Headline

Commercial & Dealer Network Leader | Construction, Agricultural & Industrial Equipment | Business Growth | Channel Transformation | GTM | International Markets | IIT Delhi | IIFT Delhi

About

About Senior business leader with 25+ years of experience in business growth, sales leadership, dealer development, channel expansion, and P&L management across construction equipment, concrete equipment, agricultural machinery, and industrial products sectors in India, South Asia, and international markets. I am an IIT Delhi–trained engineer and IIFT Delhi alumnus with a proven track record of scaling businesses, transforming dealer ecosystems, launching new business verticals, and driving sustainable revenue and profitability growth. Core Expertise • Business Growth & Transformation • Dealer Development & Network Expansion • Channel Strategy & Distribution Management • Sales Leadership & Market Development • P&L Management & Profitability Improvement • Go-to-Market Strategy & New Business Launches • Key Account & Institutional Sales • Team Leadership & Business Excellence Career Highlights • AJAX Engineering: Leading dealer development and channel expansion initiatives, including the secondary network for the Udaan SLCM business, with a roadmap focused on doubling business scale. • JCB India: Expanded network from 350 to 750+ outlets, supported revenue growth from $0.75B to $1.5B, increased market share to 81%, and contributed to $80M+ annual business impact. • CNH / CASE: Improved dealer viability and OEM profitability while expanding market coverage from 48% to 83%. • New Holland: Built a sugarcane harvesting business with 98% market share, generating $50M annual revenue and export opportunities. • John Deere: Led localization and launch of combine harvesters for Indian conditions. Media & Thought Leadership Featured on Doordarshan Urdu (National Television) as an industry expert on: • Electric Vehicles & Future Mobility • Sustainable Aviation Fuel (SAF) • Industrial Corridors & Infrastructure Development • Make in India & Manufacturing Competitiveness Leadership Philosophy I believe sustainable growth is driven by clear strategy, disciplined execution, empowered teams, customer focus, and strong channel partnerships. Current Focus Business Head | National Sales Head | Dealer Development Head | Growth & Transformation Leadership | Board & Advisory Engagements Open to leadership opportunities in India and international markets, including CXO, business transformation, growth acceleration, and Independent Director roles.

Location

Bengaluru

AI stack

ChatGPT

Work experience

Head Dealer Development at AJAX Engineering Limited, Jun 2024 - Present · 2 yrs 5 mos, Bengaluru, Role overview Driving national sales & dealer development strategy, revenue acceleration, and market expansion across core and emerging business verticals for India's leading self-loading concrete mixer manufacturer. Key contributions • Architecting a 3-year roadmap to double company revenue • Leading launch of small self loading concrete mixer for rural market targeting $50M revenue • Expanded dealer network 1.5×, strengthening rural and application-led coverage • Implemented “AJAX Way of Selling” (Hunting & Harvesting) to drive sustainable growth • Introduced Business Excellence framework to track dealer performance and compliance • Improved dealer profitability through policy redesign, SOPs, and cash-flow discipline Impact • Market share trajectory toward 75%+ • Stronger dealer governance, execution discipline, and ROI focus

Expert Panelist & Speaker at Doordarshan Kendra, May 2023 - Present · 3 yrs 6 mos, New Delhi, • Served as a key speaker on sustainability and economic development topics at Doordarshan Kendra. • Delivered insights on electric vehicles, industrial corridors, and sustainable aviation fuel. • Engaged with diverse audiences to promote awareness and understanding of critical environmental issues.

Head Network Development CE in AMEA India at CASE Construction Equipment, Jun 2021 - Jun 2024 · 3 yrs 1 mo, Noida, Uttar Pradesh, India, Role overview Owned the strategic direction for dealer network development, market expansion, and profitability turnaround across India and SAARC. Accountable for strengthening dealer economics, OEM P&L, coverage expansion, and stakeholder alignment. Key contributions • Led dealer and OEM profitability turnaround through pricing, incentive, and commercial policy redesign • Expanded market coverage from 48% to 83%, significantly improving reach and competitiveness • Strengthened key account and institutional sales engagement across priority markets • Improved dealer performance through structured governance, KPIs, and lifecycle management • Worked closely with sales, marketing, and aftersales leadership to ensure execution discipline Impact • Improved dealer NPBT from 1.5% to 2.2% • Turned OEM P&L from loss-making to profitable • Built a more resilient and performance-driven dealer ecosystem

Assistant General Manager / Lead Dealer Development - Domestic & International Business at JCB, May 2013 - Jun 2021 · 8 yrs 2 mos, Faridabad, Haryana, India, Role overview Led one of the largest dealer network expansion and transformation programs in the Indian construction equipment industry, covering network strategy, new business verticals, market expansion, and dealer profitability across India and SAARC markets. Key contributions • Expanded dealer network from 350 to 750+ outlets, significantly improving urban and rural penetration • Played a key role in scaling revenue from $0.75B to $1.5B over 8 years • Increased market share from 74% to 81% through coverage enhancement and channel performance • Created and scaled new business verticals (Material Handling, Power Products, Parts Distribution) • Built CRM-driven dealer performance management systems to strengthen loyalty and execution • Led large-scale dealer training programs to standardize operations and service excellence Impact • Delivered $80M+ annual incremental revenue through new verticals • Strengthened aftermarket and rural leadership • Built a scalable, high-performance dealer ecosystem

Manager (Sales, Business Development & Strategy Planning– Domestic and International Business) at CNH Industrial, Jul 2010 - Apr 2013 · 2 yrs 10 mos, Gr. Noida, Uttar Pradesh, India, Role overview Led market entry, localization, and scale-up of sugarcane harvesting and farm mechanization solutions in India, including technology transfer and export market development. Key contributions • Launched localized sugarcane harvester platform, aligned to Indian agronomy and operating conditions • Built strong partnerships with sugar mills, key accounts, and cooperatives • Led technology transfer and training after specialized exposure at CNH’s Brazil operations • Drove market adoption through demonstration-led selling and application support • Developed export opportunities in Sri Lanka and Fiji Impact • Achieved 98% market share in sugarcane harvesting • Built a $50M annual revenue business • Established India as an export base for select markets

Education

Executive Post Graduate Diploma in International Business, International Business, Indian Institute of Foreign Trade

Master’s Degree, Master in Technology in Design Engineering, Indian Institute of Technology, Delhi