Headline

Marketing at Accel

About

Experienced marketing strategist with a proven track record in venture capital, growth-stage startups, and high-impact community building. I specialize in scaling content and operations to drive user retention, brand awareness, and operational efficiency. Having led marketing initiatives for multi-billion dollar fundraising efforts and complex customer education projects, I focus on data-backed strategies that convert audience engagement into tangible business growth. My expertise lies at the intersection of startup strategy, cross-functional team leadership, and effective storytelling.

Location

Bengaluru, Karnataka

AI stack

aistudio

langchain

openai

perplexity

Work experience

Lead, Marketing Operations and Strategy at Accel, Feb 2023 - Apr 2026 · 3 yrs 3 mos, Bengaluru, Karnataka, India

Content Marketing Manager at Accel, Feb 2022 - Feb 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India

Marketing Strategist, Content and Growth at ZebPay, Jul 2020 - Feb 2022 · 1 yr 8 mos, Mumbai, Maharashtra, India, > Redesigned content strategy, expanding brand reach to its first million readers, and improving time spent on blog by 360%. Secured 18th rank on Feedspot’s Top 100 Cryptocurrency Blogs for 2021 > Built and optimized onboarding to walk users through account setup, improving completion rates from 42% to 68% > Led a cross-functional team to design and build ZebPay Learn, a customer education initiative > Improved week-on-week retention of trading users by 37%, via an omni-channel lifecycle management plan notifying users of their portfolio performance and shifts in the market. > Introduced and curated a weekly newsletter to 1.9 mn readers with a 24% open rate on developments in the blockchain space

Marketing Lead at Crypto Relief, Apr 2021 - Jan 2022 · 10 mos, India, Led a 14-person team to build the fund’s online community across channels; liaison with brands for awareness and fundraising; $1.03 billion raised to date

Associate, Undergraduate and Boarding School Consulting at The Red Pen, Apr 2019 - Jul 2020 · 1 yr 4 mos, Mumbai Metropolitan Region, > Co-managed the boarding school service line, nearly tripling the client base, by facilitating educational workshops, seminars and conferences and leveraging product knowledge and research to introduce our organization to new target audiences. > Directed application journeys with 130+ families including institution fit, profile development, subject-selection, college admissions procedures, change of school and curricula and gap-year strategies > Raised over USD 300,000 in merit-based and need-based financial aid at universities worldwide > Worked to induct new employees with training workshops on client-management and education consulting > Curated content for TRP Connect, a monthly mailer to 700+ high-school students and parents > Represented Verto Education at agent interactions and school visits in Delhi, Mumbai, Hyderabad and overseas in Doha, Qatar

Analyst, Undergraduate Consulting at The Red Pen, Jun 2018 - Mar 2019 · 10 mos, Mumbai Metropolitan Region, > Responsible for helping clients finalise their college lists, and develop a strategy to best approach their application processes. > Acted as the point of contact between the client and content specialist, setting targets and coordinating deadlines for the application essays.

Intern, Expert Marketing at GlaxoSmithKline Pharma GmbH, Oct 2017 - Nov 2017 · 2 mos, Gurugram, Haryana, India, Reviewed expert prescription data for Sensodyne and competitors to identify strategy and focus territories for 2018.

Education

Bachelor of Arts (B.A.), Economics, St. Xavier's College

Startup MBA | General Management Fellow, Stoa