---
title: "Vinay Kumar Varanasi - Marketing Operations Specialist in Bengaluru | Tal"
description: "Meet Vinay Kumar Varanasi, Marketing Operations Specialist @ Nutanix | MarTech Pipeline Architect | Openprise, Salesforce & Wrike Admin | MS in Data Science based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/vinay-varanasi-1/share-image"
---

# Vinay Kumar Varanasi on Tal

## Headline

Marketing Operations Specialist @ Nutanix \| MarTech Pipeline Architect \| Openprise, Salesforce & Wrike Admin \| MS in Data Science

## About

I sit at the intersection of B2B Marketing Operations, advanced Data Science, and Workflow Automation\. Currently serving as a Marketing Operations Specialist at Nutanix, I architect automated MarTech data pipelines that eliminate manual operational overhead and drive high\-fidelity data intelligence\. With an educational background spanning an MS in Data Science from NJIT and a B\.Tech in Mechatronics Engineering, I bring a deeply analytical, systems\-level approach to global marketing infrastructure\. From deploying complex Openprise models to utilizing in\-house LLMs for modern persona segmentation, my goal is to turn chaotic corporate databases into pristine, scalable lead\-generation engines\. 🔧 Core Expertise: • MarTech & CRM Architecture: Openprise \(DaaS Pipeline Engineering\), Salesforce \(SFDC\), Wrike Administration\. • Data & Analytics: Python, SQL, Tableau Dashboarding, Database Hygiene, Predictive Modeling\. • Emerging Tech: Generative AI/LLM Workflows, Automation Pipelines, Robotics Process Automation\. Let’s connect to discuss MarTech scaling, operational efficiency, or data\-driven B2B strategies\.

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

Glean

Microsoft Copilot

## Work experience

Marketing Operations Specialist at Nutanix, Jan 2025 \- Present · 1 yr 9 mos, Bengaluru, 🚀 Openprise & DaaS Pipeline Architecture: Leading the end\-to\-end automation of the Data as a Service \(DaaS\) acquisition framework via Openprise across APAC; engineered a proactive acquisition model to optimize multi\-regional cross\-functional workflows\. 📊 Data Governance & CRM Hygiene: Revamped Salesforce database health by deploying unique email ID logic to eliminate record inflation\. Maintained and trained in\-house LLMs to scale automated persona segmentation for global targeting standards\. ⚙️ Wrike System Administration: Designed the central MOPS intake architecture; configured automated project triggers and built real\-time global resource/capacity dashboards for executive leadership\. 📈 Business Intelligence: Built robust Tableau dashboards across APAC, EMEA, and AMER, translating messy pipeline metrics into actionable executive reporting\.

Data Analyst at Phase Change Solutions, Inc\., Aug 2023 \- Aug 2024 · 1 yr 1 mo, United States, • Conducted exploratory data analysis \(EDA\) using IMVP Weather Normalization and Multi\-variable Regression \(MVR\), uncovering insights that improved product performance across seasonal variations\. • Developed and maintained interactive dashboards in Tableau and Excel, enhancing data visualization and enabling stakeholders to make informed decisions quickly\. • Utilized Jupyter Notebook and MATLAB for in\-depth analyses and model development, leading to an increase in forecasting accuracy\.

Graduate Student Assistant @ Office of Research at New Jersey Institute of Technology, Sep 2022 \- May 2023 · 9 mos, Newark, New Jersey, United States, • Coordinated and executed successful faculty research showcase events by managing logistics, organizing resources, and handling photography requirements\. • Fostered a culture of research among undergraduates by promoting research opportunities and supporting their involvement in research\-related activities\.

Graduate Tutor @ The Norma J\. Clayton '81 Learning Center at New Jersey Institute of Technology, Aug 2022 \- Sep 2022 · 2 mos, Newark, New Jersey, United States, • Provided academic support to undergraduate students by developing lesson plans, and leading group discussions for courses in Data Science\. • Mentored and coached students on academic performance, study skills, and time management strategies to help them achieve their academic goals\.

Data Analyst at Kautex Textron, Jul 2019 \- Aug 2020 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Analysed manufacturing data with Python and MySQL, resulting in an 80% reduction in power consumption for the regrind machine, translating to annual cost savings of ₹960000 per year\. • Designed and implemented a Part Counter System that streamlined operations, reducing the need for two team members per shift and improving overall productivity\. • Collaborated with cross\-functional teams to integrate six FANUC robots into the production line, optimizing efficiency and reducing cycle times by 30%\.

Intern at Bosch Rexroth India Limited, May 2018 \- Jul 2018 · 3 mos, Bidadi Plant, • Implemented the Shianin technique to enhance the First Pass Yield of the CBx Pump from 87% to 91%, contributing to improved product quality and reduced rework costs\.

## Education

Masters, Data Science, New Jersey Institute of Technology

Bachelor of Technology, Mechatronics, Robotics, and Automation Engineering, Manipal institute of technology

[View the original profile](https://tal.club/meet/vinay-varanasi-1)

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