---
title: "Vikrant Patnaik - Head-GCS Ads-Toys & Furniture in Bengaluru | Tal"
description: "Meet Vikrant Patnaik, Head - Retail Ads for Toys & Furniture @ Amazon | Driving ₹350Cr+ Brand Investments | Ex-EY Strategy Consultant | Ex-Volvo International Business based in Bengaluru. AI stack includes aistudio, claude code, and elevenlabs."
image: "https://tal.club/meet/vikrant-patnaik/share-image"
---

# Vikrant Patnaik on Tal

## Headline

Head \- Retail Ads for Toys & Furniture @ Amazon \| Driving ₹350Cr\+ Brand Investments \| Ex\-EY Strategy Consultant \| Ex\-Volvo International Business

## About

I work at the intersection of retail media, digital commerce, and growth strategy\. With 12\+ years of experience across Amazon Ads, strategy consulting at EY, and international markets, I focus on helping brands unlock scalable growth through data\-driven marketing and strong execution\. At Amazon Ads, I lead the team managing strategic partnerships with consumer brands across Toys & Furniture with a portfolio of ₹350 Cr\+ in annual advertising investments\. I work closely with CXOs and marketing leaders to design full\-funnel retail media strategies that drive visibility, customer acquisition, and revenue growth\. My work has helped brands consistently deliver 30%\+ YoY growth while maintaining strong ROAS performance\. My key focus lies in mentoring a high\-performing team, building capabilities across retail media, analytics, and brand growth\. Previously, I was part of Ernst & Young’s Business Consulting practice, delivering transformation engagements focused on go\-to\-market strategy, sales transformation, and digital value creation\. Earlier in my career, I managed international markets across the Middle East and Africa, leading dealer network development and regional growth initiatives across 12 countries\. My areas of focus include: • Retail Media & Amazon Ads Strategy • Digital Commerce & Performance Marketing • Go\-to\-Market & Category Growth Strategy • Consumer Insights & Data\-Led Decision Making • International Market Expansion • Building and Leading High\-Performance Teams I’m particularly interested in how retail media, AI, and marketplace intelligence are reshaping how brands scale in digital commerce\.

## Location

Bengaluru

## AI stack

aistudio

claude code

elevenlabs

kiro

perplexity

Amazon Q Developer

## Work experience

Head\-GCS Ads\-Toys & Furniture at Amazon, Jan 2026 \- Present · 9 mos

Business Development Manager \- Advertisements at Amazon, Mar 2022 \- Dec 2025 · 3 yrs 10 mos, Lead strategic retail media partnerships for leading consumer brands across Toys and Furniture categories, managing ₹290 Cr\+ in annual advertising investments\. Work closely with CXOs and marketing leaders to design full\-funnel Amazon advertising strategies that drive visibility, customer acquisition, and scalable revenue growth\. Lead and mentor a high\-performing team, while consistently delivering 30%\+ YoY growth for key brand portfolios through data\-driven performance marketing and retail media innovation\.

Manager at EY, Jul 2021 \- Mar 2022 · 9 mos, India

Senior Consultant at EY, Dec 2018 \- Jul 2021 · 2 yrs 8 mos, Gurugram, Haryana, India, PI Advisory Practices

International Business \- Area Manager at Volvo Eicher Commercial Vehicles, Jun 2016 \- Dec 2017 · 1 yr 7 mos, Gurugram, Haryana, India, Business development and After Market profitability for Africa Region based out of Gurgaon HQ\.

Customer Support Manager at Tata Motors, Jun 2015 \- Jun 2016 · 1 yr 1 mo, Dispur, Assam, India, Customer Support and Satisfaction monitoring for After Market of Tata Motors Commercial Division\. Also the SPOC for all Indian Armed Forces Vehicular Requirements from Tata Motors Commercials\. Profitability of Dealerships and Spare Parts off take being key responsibility areas\.

Assistant Manager at Tata Motors, Aug 2011 \- May 2015 · 3 yrs 10 mos, Greater Ahmedabad Area, Quality In charge for Production Process and SPOC for Integrated Management System, Statistical Process Control and World Class Quality Systems deployment\.

## Education

PGPM, Marketing/Marketing Management, General, SPJIMR SP Jain Institute of Management & Research

Bachelor of Technology \(BTech\), Mechanical Engineering, Veer Surendra Sai University Of Technology \( Formerly UCE \), Burla

[View the original profile](https://tal.club/meet/vikrant-patnaik)

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