Headline

Growth & Marketing Lead | Web3 & Prediction Markets | Built GTM from 0→Mainnet | Ex-CoinDCX | Ex-Electron

About

I build and scale Web3 markets. Over the last few years, I’ve led growth and marketing across exchanges, DeFi infrastructure, and prediction markets focusing on one thing: Liquidity, trust, and trader-first positioning. At PRED, I’m driving the GTM and growth strategy behind a new category: exchange-grade sports prediction markets. From launch campaigns to trader acquisition, brand positioning to KOL ecosystemm, the focus is simple: → Attract serious traders → Build real liquidity → Scale with measurable performance Previously at Electron (Bitcoin bridge infrastructure), I operated as a solo marketer, owning everything end-to-end: • Narrative & positioning • Campaign execution • Community growth • Partnerships • Analytics & performance tracking That experience sharpened my ability to build from zero without a large team, without fluff, without noise. Earlier, at CoinDCX / Okto, I worked on scaling exchange products in competitive environments, balancing brand credibility with performance marketing discipline. I’m particularly interested in: • Prediction markets • Market infrastructure • Exchange-native products • DeFi growth systems • Web3 GTM at 0→1 and 1→10 stages If you're building something that requires liquidity, conviction, and disciplined growth, let’s connect.

Location

Bengaluru

AI stack

claude code

claude

grok

Base44

ChatGPT

ChatGPT Images

Work experience

Lead, Growth Marketing at PRED, Dec 2025 - Present · 10 mos, Bengaluru, Karnataka, India, • Execute trader-first social strategy building credibility with serious sports & crypto-native audiences • Design incentive programs ($5K–$10K competitions, fee-free tiers, credit lines) to drive early user cohort • Launch paid campaigns across Web3 ad networks; test creative, optimise funnel, and manage budgets with clear attribution • Collaborate closely with product to reduce friction in onboarding, pricing UI, and execution speed

Lead, Growth & Marketing at Electron, Jun 2025 - Nov 2025 · 6 mos, Bengaluru, Karnataka, India, - Built the full pre-launch GTM engine: community, content, funnel, partnerships, waitlist, and KOL strategy - Produced narrative-driven videos and launch content using GenAI tools (Kling, Krea, Veo) - Drove $1M+ month-one bridge volume and scaled multi-chain swaps across ETH, AVAX, BNB, Arbitrum, Berachain - Designed and ready to launch the Permute Points Program, improving retention and repeat swaps - Led KOLs, PR coordination (with Hype/Yap.Global), multi-chain announcements, and ecosystem integrations

Assistant Manager- Brand Marketing at CoinDCX, Sep 2023 - May 2025 · 1 yr 9 mos, Bengaluru, Karnataka, India, - Developed and implemented Okto’s brand guidelines, voice, and identity, leading to a successful website revamp and relaunch. - Executed a high-impact GTM strategy, driving $10M+ in weekly futures trading volume. - Boosted brand awareness by 40% among Web3 category users through targeted marketing initiatives. - Led marketing for the Spot Trading product launch, generating 300K+ Twitter impressions and achieving the highest daily signups ever.

Associate Manager - Content & Copy at Onsurity, Apr 2023 - Aug 2023 · 5 mos, Bengaluru, Karnataka, India

Creative Lead at Pixelfox, Jul 2022 - Mar 2023 · 9 mos, Mumbai, Maharashtra, India

Education

Master of Science - MS, Microelectronics & Nanotechnology, De Montfort University

Intensive Acting, Acting, Mountview Academy of Theatre Arts

Public links

vinnyweb3.xyz: https://vinnyweb3.xyz/