Vinay Kumar Varanasi profile photo 1 on Tal

Vinay Kumar Varanasi

Marketing Operations Specialist @ Nutanix | MarTech Pipeline Architect | Openprise, Salesforce & Wrike Admin | MS in Data Science

Bengaluru

4+ years of work experience

Nutanix
Jan 20251 yr 9 mosPresent

Bengaluru

🚀 Openprise & DaaS Pipeline Architecture: Leading the end-to-end automation of the Data as a Service (DaaS) acquisition framework via Openprise across APAC; engineered a proactive acquisition model to optimize multi-regional cross-functional workflows. 📊 Data Governance & CRM Hygiene: Revamped Salesforce database health by deploying unique email ID logic to eliminate record inflation. Maintained and trained in-house LLMs to scale automated persona segmentation for global targeting standards. ⚙️ Wrike System Administration: Designed the central MOPS intake architecture; configured automated project triggers and built real-time global resource/capacity dashboards for executive leadership. 📈 Business Intelligence: Built robust Tableau dashboards across APAC, EMEA, and AMER, translating messy pipeline metrics into actionable executive reporting.
Phase Change Solutions, Inc.
Aug 20231 yr 1 moAug 2024

United States

• Conducted exploratory data analysis (EDA) using IMVP Weather Normalization and Multi-variable Regression (MVR), uncovering insights that improved product performance across seasonal variations. • Developed and maintained interactive dashboards in Tableau and Excel, enhancing data visualization and enabling stakeholders to make informed decisions quickly. • Utilized Jupyter Notebook and MATLAB for in-depth analyses and model development, leading to an increase in forecasting accuracy.
New Jersey Institute of Technology
Sep 20229 mosMay 2023

Newark, New Jersey, United States

• Coordinated and executed successful faculty research showcase events by managing logistics, organizing resources, and handling photography requirements. • Fostered a culture of research among undergraduates by promoting research opportunities and supporting their involvement in research-related activities.
New Jersey Institute of Technology
Aug 20222 mosSep 2022

Newark, New Jersey, United States

• Provided academic support to undergraduate students by developing lesson plans, and leading group discussions for courses in Data Science. • Mentored and coached students on academic performance, study skills, and time management strategies to help them achieve their academic goals.
Kautex Textron
Jul 20191 yr 2 mosAug 2020

Bengaluru, Karnataka, India

• Analysed manufacturing data with Python and MySQL, resulting in an 80% reduction in power consumption for the regrind machine, translating to annual cost savings of ₹960000 per year. • Designed and implemented a Part Counter System that streamlined operations, reducing the need for two team members per shift and improving overall productivity. • Collaborated with cross-functional teams to integrate six FANUC robots into the production line, optimizing efficiency and reducing cycle times by 30%.
Bosch Rexroth India Limited
May 20183 mosJul 2018

Bidadi Plant

• Implemented the Shianin technique to enhance the First Pass Yield of the CBx Pump from 87% to 91%, contributing to improved product quality and reduced rework costs.

Vinay’s AI Stack

claude
claude
gemini
gemini
ChatGPT
ChatGPT
Glean
Glean
Microsoft Copilot
Microsoft Copilot

Education

New Jersey Institute of Technology

Masters, Data Science

New Jersey Institute of Technology

20221 yr2023
Manipal institute of technology

Bachelor of Technology, Mechatronics, Robotics, and Automation Engineering

Manipal institute of technology

20154 yrs2019

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Vinay Kumar Varanasi on Tal

Headline

Marketing Operations Specialist @ Nutanix | MarTech Pipeline Architect | Openprise, Salesforce & Wrike Admin | MS in Data Science

About

I sit at the intersection of B2B Marketing Operations, advanced Data Science, and Workflow Automation. Currently serving as a Marketing Operations Specialist at Nutanix, I architect automated MarTech data pipelines that eliminate manual operational overhead and drive high-fidelity data intelligence. With an educational background spanning an MS in Data Science from NJIT and a B.Tech in Mechatronics Engineering, I bring a deeply analytical, systems-level approach to global marketing infrastructure. From deploying complex Openprise models to utilizing in-house LLMs for modern persona segmentation, my goal is to turn chaotic corporate databases into pristine, scalable lead-generation engines. 🔧 Core Expertise: • MarTech & CRM Architecture: Openprise (DaaS Pipeline Engineering), Salesforce (SFDC), Wrike Administration. • Data & Analytics: Python, SQL, Tableau Dashboarding, Database Hygiene, Predictive Modeling. • Emerging Tech: Generative AI/LLM Workflows, Automation Pipelines, Robotics Process Automation. Let’s connect to discuss MarTech scaling, operational efficiency, or data-driven B2B strategies.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Glean

Microsoft Copilot

Work experience

Marketing Operations Specialist at Nutanix, Jan 2025 - Present · 1 yr 9 mos, Bengaluru, 🚀 Openprise & DaaS Pipeline Architecture: Leading the end-to-end automation of the Data as a Service (DaaS) acquisition framework via Openprise across APAC; engineered a proactive acquisition model to optimize multi-regional cross-functional workflows. 📊 Data Governance & CRM Hygiene: Revamped Salesforce database health by deploying unique email ID logic to eliminate record inflation. Maintained and trained in-house LLMs to scale automated persona segmentation for global targeting standards. ⚙️ Wrike System Administration: Designed the central MOPS intake architecture; configured automated project triggers and built real-time global resource/capacity dashboards for executive leadership. 📈 Business Intelligence: Built robust Tableau dashboards across APAC, EMEA, and AMER, translating messy pipeline metrics into actionable executive reporting.

Data Analyst at Phase Change Solutions, Inc., Aug 2023 - Aug 2024 · 1 yr 1 mo, United States, • Conducted exploratory data analysis (EDA) using IMVP Weather Normalization and Multi-variable Regression (MVR), uncovering insights that improved product performance across seasonal variations. • Developed and maintained interactive dashboards in Tableau and Excel, enhancing data visualization and enabling stakeholders to make informed decisions quickly. • Utilized Jupyter Notebook and MATLAB for in-depth analyses and model development, leading to an increase in forecasting accuracy.

Graduate Student Assistant @ Office of Research at New Jersey Institute of Technology, Sep 2022 - May 2023 · 9 mos, Newark, New Jersey, United States, • Coordinated and executed successful faculty research showcase events by managing logistics, organizing resources, and handling photography requirements. • Fostered a culture of research among undergraduates by promoting research opportunities and supporting their involvement in research-related activities.

Graduate Tutor @ The Norma J. Clayton '81 Learning Center at New Jersey Institute of Technology, Aug 2022 - Sep 2022 · 2 mos, Newark, New Jersey, United States, • Provided academic support to undergraduate students by developing lesson plans, and leading group discussions for courses in Data Science. • Mentored and coached students on academic performance, study skills, and time management strategies to help them achieve their academic goals.

Data Analyst at Kautex Textron, Jul 2019 - Aug 2020 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Analysed manufacturing data with Python and MySQL, resulting in an 80% reduction in power consumption for the regrind machine, translating to annual cost savings of ₹960000 per year. • Designed and implemented a Part Counter System that streamlined operations, reducing the need for two team members per shift and improving overall productivity. • Collaborated with cross-functional teams to integrate six FANUC robots into the production line, optimizing efficiency and reducing cycle times by 30%.

Intern at Bosch Rexroth India Limited, May 2018 - Jul 2018 · 3 mos, Bidadi Plant, • Implemented the Shianin technique to enhance the First Pass Yield of the CBx Pump from 87% to 91%, contributing to improved product quality and reduced rework costs.

Education

Masters, Data Science, New Jersey Institute of Technology

Bachelor of Technology, Mechatronics, Robotics, and Automation Engineering, Manipal institute of technology

Vinay Kumar Varanasi - Marketing Operations Specialist in Bengaluru | Tal