Headline

Turning Attention Into Action | SEO • PPC • Google Ads • Meta Ads • Content Strategy • Email Marketing • Audience Targeting • Marketing Analytics

About

Marketing is more than attracting attention. The real challenge lies in understanding what drives engagement, influences decisions, and ultimately contributes to business growth. My interest lies in how digital marketing channels work together across the customer journey, from awareness and consideration to conversion and retention. I am particularly interested in the relationship between search, paid advertising, content, analytics, and e-commerce. I have developed knowledge across SEO, PPC, Google Ads, Meta Ads, content strategy, email marketing, audience targeting, marketing analytics, affiliate marketing, and e-commerce fundamentals. What interests me most is understanding how customer behavior, data, and strategic execution combine to create measurable results. Rather than viewing marketing as a collection of isolated tactics, I focus on the bigger picture: how visibility is built, how engagement is nurtured, how performance is measured, and how marketing efforts support broader business objectives. I approach learning with curiosity, analytical thinking, and a commitment to continuous improvement. My goal is to keep developing practical digital marketing skills while contributing to initiatives that create meaningful and sustainable growth.

Location

Delhi

AI stack

claude

gemini

grok

notebooklm

notion

ollama

openai

perplexity

ChatGPT

ChatGPT Images

Gamma

Work experience

Content Marketing & Affiliate Marketing (Self-Directed Project) at Pinterest, Apr 2026 - Jul 2026 · 4 mos, Remote, Built and independently managed a Pinterest content marketing project in the skincare niche, applying SEO, keyword research, content strategy, audience analysis, and performance analytics to grow organic reach and engagement. This was a self-directed project conducted using the Pinterest platform. Key responsibilities: • Planned and published SEO-optimized Pinterest content based on keyword research and search intent. • Conducted audience research to improve content relevance and engagement. • Used Pinterest Analytics to monitor impressions, engagement, saves, outbound clicks, and audience behavior. • Created visual content in Canva with AI-assisted ideation using ChatGPT and Gemini. • Integrated Amazon affiliate links while testing organic content distribution strategies. Results achieved: • Generated 42.6K+ organic impressions. • Reached 30K+ users. • Achieved 3.4K+ engagements. • Earned 148 saves. • Applied analytics insights to continuously optimize content performance.

Education

Bachelor of Arts - BA, English (Honours), School of Open Learning (DU SOL), University of Delhi