Vikrant Chauhan profile photo 1 on Tal

Vikrant Chauhan

Head of Marketing | B2B SaaS Growth Leader | Demand Generation & PLG | Global GTM Strategy

Faridabad

10+ years of work experience

Hallbridge Education Group
Mar 20224 yrs 5 mosPresent

New Delhi, Delhi, India

Hallbridge Education Group
Mar 20221 yr 2 mosApr 2023

Delhi, India

Wider Dreams Overseas
Apr 202111 mosFeb 2022

Noida, Uttar Pradesh, India

 Managing Google Google Ads (Search, Display, and Re-marketing), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad.  Pay Per Click (Google Ad Words PPC) - Google Account Setup and Maintenance.  Manage all marketing initiatives, including SEO, PPC, E-mail Marketing, Social Media Marketing & Brand Management  Run Facebook Campaigns for product Sale, Lead Generation, Brand Awareness, and Traffic Likes etc.  Responsible for all aspects of PPC optimization strategy & implementation for assigned sites.  Daily tracking Search Term, Bid, Management & Position tracking, Report Generation – Weekly and Monthly.  Set negative keywords for avoid unnecessary Clicks  Conduct research to develop & recommend new SEO, PPC strategies to management  Creating Reports for the websites via Google Analytics  Maintaining and managing the administrator area using control panel for websites.  Improve Website Keywords & Website Traffic  Google Webmaster tools handle and resolve the issue via Web Team  Blog management, blog updating, posting and monitoring.  Benchmark reports and rank analysis new keyword targeting.  Using the Social Bookmarking services to enhance our business across the network.  Search Engine Marketing, Develop and implement link & building strategy  Monitoring Social Media channels for trends and opportunities.  Uploading Website content  Executing E-mail Marketing programs.  Providing support to other production team members.  Coordinate with Design and Development team for design creation.  Managing digital marketing brand campaigns including creative development,  Search Engine Optimization plans for both on page and off page  Budget allocations for paid advertisement.  Creating engaging Social Media strategies and executive plans that cultivated Audience, increased web presence and enhanced brand awareness.
GuruQ
Feb 20201 yr 3 mosApr 2021

Faridabad, Haryana, India

 Managing Google Google Ads (Search, Display, and Remarketing), YouTube Video Promotion, App Promotion, Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad.  Pay Per Click (Google Ad Words PPC) - Google Account Setup and Maintenance. Daily Tracking Bid, Management & Position tracking, Report Generation – Weekly and Monthly.  Set Negative Keywords for avoid unnecessary Clicks  Research & recommend new marketing strategies to management.  Analysis of visitor’s behaviour and maintain traffic reports through Google Analytics.  Audited website to make positive adjustments to marketing plans  Research and implement Search Engine Optimization, Search Engine Marketing, Develop and implement link building strategy  Managing Digital Marketing brand campaigns including creative development and website refreshes.  Search Engine Optimization plans for both On page and Off page  Creating engaging Social Media strategies and executive plans that cultivated audience, increased web presence and enhanced brand awareness.  Technical issues resolving with team.  Handling and enhancing everything about Brand management.  Coordinate with Design and Development team for design creation.  Created and integrated new Digital Marketing Campaigns; managed and coordinated a team.  Significantly increased online sign-up conversion.  Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market.  Monitored and analyzed the performance of the campaigns and conducted monthly reports.  Pro-actively participated meetings with CEO and responsible for the allocation of the advertising budget.  Setting up social media profiles for business activities  Planned and implemented successful SEO strategies  Blog management (web 2.0) blog updating, posting and monitoring.  Managed digital marketing strategies to meet goals and objectives  Completed analyses of competitor ad, keyword, bids and landing page
Pi Overseas Pvt. Ltd.
May 20172 yrs 8 mosDec 2019

New Delhi Area, India

 Managing Google Google Ads (Search, Display, and Remarketing), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad.  Audited website to make positive adjustments to marketing plans  Created paid ads for clients  Assisted clients with setting up social media profiles for business activities  Planned, implemented and maintained successful SEO strategies  Managed customer Digital Marketing strategies to meet client goals and objectives  Completed analyses of Competitor ad, Keyword, Bids and Landing Page activities  Monitored metrics such as redirects click and bounce rates.  Performed competitor analysis to identify high-value keyword and back link options  Analysed market data to determine and target key audience  Developed and implemented strategic, Social Media Marketing plan  Built a network of Social Media  Monitored campaign performance and reported to clients  Developed online marketing strategies for businesses  Generated interest for new and upcoming product and service releases by managing Social Media accounts  Social Media and Digital Marketing strategy to increase audience engagement  Developed Online Marketing Campaigns and Social Media Strategies  Handling the IT department such as Mail server, Outlook etc.
Smartech Interactive Pvt Ltd
Feb 20161 yr 4 mosMay 2017

Faridabad Area, India

 Managing Google Ads (Search, Display, and Remarketing), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad as per client’s requirement.  Protected company reputation and built loyal client to resolve problems and improve customer satisfaction  Assisted clients with setting up social media profiles for business activities  Submission of blogs and social media content  Monitored metrics such as redirects, click and bounce  Created Paid ads for clients  Grew customer base by identifying needs to deliver relevant product solutions that met client budgets  Performed competitor analysis to identify high-value keyword and back link options  Managed client accounts, including addressing inquiries and applying feedback to meet customer needs  Developed and implemented strategic, Social Media Marketing plan  Directed Social Media and Digital Marketing strategy to promote Brand building

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Vikrant Chauhan on Tal

Headline

Head of Marketing | B2B SaaS Growth Leader | Demand Generation & PLG | Global GTM Strategy

About

Growth-focused Head of Marketing with 13+ years of experience building high-performance engines for B2B SaaS, EdTech, and digital platforms: ​Growth & Pipeline: Expertise in driving ARR/MRR and pipeline acceleration via PLG, demand gen, and performance media. ​SaaS Lifecycle: Focused on improving LTV, reducing CAC, and cutting churn through data-driven automation. ​Global Leadership: Experienced in managing cross-functional teams and executing GTM strategies across the US, UK, Canada, Australia. Middle East, Africs and South Asia. ​Core SaaS & Growth Competencies ​SaaS GTM Strategy: PLG & SLG Models, Product Positioning, Messaging Architecture ​Enterprise Demand Generation: Account-Based Marketing (ABM), Pipeline Acceleration, Inbound/Outbound Engines ​Full-Funnel Optimization: MQL to SQL to Revenue Conversion, Lead Scoring, Funnel Velocity ​Lifecycle Marketing: Customer Retention, Churn Reduction, Upsell Strategies, Expansion Revenue ​Marketing Automation & AI: CRM System Architecture (HubSpot), AI Integration (ChatGPT, Google AI), Advanced Trigger Flows ​Attribution & Analytics: Multi-Touch Attribution, Cohort Analytics, GA4 Dashboards ​Conversion Rate Optimization (CRO): Behavioral Segmentation, Growth Experimentation, Landing Page UX ​Executive Marketing Impact ​Revenue Acceleration: Delivered 35–45% revenue growth through integrated SaaS demand generation and lifecycle marketing systems. ​Capital Efficiency: Reduced Customer Acquisition Cost (CAC) by 20–30% through segmentation, funnel optimization, and automation. ​Media Optimization: Achieved 3X+ ROI/ROAS through performance media scaling and experimentation frameworks. ​Funnel Progression: Improved MQL to SQL conversion by 18–25% via structured lead scoring and funnel restructuring. ​Trial Activation: Increased trial/demo-to-customer conversion by 15–20% through automated onboarding and activation optimization. ​Churn Mitigation: Reduced churn by 10–18% using behavioral lifecycle retention and engagement campaigns. MarTech & Systems: ​CRM & Automation: HubSpot, Zoho, LeadSquared, Mailchimp ​Analytics & Optimization: Google Analytics 4 (GA4), Google Tag Manager, Firebase, Web & App Analytics ​SEO & Research: Google Search Console, Ahrefs, SEMrush, MOZ ​Paid Media: Google Ads, Meta Business Suite, LinkedIn Ads, Bing Ads, YouTube Ads, TikTok Ads, Quora Ads, X Ads

Location

Faridabad

Work experience

Deputy Head of Marketing at Hallbridge Education Group, Mar 2022 - Present · 4 yrs 5 mos, New Delhi, Delhi, India

Digital Marketing Manager at Hallbridge Education Group, Mar 2022 - Apr 2023 · 1 yr 2 mos, Delhi, India

Digital Marketing Manager at Wider Dreams Overseas, Apr 2021 - Feb 2022 · 11 mos, Noida, Uttar Pradesh, India,  Managing Google Google Ads (Search, Display, and Re-marketing), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad.  Pay Per Click (Google Ad Words PPC) - Google Account Setup and Maintenance.  Manage all marketing initiatives, including SEO, PPC, E-mail Marketing, Social Media Marketing & Brand Management  Run Facebook Campaigns for product Sale, Lead Generation, Brand Awareness, and Traffic Likes etc.  Responsible for all aspects of PPC optimization strategy & implementation for assigned sites.  Daily tracking Search Term, Bid, Management & Position tracking, Report Generation – Weekly and Monthly.  Set negative keywords for avoid unnecessary Clicks  Conduct research to develop & recommend new SEO, PPC strategies to management  Creating Reports for the websites via Google Analytics  Maintaining and managing the administrator area using control panel for websites.  Improve Website Keywords & Website Traffic  Google Webmaster tools handle and resolve the issue via Web Team  Blog management, blog updating, posting and monitoring.  Benchmark reports and rank analysis new keyword targeting.  Using the Social Bookmarking services to enhance our business across the network.  Search Engine Marketing, Develop and implement link & building strategy  Monitoring Social Media channels for trends and opportunities.  Uploading Website content  Executing E-mail Marketing programs.  Providing support to other production team members.  Coordinate with Design and Development team for design creation.  Managing digital marketing brand campaigns including creative development,  Search Engine Optimization plans for both on page and off page  Budget allocations for paid advertisement.  Creating engaging Social Media strategies and executive plans that cultivated Audience, increased web presence and enhanced brand awareness.

Digital Marketing Manager at GuruQ, Feb 2020 - Apr 2021 · 1 yr 3 mos, Faridabad, Haryana, India,  Managing Google Google Ads (Search, Display, and Remarketing), YouTube Video Promotion, App Promotion, Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad.  Pay Per Click (Google Ad Words PPC) - Google Account Setup and Maintenance. Daily Tracking Bid, Management & Position tracking, Report Generation – Weekly and Monthly.  Set Negative Keywords for avoid unnecessary Clicks  Research & recommend new marketing strategies to management.  Analysis of visitor’s behaviour and maintain traffic reports through Google Analytics.  Audited website to make positive adjustments to marketing plans  Research and implement Search Engine Optimization, Search Engine Marketing, Develop and implement link building strategy  Managing Digital Marketing brand campaigns including creative development and website refreshes.  Search Engine Optimization plans for both On page and Off page  Creating engaging Social Media strategies and executive plans that cultivated audience, increased web presence and enhanced brand awareness.  Technical issues resolving with team.  Handling and enhancing everything about Brand management.  Coordinate with Design and Development team for design creation.  Created and integrated new Digital Marketing Campaigns; managed and coordinated a team.  Significantly increased online sign-up conversion.  Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market.  Monitored and analyzed the performance of the campaigns and conducted monthly reports.  Pro-actively participated meetings with CEO and responsible for the allocation of the advertising budget.  Setting up social media profiles for business activities  Planned and implemented successful SEO strategies  Blog management (web 2.0) blog updating, posting and monitoring.  Managed digital marketing strategies to meet goals and objectives  Completed analyses of competitor ad, keyword, bids and landing page

Digital Marketing Manager at Pi Overseas Pvt. Ltd., May 2017 - Dec 2019 · 2 yrs 8 mos, New Delhi Area, India,  Managing Google Google Ads (Search, Display, and Remarketing), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad.  Audited website to make positive adjustments to marketing plans  Created paid ads for clients  Assisted clients with setting up social media profiles for business activities  Planned, implemented and maintained successful SEO strategies  Managed customer Digital Marketing strategies to meet client goals and objectives  Completed analyses of Competitor ad, Keyword, Bids and Landing Page activities  Monitored metrics such as redirects click and bounce rates.  Performed competitor analysis to identify high-value keyword and back link options  Analysed market data to determine and target key audience  Developed and implemented strategic, Social Media Marketing plan  Built a network of Social Media  Monitored campaign performance and reported to clients  Developed online marketing strategies for businesses  Generated interest for new and upcoming product and service releases by managing Social Media accounts  Social Media and Digital Marketing strategy to increase audience engagement  Developed Online Marketing Campaigns and Social Media Strategies  Handling the IT department such as Mail server, Outlook etc.

Digital Marketing Executive at Smartech Interactive Pvt Ltd, Feb 2016 - May 2017 · 1 yr 4 mos, Faridabad Area, India,  Managing Google Ads (Search, Display, and Remarketing), Facebook Ad, Instagram Ad, Linkedin Ad & Quora Ad as per client’s requirement.  Protected company reputation and built loyal client to resolve problems and improve customer satisfaction  Assisted clients with setting up social media profiles for business activities  Submission of blogs and social media content  Monitored metrics such as redirects, click and bounce  Created Paid ads for clients  Grew customer base by identifying needs to deliver relevant product solutions that met client budgets  Performed competitor analysis to identify high-value keyword and back link options  Managed client accounts, including addressing inquiries and applying feedback to meet customer needs  Developed and implemented strategic, Social Media Marketing plan  Directed Social Media and Digital Marketing strategy to promote Brand building