Headline

Senior Performance & Programmatic Marketer | Ex-Target | 8+ Yrs| AI-Powered Marketing (Claude, ChatGPT, NotebookLM) | Google Ads, Meta Ads, DV360, TTD | SEM | E-commerce | Agency

About

Digital Marketing Manager with 8+ years of experience in performance marketing, programmatic advertising, SEO, and paid media strategy. Proven track record of driving ROI growth, reducing CPA, and scaling lead generation for global and Indian brands. Hands-on expertise across DV360, Google Ads, Meta Ads, LinkedIn Ads, analytics, and growth optimization. Strong leader experienced in managing teams, stakeholders, and multi-channel campaigns with data-driven decision making. Passionate about combining strategy, creativity, and technology to deliver measurable business growth. • Currently Pursuing an course in Digital Marketing using AI tools I’ve built an AI-assisted content calendar, optimised and grown my own YouTube channel using Claude for research, built sites with Lovable and Stitch, and learned n8n automation. I’m combining that with my programmatic and performance background. • Data analytics,understanding and optimisation of the same. Worked on Programmatic Advertising,Media Planning,Ad-ops, involving optimisation,reporting,data analytics etc Worked on Tools/platforms like Google Ad manager,The trade desk/ Bulls Market Place (BMP),Kenshoo (skai), campaign manager 360, DV Publisher Suite(DV 360),Domo,Cerebro, Workfront etc • Managed client relationships for a diverse portfolio of 20+ accounts, ensuring satisfaction and identifying growth opportunities. • Managing social media pages (Facebook, LinkedIn, twitter, Instagram, YouTube and others) for various clients • Running Google Ads-which Involves Campaign performance and Campaign optimization. • Leading, coordinating and working with a diverse team of Website developers, Content writers, Graphic designers and video editors. • Reporting, Analysis, Researching and consolidation of data using Google analytics and Google webmasters. • Content Planning and producing SEO based content, writing of content(copy writing) SEO done for various websites including (on page and off page) ,Google analytics, google my business and Google webmaster integration. • SEO (Search Engine Optimization),BackLinks building, SEM (Search Engine Marketing), Managing social media, SERP (Search Engine Results Pages), SMM (Social Media Marketing), Blogging, Ad sense & Affiliates, knowledge on Google Ad words, also good in content writing and Online Marketing Analytics • Tools used like Screaming frog, Ahrefs, Moz,Semrush,Canva, Seoquake,Lumen5,Mailchimp, Seo profiler, uber suggest, Seo profiler, Google data studio, Google trends, buffer,hootsuite etc

Location

Greater Bengaluru Area

AI stack

claude

gemini

github copilot

n8n

ChatGPT

Julius AI

Work experience

Pursuing an Course -On Using AI in Digital Marketing at AI Source, Bangalore Urban, Currently pursuing an online AI-based Digital Marketing course focused on AI-powered marketing AI tools like ChatGPT, Gemini, Claude, Canva AI, Midjourney, etc and the usage of it in Digital Marketing, Thereby being in trend with the latest shift in Technology and by application of the same in our Day to Day needs to scale the business Goals and drive the needful changes in the Industry.

Senior Media Analyst at Target, Jul 2023 - Dec 2025 · 2 yrs 6 mos, Bengaluru, full time Target Employee _working as a media analyst. My role involves optimising, Actualizing and reporting the ads served on the Ecommerce site on platforms like Google ads manager, bulls eye marketing, pinterest, Facebook, instagram, snapchat etc

Media Analyst at Target- Contract-under Klaus IT Solutions Pvt Ltd payroll at Klaus IT Solutions Pvt Ltd, Nov 2021 - Jul 2023 · 1 yr 9 mos, Bengaluru, working as a media analyst. My role involves optimising, Actualizing and reporting the ads served on the Ecommerce site on platforms like Google ads manager, bulls eye marketing, pinterest, Facebook, instagram, snapchat etc

Digital Marketing Consultant at Edu-World, May 2021 - Nov 2021 · 7 mos, Led digital acquisition strategy across Google Ads, LinkedIn, SEO, and social media, increasing qualified lead volume by ~35% within 6 months. Improved lead-to-enrollment conversion rate by ~20% through landing page optimization, audience segmentation, and performance-led creative iterations. Directed agency and creative resources, ensuring timely execution of integrated campaigns aligned with business growth goals. Implemented A/B testing frameworks for ad creatives and landing pages, generating actionable insights that guided ongoing optimization.

Senior- Digital Marketing Executive at MigrateVisa Consultancy Private Limited, Nov 2020 - Apr 2021 · 6 mos, Bangalore, Lead generation, On page Seo, Google Ads, Facebook and Instagram Ads, LinkedIn ads and organic lead generation, Quora, Bing ads

Digital Marketing Executive at MigrateVisa Consultancy Private Limited, Nov 2020 - Apr 2021 · 6 mos, Spearheaded paid and organic digital strategy, driving a 40% increase in inbound enquiries within the first two quarters. Reduced cost per lead by ~25% through keyword optimization, negative keyword mapping, and funnel-based campaign restructuring. Delivered weekly performance insights and competitor intelligence reports, directly influencing management decisions on market positioning and spend prioritization. Managed end-to-end SEO audit and remediation, improving domain authority and organic ranking for competitive immigration-related keywords. Built and maintained client-facing dashboards in Google Data Studio, enabling real-time visibility into campaign performance.

Digital Marketer at I serve it, Oct 2018 - Nov 2020 · 2 y 1 mo, Bangalore, SEO (on page and off page), SEM, SMM, Face book, twitter, LinkedIn & Instagram Management, Lead Generation Tools, Web Promotion, Web Marketing, Search Engine Marketing (PPC), Search Engine Optimization (on page and off page),Competitor Analysis, Brand Promotion, SEO Content Writing, Google analytics, Google Ad words, Link Building, E-mail Marketing,

Digital Marketing at Lens interactive studio, Mar 2018 - Nov 2018 · 8 mo, Bangalore, Worked as Digital Marketing Executive, hands on SEO, SMM, SERP, CONTENT WRITING, SOCIAL MEDIA PAID CAMPAIGNING, DATA MINING, LEAD GENERATION, ADWORDS ETCWorked as Digital Marketing Executive, hands on SEO, SMM, SERP, CONTENT WRITING, SOCIAL MEDIA PAID CAMPAIGNING, DATA MINING, LEAD GENERATION, ADWORDS ETC

Digital Marketing at SKETCH CAREER, Aug 2017 - Feb 2018 · 6 mo, Bangalore, Digital Marketing training and live projects at Sketch Career Private Limited, Bangalore, (Sep 2017 to Feb 2018). During the training i had acquired the following skillset. SKILLS SET • Professional Skills, Knowledge and Experience: SEO (on page and off page), SEM, SMM, Face book, twitter, LinkedIn & Instagram Management, Lead Generation Tools, Web Promotion, Web Marketing, Search Engine Marketing (PPC), Search Engine Optimization (on page and off page),Competitor Analysis, Brand Promotion, SEO Content Writing, Google analytics, Google Ad words, Link Building, E-mail Marketing, Flash Animation, SEO Tools, Webmaster, Google Local Listing, Google Ad sense, Social Media Marketing, Digital Marketing, MS Office, Word press, Blogging etc • Additional Information: Basic Knowledge in image and Banner creation, designs creation and Animation, video creation for you tube etc, Basic Knowledge in Affiliate & E-mail Marketing and Banner Advertising, Tools aware of -wordpress,canva,lumen5,hitfilm express, Photoshop, Moz,Seo Optimer Windows, Microsoft Word, Excel and Power Point.

Education

BE, Mechanical Engineering, H.K.B.K college of engineering

PUC, physics,chemistry,maths and biology, straceys

Public links

youtube.com: https://youtube.com/@https://youtube.com/@riseupvt1081?si=9q72e5emvWO_PAwZ

vimalthilakresume.netlify.app: https://vimalthilakresume.netlify.app/