---
title: "Vinay Totager - Lead, Growth Marketing in Bengaluru | Tal"
description: "Meet Vinay Totager, Growth & Marketing Lead | Web3 & Prediction Markets | Built GTM from 0→Mainnet | Ex-CoinDCX | Ex-Electron based in Bengaluru. AI stack includes claude code, claude, and grok. Explore public work links including vinnyweb3.xyz."
image: "https://tal.club/meet/vinay-totager/share-image"
---

# Vinay Totager on Tal

## Headline

Growth & Marketing Lead \| Web3 & Prediction Markets \| Built GTM from 0→Mainnet \| Ex\-CoinDCX \| Ex\-Electron

## About

I build and scale Web3 markets\. Over the last few years, I’ve led growth and marketing across exchanges, DeFi infrastructure, and prediction markets focusing on one thing: Liquidity, trust, and trader\-first positioning\. At PRED, I’m driving the GTM and growth strategy behind a new category: exchange\-grade sports prediction markets\. From launch campaigns to trader acquisition, brand positioning to KOL ecosystemm, the focus is simple: → Attract serious traders → Build real liquidity → Scale with measurable performance Previously at Electron \(Bitcoin bridge infrastructure\), I operated as a solo marketer, owning everything end\-to\-end: • Narrative & positioning • Campaign execution • Community growth • Partnerships • Analytics & performance tracking That experience sharpened my ability to build from zero without a large team, without fluff, without noise\. Earlier, at CoinDCX / Okto, I worked on scaling exchange products in competitive environments, balancing brand credibility with performance marketing discipline\. I’m particularly interested in: • Prediction markets • Market infrastructure • Exchange\-native products • DeFi growth systems • Web3 GTM at 0→1 and 1→10 stages If you're building something that requires liquidity, conviction, and disciplined growth, let’s connect\.

## Location

Bengaluru

## AI stack

claude code

claude

grok

Base44

ChatGPT

ChatGPT Images

## Work experience

Lead, Growth Marketing at PRED, Dec 2025 \- Present · 10 mos, Bengaluru, Karnataka, India, • Execute trader\-first social strategy building credibility with serious sports & crypto\-native audiences • Design incentive programs \($5K–$10K competitions, fee\-free tiers, credit lines\) to drive early user cohort • Launch paid campaigns across Web3 ad networks; test creative, optimise funnel, and manage budgets with clear attribution • Collaborate closely with product to reduce friction in onboarding, pricing UI, and execution speed

Lead, Growth & Marketing at Electron, Jun 2025 \- Nov 2025 · 6 mos, Bengaluru, Karnataka, India, \- Built the full pre\-launch GTM engine: community, content, funnel, partnerships, waitlist, and KOL strategy \- Produced narrative\-driven videos and launch content using GenAI tools \(Kling, Krea, Veo\) \- Drove $1M\+ month\-one bridge volume and scaled multi\-chain swaps across ETH, AVAX, BNB, Arbitrum, Berachain \- Designed and ready to launch the Permute Points Program, improving retention and repeat swaps \- Led KOLs, PR coordination \(with Hype/Yap\.Global\), multi\-chain announcements, and ecosystem integrations

Assistant Manager\- Brand Marketing at CoinDCX, Sep 2023 \- May 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, \- Developed and implemented Okto’s brand guidelines, voice, and identity, leading to a successful website revamp and relaunch\. \- Executed a high\-impact GTM strategy, driving $10M\+ in weekly futures trading volume\. \- Boosted brand awareness by 40% among Web3 category users through targeted marketing initiatives\. \- Led marketing for the Spot Trading product launch, generating 300K\+ Twitter impressions and achieving the highest daily signups ever\.

Associate Manager \- Content & Copy at Onsurity, Apr 2023 \- Aug 2023 · 5 mos, Bengaluru, Karnataka, India

Creative Lead at Pixelfox, Jul 2022 \- Mar 2023 · 9 mos, Mumbai, Maharashtra, India

## Education

Master of Science \- MS, Microelectronics & Nanotechnology, De Montfort University

Intensive Acting, Acting, Mountview Academy of Theatre Arts

## Public links

- vinnyweb3\.xyz: https://vinnyweb3\.xyz/

[View the original profile](https://tal.club/meet/vinay-totager)

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