---
title: "Vikrant Chauhan - Deputy Head of Marketing in Faridabad | Tal"
description: "Meet Vikrant Chauhan, Head of Marketing | B2B SaaS Growth Leader | Demand Generation & PLG | Global GTM Strategy based in Faridabad."
image: "https://tal.club/meet/vikrant-6/share-image"
---

# Vikrant Chauhan on Tal

## Headline

Head of Marketing \| B2B SaaS Growth Leader \| Demand Generation & PLG \| Global GTM Strategy

## About

Growth\-focused Head of Marketing with 13\+ years of experience building high\-performance engines for B2B SaaS, EdTech, and digital platforms: ​Growth & Pipeline: Expertise in driving ARR/MRR and pipeline acceleration via PLG, demand gen, and performance media\. ​SaaS Lifecycle: Focused on improving LTV, reducing CAC, and cutting churn through data\-driven automation\. ​Global Leadership: Experienced in managing cross\-functional teams and executing GTM strategies across the US, UK, Canada, Australia\. Middle East, Africs and South Asia\. ​Core SaaS & Growth Competencies ​SaaS GTM Strategy: PLG & SLG Models, Product Positioning, Messaging Architecture ​Enterprise Demand Generation: Account\-Based Marketing \(ABM\), Pipeline Acceleration, Inbound/Outbound Engines ​Full\-Funnel Optimization: MQL to SQL to Revenue Conversion, Lead Scoring, Funnel Velocity ​Lifecycle Marketing: Customer Retention, Churn Reduction, Upsell Strategies, Expansion Revenue ​Marketing Automation & AI: CRM System Architecture \(HubSpot\), AI Integration \(ChatGPT, Google AI\), Advanced Trigger Flows ​Attribution & Analytics: Multi\-Touch Attribution, Cohort Analytics, GA4 Dashboards ​Conversion Rate Optimization \(CRO\): Behavioral Segmentation, Growth Experimentation, Landing Page UX ​Executive Marketing Impact ​Revenue Acceleration: Delivered 35–45% revenue growth through integrated SaaS demand generation and lifecycle marketing systems\. ​Capital Efficiency: Reduced Customer Acquisition Cost \(CAC\) by 20–30% through segmentation, funnel optimization, and automation\. ​Media Optimization: Achieved 3X\+ ROI/ROAS through performance media scaling and experimentation frameworks\. ​Funnel Progression: Improved MQL to SQL conversion by 18–25% via structured lead scoring and funnel restructuring\. ​Trial Activation: Increased trial/demo\-to\-customer conversion by 15–20% through automated onboarding and activation optimization\. ​Churn Mitigation: Reduced churn by 10–18% using behavioral lifecycle retention and engagement campaigns\. MarTech & Systems: ​CRM & Automation: HubSpot, Zoho, LeadSquared, Mailchimp ​Analytics & Optimization: Google Analytics 4 \(GA4\), Google Tag Manager, Firebase, Web & App Analytics ​SEO & Research: Google Search Console, Ahrefs, SEMrush, MOZ ​Paid Media: Google Ads, Meta Business Suite, LinkedIn Ads, Bing Ads, YouTube Ads, TikTok Ads, Quora Ads, X Ads

## Location

Faridabad

## Work experience

Deputy Head of Marketing at Hallbridge Education Group, Mar 2022 \- Present · 4 yrs 5 mos, New Delhi, Delhi, India

Digital Marketing Manager at Hallbridge Education Group, Mar 2022 \- Apr 2023 · 1 yr 2 mos, Delhi, India

Digital Marketing Manager at Wider Dreams Overseas, Apr 2021 \- Feb 2022 · 11 mos, Noida, Uttar Pradesh, India,  Managing Google Google Ads \(Search, Display, and Re\-marketing\), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad\.  Pay Per Click \(Google Ad Words PPC\) \- Google Account Setup and Maintenance\.  Manage all marketing initiatives, including SEO, PPC, E\-mail Marketing, Social Media Marketing & Brand Management  Run Facebook Campaigns for product Sale, Lead Generation, Brand Awareness, and Traffic Likes etc\.  Responsible for all aspects of PPC optimization strategy & implementation for assigned sites\.  Daily tracking Search Term, Bid, Management & Position tracking, Report Generation – Weekly and Monthly\.  Set negative keywords for avoid unnecessary Clicks  Conduct research to develop & recommend new SEO, PPC strategies to management  Creating Reports for the websites via Google Analytics  Maintaining and managing the administrator area using control panel for websites\.  Improve Website Keywords & Website Traffic  Google Webmaster tools handle and resolve the issue via Web Team  Blog management, blog updating, posting and monitoring\.  Benchmark reports and rank analysis new keyword targeting\.  Using the Social Bookmarking services to enhance our business across the network\.  Search Engine Marketing, Develop and implement link & building strategy  Monitoring Social Media channels for trends and opportunities\.  Uploading Website content  Executing E\-mail Marketing programs\.  Providing support to other production team members\.  Coordinate with Design and Development team for design creation\.  Managing digital marketing brand campaigns including creative development,  Search Engine Optimization plans for both on page and off page  Budget allocations for paid advertisement\.  Creating engaging Social Media strategies and executive plans that cultivated Audience, increased web presence and enhanced brand awareness\.

Digital Marketing Manager at GuruQ, Feb 2020 \- Apr 2021 · 1 yr 3 mos, Faridabad, Haryana, India,  Managing Google Google Ads \(Search, Display, and Remarketing\), YouTube Video Promotion, App Promotion, Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad\.  Pay Per Click \(Google Ad Words PPC\) \- Google Account Setup and Maintenance\. Daily Tracking Bid, Management & Position tracking, Report Generation – Weekly and Monthly\.  Set Negative Keywords for avoid unnecessary Clicks  Research & recommend new marketing strategies to management\.  Analysis of visitor’s behaviour and maintain traffic reports through Google Analytics\.  Audited website to make positive adjustments to marketing plans  Research and implement Search Engine Optimization, Search Engine Marketing, Develop and implement link building strategy  Managing Digital Marketing brand campaigns including creative development and website refreshes\.  Search Engine Optimization plans for both On page and Off page  Creating engaging Social Media strategies and executive plans that cultivated audience, increased web presence and enhanced brand awareness\.  Technical issues resolving with team\.  Handling and enhancing everything about Brand management\.  Coordinate with Design and Development team for design creation\.  Created and integrated new Digital Marketing Campaigns; managed and coordinated a team\.  Significantly increased online sign\-up conversion\.  Developed and implemented data\-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market\.  Monitored and analyzed the performance of the campaigns and conducted monthly reports\.  Pro\-actively participated meetings with CEO and responsible for the allocation of the advertising budget\.  Setting up social media profiles for business activities  Planned and implemented successful SEO strategies  Blog management \(web 2\.0\) blog updating, posting and monitoring\.  Managed digital marketing strategies to meet goals and objectives  Completed analyses of competitor ad, keyword, bids and landing page

Digital Marketing Manager at Pi Overseas Pvt\. Ltd\., May 2017 \- Dec 2019 · 2 yrs 8 mos, New Delhi Area, India,  Managing Google Google Ads \(Search, Display, and Remarketing\), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad\.  Audited website to make positive adjustments to marketing plans  Created paid ads for clients  Assisted clients with setting up social media profiles for business activities  Planned, implemented and maintained successful SEO strategies  Managed customer Digital Marketing strategies to meet client goals and objectives  Completed analyses of Competitor ad, Keyword, Bids and Landing Page activities  Monitored metrics such as redirects click and bounce rates\.  Performed competitor analysis to identify high\-value keyword and back link options  Analysed market data to determine and target key audience  Developed and implemented strategic, Social Media Marketing plan  Built a network of Social Media  Monitored campaign performance and reported to clients  Developed online marketing strategies for businesses  Generated interest for new and upcoming product and service releases by managing Social Media accounts  Social Media and Digital Marketing strategy to increase audience engagement  Developed Online Marketing Campaigns and Social Media Strategies  Handling the IT department such as Mail server, Outlook etc\.

Digital Marketing Executive at Smartech Interactive Pvt Ltd, Feb 2016 \- May 2017 · 1 yr 4 mos, Faridabad Area, India,  Managing Google Ads \(Search, Display, and Remarketing\), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad as per client’s requirement\.  Protected company reputation and built loyal client to resolve problems and improve customer satisfaction  Assisted clients with setting up social media profiles for business activities  Submission of blogs and social media content  Monitored metrics such as redirects, click and bounce  Created Paid ads for clients  Grew customer base by identifying needs to deliver relevant product solutions that met client budgets  Performed competitor analysis to identify high\-value keyword and back link options  Managed client accounts, including addressing inquiries and applying feedback to meet customer needs  Developed and implemented strategic, Social Media Marketing plan  Directed Social Media and Digital Marketing strategy to promote Brand building

[View the original profile](https://tal.club/meet/vikrant-6)

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