Bhavans Vidyashram , Jaipur